The most popular online video marketing of the year

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Author: Shenhaoqing, original from: Media 360 (microblogging: @ Media 360)

This is a popular "micro" ERA! After micro-blogging, micro-fiction, micro-interview, "Micro-film" began to go a big way. Along with the application of various emerging micro-marketing tools, and micro-movies may be the future of network video marketing new direction.

Grassroots interaction

"Micro-film" so that the past highbrow film Art returned to the real interaction and experience characteristics, everyone can participate in the "Grassroots show" era. Its low threshold, wide spectrum and participation interaction are suitable for the emotional demands of people's pursuit of spiritual freedom and interactive experience exchange in the new economic era, and are the web3.0 under the information technology revolution.

The performance of camera equipment and the drop in price make the micro-film can be mastered by more ordinary people. More people can participate in the creation of micro-films, meaning that the micro-film will become a collection of ideas. And because the production cycle is very short, the micro-film can pay attention to social hotspots, forming a greater topic, resulting in a phenomenon-level spread effect.

The popularity of micro-marketing

Today, with the maturity of 3G mobile phones and Wi-Fi hotspots, mobile internet and wireless Internet access have become new ways to get information and entertainment. As the pace of life in urban youth accelerates, the word "micro" becomes a more popular prefix.

From blogs to microblogs, from movies to micro-movies, the new profit points of the internet media have been increasingly moving closer to the dapper features.

Mass information is full of every corner of society, people in the complex information coping with more and more limited ability, in this context, micro-bo, micro-film and other means of communication emerged!

The application of various new micro-marketing means has marked the advent of the micro-marketing ERA!

To borrow the potential of Weibo

After the 2010 micro-Bo Red all over the country, the micro-film once again became the 2011 annual hot spot.

When all the things that matter with the minute become hot words and the key, in fact, the integration of marketing put forward higher requirements. The emergence of new media has changed the media ecology, with the media ecological changes brought about by marketing means and creative thinking mode change.

and micro-film is a use of micro-BO spread the effect of a good marketing method.

When the new media, such as microblogging and community sharing, are more or more entertaining at home, multinational companies have used them as their own and become new marketing propaganda positions. In addition to the booming of mainland movies, "New Media + film" can be said to be a major highlight of the 2011 marketing.

Advertising film

Right now, it's a honeymoon period in which ads and movies are implanted. and micro-film as a new film culture, to better interpret the brand concept, the future is likely to replace the film implantation.

Micro-Film has a clear marketing communications appeal, looks more candid, natural, direct. There is no time limit, the plot is completely controllable, but also provides a great possibility for creativity.

Compared to the traditional film, micro-film advertising more flexible, change the past film and television works of late advertising rigid implantation resulting in the audience resistance, and broadcast platform can reap huge clicks and advertising revenue.

Micro-video for the audience, the most important is the entertainment function, interesting and creative things will be constantly forwarded and shared, very suitable for network virus marketing.

The charm of the micro-film is short and suspense, easy to attract the audience active and many times to watch, and the audience to write a spontaneous micro-film review, further achieve the effect of continuous transmission.

It can be predicted that the recent increasingly popular micro-movies, will become the brand new marketing methods.

The classic case of micro-film

October 15, 2010, the creation of "the Year of Chinese online film year" series of online movie "4 Nights" (Samsung mobile phone and Sina Weibo embedded ads) in the network premiere. Includes 4 Micro films:

"Nail Cutter Demon" Starring: Zhou Xun, Zhou Junwei.

"Fake Play" starring: Huang, Chanhei.

"Lie Big Fight" Starring: Shawn.

"Love in the spread of Weibo" starring: Zhu Yuchen, Zhang.

December 27, 2010, "Hair-trigger" (Cadillac implanted ads) premiere in the network. Starring: Wu.

March 30, 2011, "Passion for Love" (MG3 implanted ads) in Hunan TV, "Happy Camp" premiere. Starring: Gui Lun magnesium.

April 11, 2011, JEEP70 Anniversary Advertising Grand Cherokee "story of Soup" in the online premiere. Starring: Tang Hui.

April 18, 2011, "If Love" (MSN link implanted ads) premiere on the web.

May 8, 2011, the Cadillac-implanted micro-film II, "loyalty to freedom," will be premiered online. Starring: Karen Mok.

Micro Film Festival

April 6, 2011, NetEase launched the "2011 NetEase Micro-Film Festival": for the global netizens to solicit a wide range of works, and invite excellent video Studio competition, the use of professional judges selection, netizens vote to select the most popular 10 micro-film masterpiece.

April 18, 2011, China (Beijing) International Micro-Film Festival opening: United national nearly hundred colleges and universities, dozens of National Film society, together for the audience dedicated to an online digital film of the Gluttonous feast. China (Beijing) International Micro-Film festival also became the pioneer of the year of micro-film.

About Micro-movies

Micro-film refers to the use of a variety of new media platforms (a variety of video-enabled hand-held mobile devices, such as 3G mobile phones, mobile TV, wireless mobile phones and other mobile video receiver devices) on the play, suitable for mobile status and short time to watch the state, Complete storyline with complete planning and system support (professional producer or commissioned production, a "micro (Ultra Short)" (30 seconds-300 seconds) show with professional or amateur directors and entertainers or grassroots people involved, with a topic-specific purpose, suitable for ad implantation, with some continuity and potential for development. "Micro (ultra Short) cycle (1-7 days or weeks)" and "Micro (ultra Small) scale investment (thousands of-thousands of/Wan Yuan per unit)" Video ("Class" film), the content combines humorous and quirky, fashion trends, public education, commercial customization and other topics, can be a separate article, but also series into play.

The main characteristics of micro-film is "three Micro": micro-time, micro-production cycle and micro-investment scale.