The most important thing in the process of the remake of the Racquet Net is the transformation of the flow distribution system

Absrtact: July 17 Afternoon news, was Beijing east after the Pat net in Beijing held a conference, announced a new racket network in the flow distribution, user sharing, platform rules and other initiatives. According to billion power network understand, since March this year, Jingdong Group acquired the original

July 17 Afternoon news, Beijing East Incorporated after the PAT NET in Beijing held a conference, announced a new racket network in the flow distribution, user sharing, platform rules and other initiatives.

According to billion power network, since March, Jingdong Group acquired the original Tencent's Pat NET, and set it as an independent subsidiary to enter the Consumer-to-consumer market, immediately began a pat net remodeling.

Jing Dong Group Vice president and Pat NET President 蒉 Ying Chun

Flow distribution system: give 1:1 subsidy

Jing Dong Group Vice president and Pat NET President 蒉 Ying Chun said, Pat Net remodeling process, the most important thing is the transformation of the flow distribution system.

After the reconstruction of the flow system, the first is a stable flow subsidy. 蒉 Ying Chun said that the new racquet net in 3-5 years will not be for the purpose of profit, on the contrary, will be through a large number of packages and procurement resources, to give sellers flow and advertising subsidies, to help sellers with lower costs to obtain users. 2014 Pat NET advertising flow will be on the business of 1:1 of the subsidy, that is, how many ads outside the business, the platform will subsidize the number of ads, directly to the advertising cost of businesses to reduce 50%. At the same time, Pat NET traffic policy will be very stable, in 2015 and 2016 will continue to subsidize advertising, help cultivate ecological construction.

In addition, in the distribution of free traffic, the Racquet Network also published a new search white paper. The search rules made a major revision to minimize the weight of sales factor in the search, weighted commodity quality, shop service level, commodity conversion rate, store retention capacity and other core operational capabilities of the rating, and introduced from the common interest groups and friends recommended personalized search capabilities.

It is understood that in the current Consumer-to-consumer ecology, the seller to obtain free flow of channels mainly from the platform search.

Two-way through: PC and micro-letter, Jingdong and Pat

In addition to the reasonable flow distribution, to help sellers low-cost access to new users, how to help sellers set up and the user's direct contact, communication, maintenance, marketing and other systems, but also the PAT in the operating rules of the focus of improvement and promotion. New Pat in operation will encourage sellers and buyers to establish direct communication channels, so that sellers to consumers to achieve more accurate and convenient autonomous touch.

Billion power network learned that in the new version of the home page, launched a "My Pat" module. The system will be based on the user's label, preferences, age, purchase, collection, browsing records, as well as the accumulation of electronic business behavior trajectory, smart recommended users have purchased or most interested in goods and shops. Also with the help of the user relationship chain, matching the preferences of friends and Behavior records, to create "with my interests of the same friends for me to recommend", "Friends of the city for me to recommend" personalized home page. Make it easier for consumers to find interesting shops, but also let the store through the tag aggregation matching customer groups.

In addition, Pat Network has also developed a seller of PC shops and micro-letter shop a key to get through the function. By then, the seller's PC store will be able to guide the micro-letter shop, attract new customers, and micro-letter shops can help sellers better maintain, manage and operate the old customer, this approach to the central will help small and medium sellers better maintain repeat customers, enhance the old customer income accounted for.

At the same time, Pat Net and Jingdong Mall to get through the fusion is also fast. Pat will get through the joint login system with Jingdong Mall, search through also in the middle, the future consumers in Jingdong Mall search for long tail goods will show the results of racquet NET, Jingdong Mall coupons and Beijing beans in the future can also be used in PAT. In addition, the Beijing-East logistics and financial services will also be open to the demand of sellers groups to enhance the service experience of merchants.

Rule system rebuilding: promise not to adjust rules arbitrarily

In addition to the flow and operation system, Pat NET also released a new rule system this time. In this system of rules, pat network emphasis on the four business philosophy: to encourage entrepreneurship, to do the real "small and beautiful", the establishment of industry norms and orderly competition, to eliminate fakes, to encourage the original, to provide customers with a full range of after-sales service, and for small and medium-sized businesses to provide long-term stable incentive policies and support programs, To ensure that businesses in the PAT platform for healthy business development.

The racquet network says the release of the rules system will make the racket more of a service player, from the entire flow system, product system, rewards and punishments system and user system to help excellent goods and businesses to provide the most suitable for consumer demand services, under the established rules, so that the participation of the various parties to play their own expertise freely.

It is noteworthy that in these rules, the racquet network focused on the core principles of the elimination of fakes, and said that the revenue and advertising factors will not indulge the fake, the use of stringent measures to combat the sale of false.

At the same time, Pat Network also promised to ensure the stability of the platform rules, will not arbitrarily adjust the rules and ignore the interests of sellers.

蒉 Ying Chun said that at this stage of China's Consumer-to-consumer ecology is not healthy, the most direct performance is in the ecological chain most businesses are not profitable. The mission of the new Racquet network is to allow consumers to gain a better experience while allowing businesses to gain reasonable profits and to form a virtuous cycle of consumer-to-consumer healthy business ecology.