The most popular and most expected budget of digital marketing channels

Digital marketing is developing rapidly, some problems emerge: what digital http://www.aliyun.com/zixun/aggregation/36285.html "> marketing channels are used most?" Which channels would most like to increase the budget? For your information, we share the latest survey reports from Gigaom and Extole.

First, the most commonly used digital marketing channels/strategies

The results of this survey indicate that the most commonly used digital marketing channels/strategies are in the order of proportion from highest to lowest:

1. e-mail Marketing (86%);

2. Social Media Marketing (72%);

3, Search engine optimization (70%);

4, Content marketing (64%);

5. Display advertisement (53%);

6, recommended marketing (39%);

7, paid search (38%);

8, mobile Advertising (32%);

9, digital video advertising (31%);

10. Affiliate Marketing (19%).

Second, the most want to increase the budget of digital marketing channels/strategies

In this survey, executives were asked to increase their budget by increasing the number of digital marketing channels/strategies from highest to lowest:

1. Social Media Marketing (38%);

2, Content marketing (28%);

3. e-mail Marketing (25%);

4, Search engine optimization (21%);

5. Display advertisement (16%);

6, Mobile Advertising (16%);

7, digital video advertising (14%);

8, paid search (12%);

9, recommended marketing (10%);

10. Affiliate Marketing (10%).

It can be seen that social media marketing and content marketing is a new fast growth point of budget.

Third, the respondents to social media marketing other understanding

When it comes to social media marketing, the survey also finds other features of social media marketing channels:

1, it is difficult for social media marketing to prove ROI (52%);

2, social media has let me on the basis of conventional and customer formation more integration relationship (51%);

3. It is difficult to "cross the clutter" in social media (35%);

4, social media marketing has allowed me to pinpoint visitors (30%);

5, social media marketing let me better understand the customer (27%);

6, social media marketing has a lot of commitment, but the industry has not yet figured out (25%);

7, we do not have enough dedicated staff to effectively use social media marketing (21%).

In short, the most common and most desirable social media channels to increase the budget are shown above. Generally speaking, social media marketing and content marketing are worthy of great attention, recommended marketing, mobile advertising and digital video advertising, but also growing, it is worth in-depth study. (Author: Chen Yongdong, China's top ten it bloggers, new media researcher, email: cyd888@sina.com)