The most important part of the site optimization is to do the internal links

Absrtact: Website optimization is divided into two kinds of station optimization and station optimization, in which the optimization of station outside is we often say search engine optimization. From a certain point of view, the station outside the optimization more biased towards the objective, compared to the station optimization there are more irresistible factors, of course, more difficult

Site optimization is divided into two kinds of station optimization and station optimization, which is what we often say search engine optimization. From a certain point of view, outside the station optimization is more biased towards the objective, compared to the station optimization also has more irresistible factors, of course, but also more difficult, while the station optimization is relatively simple, but should not be overlooked. Nevertheless, the station optimization is often neglected, so do a good job in the station to optimize the site rankings play a role. And the most important part of the optimization of the site is to do the internal links, so today I talk about the site internal link optimization skills and experience.

First, set a clear structure, the directory level as far as possible to simplify

This is the most basic and important part of setting up a Web site, since it is basically set up so that it doesn't change again (of course, it can be changed by 301). Although said "The wine is not afraid of the alley deep", but the spider can not so much patience around a few bends to see your article. Therefore, it is of vital importance to set up a clear structure.

Here is more clear: more than one level of the table of contents, the weight of the page is reduced, so the more shallow the contents of the page weight higher. The weight of the page is high, the overall weight of the site has come up, the two are actually complementary. So, how to set it? This is also very simple, now the mainstream Cms,blog program can customize the column directory, article page name, if the use of pseudo static words can also be set in the root directory, so the weight is higher, this is the author has been selected methods.

Second, the magical nofollow, the homepage weight reasonable allocation

This point believe that there is no doubt that the role of good nofollow in SEO can play a big role, the key is how to use, where. Here first give the Novice literacy: nofollow tag is used in the link part of the HTML code, as long as the link code added "Rel=nofollow", search engine (except Yahoo) will think you do not give this page to pass the weight. And in fact, Google's search engine optimization recommendations are the home page links do not exceed 100 of the best, too much easy to spread the weight of the home page, resulting in no rankings. If the nofollow tag is used in some places, it is equivalent to allocating some of the saved weights to another page.

So where should we use nofollow? Here I give a little advice, you can decide according to their own situation:

1. "About Us" "links" "Advertising sponsorship" such pages can be nofollow off. In fact, these pages even if the inclusion of no effect, let alone decentralized weight to them, because these content is for the specific people to see, others will not go through the search engine to these pages.

2. Repeat the inner page multiple times. It is undeniable that the same internal page if there are many times on the homepage, it shows that its value is higher, the weight will be more. However, many sites for the full and beautiful, the home page shows too many "recommended reading" "Hot articles" "Recent comments" "Others are watching" such navigation, is not conducive to SEO optimization. So the author's suggestion is appropriate nofollow drop some.

3. Section page. Some specific sites do not get any benefit from the column page, the opposite article page may be more to bring customers. So, mercilessly nofollow off the article page.

Third, skillfully use 301, do not let the internal page weight dispersed

This point has been mentioned before, that is: if a page can be accessed through a variety of ways, then it is best to set 301 turn, the other forms are 301 jump to a form, to avoid weight dispersion. In fact, even in the robots.txt prohibited other forms, unpredictable Baidu is likely to be included, of course, more importantly, when Baidu included a few identical pages, everyone's weight will collectively decline, and even your site will face the danger of K. So do 301, do not let the internal page weight dispersed. Of course, this is generally limited to doing pseudo static Web sites, because the general generation of static article pages are only one form of access. Here also does not say in detail, we can learn more under the 301 steering method to achieve this knowledge.

Iv. Update the site map, feed the spider crawling inside the page

Site Map, I believe everyone is not unfamiliar. With the site map, spiders can better and more easily crawl to your Web page. So always update the sitemap. Google can be in Webmaster tools to submit to meet the format requirements of the site map, Baidu can also submit Sitemap, but now has not open the public test. Of course, we can make a site map ourselves, in fact, is a page listing the page address of the article. Similar to such plug-ins in the mainstream CMS and blog systems are available, if the automatic update is better. Create a site map, then at the bottom or top of the site to the "sitemap" page a link to let spiders find your map.

The above is the author's personal humble opinion. Believe that if you can do more than four points, the site rankings should have a qualitative leap.