The most important secret weapon in internet marketing

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Below I will teach you an Internet marketing of the most important secret weapon. Once you know and use it regularly, you will make your online marketing, email marketing, Sales letter writing and turnover rate go well. And it is above all marketing activities above the most important, the most easily overlooked by the sharp weapon. Do you want to know?

We have recently launched a web-based training course to teach you how to write and sell your own ebook in 28 days, bringing in a torrent of electronic tutorials. The current site has just been established, sales letters and sales of products are actively in the preparation process. Because the site domain name, space has been applied successfully, so I intend to start to launch our newsletter subscription to collect potential customer emails. So we have not officially online before the website, we simply imitate a software sales Web site model to make a simple web page, hope that the site before the online collection as much as possible before the customer's email, for the later website Alliance operation and formal sales lay a good foundation.

Then we in several forums, including QQ group to send posts to promote our website, of course, with the following is we constantly have new subscribers to subscribe to our magazine, to obtain free e-books, we have a few days to modify the text content and subscription form, so that visitors subscribe to leave contact email. But to our surprise, our simple Web pages have been criticized and sought after by different people. Most people say that Web pages are very ugly and the content is too simple and empty. But some people pursue this simple website, say what fish pond theory, use too absolutely! Even a lot of people send newsletters and want to attend our training courses. We really do not know why this web page by different people's decidedly opposite evaluation?

Then we met an Internet guru who wanted him to look at our pages and give some comments. He browsed and said that our title was not powerful, needed more powerful bullets, and then showed us a written sales letter about attracting customers to a registered electronic magazine. The letter was short, but it was like a scaled-down version of a Web page sales letter, in order to attract customers to leave an email listing a series of freebies. and evaluate our web page is simple and ugly, why a book and sales of E-books do not match the image of the fruit on the Web page. You can see it now. We said the website has not been officially online and ended the conversation.

Do you think we have heard so many objections and the pursuit of evaluation will be to modify our web page?

The answer is no.

Because they ignore the most important and greatest secret weapon of internet marketing, that is test testing. We just mentioned that after we uploaded the newsletter subscription form to the Web page, we were constantly modifying the page, where we added some text, cut some text, and changed the form a little bit. Through these constant changes, we can learn from web traffic monitoring and magazine subscriptions that those changes are most effective. Our goal is to increase the visitor's subscription rate, that is, every hundred visitors subscribe to the magazine turnover rate, through our tests, we learned that although this simple ugly page, but also for us to bring 5%-15% subscription rate. That's pretty good data.

And those visitors said ugly, the master said the title is not enough to catch the people including the pursuit of friends (I do not know what is the fish pond theory), our marketing purposes is what? Our aim is to result, not process. We may all learn a lot of internet marketing theories, what you need to E-magazine, you need to pay online, you need ebook sales, you need free viral ebook marketing, you need to automate your Internet business, you need a Web affiliate, you need group control, but all these, all of these, all for one result, Is the result you want!

This result may be a huge electronic magazine subscriber group and a lot of deals, and we do a professional fine Web page, perfect sales letter, beautiful audio, video introduction are for your purpose of the deal, deal, and then deal, rather than to the pursuit of beautiful web pages, gorgeous rhetoric. So you need to test your sales letters, your traffic, your newsletter subscriptions, your online payment system, any activity you're doing on the Internet, and you need to test it.

I seem to remember Mark Joyner, a famous American internet marketing expert, said in his early 1001 internet marketing techniques, never trust authority, trust any expert, believe in what experts promise you can get rich, how much you can earn, and become a millionaire's promise, Because the method that works for them is not necessarily appropriate for you.

Like you know nestle in Chongqing to launch new ice cream dessert and advertising campaign, you feel guaranteed to be profitable, to earn millions of profits. So you will be in Chongqing's marketing advertising in Shenyang, but three months later, no improvement in sales, publicity costs did not collect back.

You feel strange, why the same advertising, the same publicity model in Chongqing can be successful, but failed in Shenyang? Because you don't have a test! Chongqing is in the hottest summer of the year, sales of course hot, and you put ads in Shenyang time is winter, the coldest season of the year, everyone sits around the heating heating, Who would want to enjoy the sweetness of an ice cream?

As long as you test, you will find, modify the sales letter a little bit of place, your subscription rate will increase, decline, your turnover rate will rise, then how do you do? Very simple, what effective use effective, even if it is really difficult to see, very simple, even if he does not conform to the sales letter, not in line with the classic principles of marketing, even if the Internet master does not recognize (of course, the master will sometimes fall below the glasses). Because we want the purpose, the result, we do not pursue the process. You can learn a variety of theories, various techniques, but do not think that copying other people's methods and skills, you can also succeed, you need to test!

Have you been watching TV commercials and magazine ads recently? One of the interesting things I've seen on TV commercials lately is that Unilever often has a code in the lower left-hand corner of the ad: OLY3870, BEO8726, and computer direct-sales giant Dale also publishes a code in a magazine ad, DEL867. If you have a reader or a TV on hand, you can take a look. Do you know the meaning and purpose of this code?

This is the advertising code, the advertising company for Unilever Dell to do a series of ads, will be placed in different periods, different periods. And the code distinguishes advertising, and the advertising company and Unilever, Dell, will also be able to use advertising code and later ad tracking and market research to analyze what ads are ads that sell products. And then what? Make the most of the amount, put the rate to use those effective ads. This is the test!

Unilever, Dell is offering millions of of new products a year, and tens of millions of dollars to test which ads are valid ads for testing and testing. Even these big international companies in marketing through testing to determine the results and efficiency of marketing, then you need to test?

Test now.

Wang Jian: the author of the English ebook "Hypnotic Persuasion", through an English sales letter online sales, a single annual sales of 50,000 of dollars. The latest book, "How to write 28 days to sell your own wealth ebook," Visit Http://www.28dayebook.com free "online Millionaire" ebook.

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