The most expensive free business model for mobile internet

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This article for you to reveal free business model, perhaps some place is not right, but all is to seek elder brother my own opinion, as a comment!

One, free is a sword, straight Thorn opponent's heart

360 Chairman Zhou is the most advocated free business model, so his new book also vigorously talked about free, but also a lot of people think 360 with free subversion of antivirus giants, such as Kabbah, Jinshan, rising and so on. They think so, there is a certain reason, what is this truth? Why is that subversive? Let me tell you. The previous anti-virus software company, by selling software profit, so for many years, has been very profitable. READ carefully I recommend to everyone, "platform strategy" friends know that selling software is anti-virus software company's profit pool, they live by this. Good! 360 at that time is a small company, anyway, selling software does not make a few money, simply free, the user to say. 360 of this strategy is to directly destroy antivirus company's profit pool, you sell software to make money, I will be free, the user must use my, so antivirus company. Then the 3Q war is the same, the pony why worry, is because of their profit pool directly Zhou 祎 mischief, so can only be at daggers, are the interests of the inside. So Zhou 祎 exclusively this kind of smashing other people's profit pool things, by your peers, hate, scold. However, the words of the 36010080.html "> Free antivirus, is very cross-era creative have noble sentiments, for small white virus-free trouble."

Second, free also for the back of the Not free

Free of charge, in addition to the above benefits, is the direct dismantling of those charging business model, its purpose is to attract users. Grotesque behavior in the study of free can make people excited, people are greedy, anyway, no money, free do not? So everyone will be happy to open the underground load to use, if not easy to uninstall Bai, anyway, is free. If the product is good, then stay, anyway, does not occupy the place, there is better than No. Everyone is based on this mentality, but just good, 360 of anti-virus products do a good job, is quite simple, stupid! Small white to see a point, know to use. People are gathered, users are whistling on the Internet! but! Doing business, opening the company are to make money, this is the essence of the businessman. Why do you do that without making money? So how do you make money? The wool is on the pig. So there is the advertising model + value-added services in these two, it is true that these two are more popular. For example, we like to use the "embarrassing encyclopedia", with the ads, such as people like to use the "micro-letter", with the value-added services, those expressions you want to sell money. Have to find ways to get some people to pay, pretending, hypocritical, willing to invest for business purposes, for more advanced features. So, free is to prepare for the charge.

Learning to pay is also an investment and wisdom

Free is good! But you know, free stuff is the most expensive. For example, we all know that Youku is actually a cool potato. There are a lot of TV dramas, movies are free, the General people do not understand why, in fact, the film TV series These are required to buy the copyright, Youku in this regard spent a lot of money! But it's free for you to see, why? or to attract users ah! First attract a lot of a lot of many (three a lot to reflect the user's many AH) of ordinary users, and then to find advertisers, Youku Potato said: "You come to me here to advertise it, we have a large number of users, high display rate, high conversion rate." Advertisers Look, yo, good oh! Then cast to try it, throw a few, the effect is good, after all, the user is big Ah, there will always be interested, there is demand. Therefore, the advertising costs are far greater than the time to buy royalties, users can watch free movies. What if the cost of advertising is increased? Of course, even if you insert an ad before each video is played! If you are not a member, you will have to wait a minute to watch the video, because this minute is a real advertisement. In fact, ordinary users are using their own time (life) to change back to that video, time investment is your investment. You may be anxious, anxious, angry, and can lead to health problems while waiting, which is also an investment. So there are wise people, directly buy members, so as to avoid advertising harassment, bullied, but also to see more high-quality films!

To sum up, free is for ordinary people, if you are elite, you must learn to pay! To have a targeted pay, to pay for their own valuable things, do not sell a pair of street stalls selling a double cost 20 of shoes to buy a 200, but to learn to value 2000 pieces of things pay 200 dollars.

Seeking elder brother, micro-letter Viyi88,app since the promotion of the first person, the founder of the group, Qin Wang members, freelancers, wrote the "Everyone can start", suitable for any industry elite reading. And I do the public account Vjiazhi, you can pay attention to every day I write the original article.