The most overlooked part of website promotion: Traffic analysis

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As a website operator or webmaster, the most concern is the operation of the site, more bluntly is the site's traffic and revenue, and generate traffic and revenue is the root of the promotion method, so most of our website operators put their energies into the website promotion method, So there's a relatively small amount of energy invested in other factors, but when the promotion to a certain degree of time, we need to put a certain amount of energy in another matter, that is, traffic analysis, but many site operators ignore this point, that the flow is good, or in accordance with the original method to do, But no one knows that some work is doing nothing.

Flow analysis of the benefits I do not say, mainly for the next step to promote more targeted, less to do some work! Then we have to say is the flow analysis to analyze which aspects, is only the antecedents, is not, the following old Cao and you share together:

1, routing analysis is the first major element of traffic analysis

Routing is the first element of our analysis of traffic, because we can see where the promotion of the effect, where the effect will be better, which places may have a better effect is worth our further efforts to do, where we should abandon, By the way: Baidu rankings do not necessarily apply to any one product, can only say that he is suitable for most products, such as some optimization is very difficult and Baidu to promote the click Rate and the higher the words may be less than the forum or micro-blog marketing bring high returns, come fast. Therefore, the analysis of the routing is the first element of traffic analysis.

2, time period analysis is the second element of flow analysis

Any site is visited by a certain regularity, most of the site traffic will be generated in the daytime, but there are some product flow will be generated in the evening, such as movie site, most of the traffic will be generated in the evening, because most people in the daytime need to work or do other things, Come home at night to look for a good movie. and women's monopoly site traffic peak will be generated in the 11:00 to 2:00, and then 5:00 to the evening 10:00, because this time is very much in line with the rest of the women's time, with the online shopping more and more enthusiastic, the vast number of female friends in the spare time in addition to the choice of clothes is in buying Or you can see what kind of cosmetics is good. Therefore, targeted promotion of investment will achieve a multiplier effect. Another example of my friend operating the site, is a radical cure beriberi drug site, most of the flow generated in the night, because the night is the most active athlete's foot, when the fatigue of the day, when the rest of the time, the hard feet itch will let the patient think to find something related to beriberi.

3. Regional analysis is the third element of traffic analysis.

There are a lot of things that are geared towards all people, for example, we just mentioned the film, but some things for the regional very strong, such as computer repair, monitoring equipment installation, regional is very obvious, so when doing promotion, it needs to be carried out for the region, and then, for example, a regional classification information site, there may be hundreds of traffic per day , but we hope that most of the traffic from the local, if this time most of the traffic from the field, indicating that the promotion or not in place, and you are facing the customer base to establish contact, it is necessary to adjust the promotion method in a timely manner.

The above three points is the traffic analysis more important three key points, any third party traffic statistics platform is not only the content of the statistics, there are some other more detailed content, such as the current online, page stay time, which pages visited, but with the most closely related to the later promotion is the above three points, So Lao Cao suggested that everyone in the next promotion before, it is best to continuously analyze the flow, so as to ensure that the next step to promote more targeted, so that good steel used in the blade. Cao in the www.ziboxinxi.cn for the promotion and operation of the plan when in fact, according to the flow analysis, I hope we can develop such a habit, so that later promotion, so that the promotion in the shortest possible time to see the best results. Reprinted annotated Old Cao Essays!