The most important content optimization in website optimization

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Content optimization in Web site optimization is still a traditional strategy to maintain high-performance performance in search results. While successful content optimization will maintain positive results over time, it is not toss, it requires patience and practice.

Once you have completed the keyword study, you will be able to obtain standard data, establish a regulatory site search related location and directional vocabulary and phrases, and establish a method for evaluating content optimization goals, which will take time to determine how the network content matches the directional words and phrases.

Driving web search related traffic to a high level is not sufficient, content optimization to help convert clicks and visits become a desire to act and trade is the most important. To achieve this goal (site search engine optimization related services: Site optimization, search engine optimization, Google rankings, Google optimization), you must understand the importance of vocabulary on the Web page, understand how to emphasize these words.

Some important factors include the following, but not limited to these aspects:

--Website Navigation

--Website structure

――H1 Label

--Paragraph or body

--Internal links

Successful content optimization strategies support the concept of the theme, when you understand the content of the site to send to the search engine what signal, it is easier to analyze and optimize content, one topic at a time. If you optimize a large, context-sensitive, diversified web site, or a small, uncommon content, it will not be problematic. There are different topics in different parts of the site's content. However, by analyzing the content of each site, you can find the opportunity to emphasize the uniqueness of each page.

When you conduct a site evaluation, you need to ask yourself the question: Does the site navigation and structure support or shift from each page theme? Take "Toys" as an example to illustrate whether Web navigation and structure support this topic?

Once, one of my clients wanted to post "toy" information on the SERP website. When we started, there wasn't a single page in the top 10. However, by analyzing previous categories of toy content, we were able to develop opportunities to add several "toy" instances to the site navigator. However, the focus on site navigation is just our first five pages into SERP. For such a competitive vocabulary, we need to work hard.

Next, we go into the site structure and make sure that we can help improve the "toy" focus by improving the H1 tag. We have completed the orientation topics in the title, body, and visual internal links. However, we must also focus on factors other than web pages, such as title tags, macro descriptions, URLs, and alternative properties.

Behind the page factors, the title tag is the most important. It not only serves as a link in the search engine summary, but it also helps to emphasize the theme of the page, because it sends a strong signal to the search engine to indicate what the page is. An optimized title tag must be attractive to the user so that they click on the search results, so the correct English is always in order.

When macro descriptions are small or ineffective in determining search results and rankings, they play an important role in attracting potential users to take the next step: Click the search results. However, by optimizing the title tag and the macro description for "Toys" and the directional duplication, we can push the customer's content to page one and page two.

Does the keyword Rich URL still play a role in content optimization? Yes, it still works, but it doesn't work. Since URL rewriting is painful for some businesses, we usually recommend rewriting URLs to be a simple keyword so that they are positioned close to the root domain. If your site has been well indexed, rewriting the URL will not help you. If you have a dynamic URL structure, your core product or service has seven folders in your site architecture, URL rewriting can effectively change the location of your site in the search engine.

Do you focus on whether the site's alternative image attributes will change the site's current position? The answer is No. However, supporting keyword-rich alternative attributes is not a bad note, as these attributes may still serve the overall theme of the Web page, possibly adding contextual content to images and picture searches. Remember that image-based search correlation does not convert site search dependencies. If this particular tactic is a worthwhile endeavor, only you can make a decision.

By unifying the elements of a central keyword theme and emphasizing the site's problems around different topics, you should be able to handle the performance of directional words and phrases in search engines. It takes three months to make the customer's website reach a result of the "toy" page. You can also produce this goal-oriented outcome through continuous effort.

When will the goal-oriented content optimization strategy be implemented? When you make a commitment to the goal, and patiently assess the performance of the site, it can be implemented. Of course, this process may require some effort and minimal adjustment, but if you continue to focus on goal-oriented content optimization, your efforts will be rewarded sooner or later.

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