In doing SEO, we preferred to determine what a few keywords to sit, the general main push 3 key words, the remaining keywords as auxiliary keywords, or called long Tail keywords. When it comes to keyword choice is a very headache thing, hot keyword competition, difficult to optimize, unpopular keyword with no traffic, so how to find a certain amount of traffic and competition is not too fierce keyword in SEO optimization is very important.
I'll say how to pick the right keywords.
1, first of all you can think of the keywords are Excel, and can also be seen from the site statistics, now the quantum statistics or 51.la can see what keywords to bring you traffic. Also look at your competitor's keywords in the Web meta tag, such as http://www.sh120.com/, which is a description of the industry's characteristics. Google can also use the keyword tools, input keyword after it can help you analyze the heat of the keyword, but also to give some relevant keywords very useful. So we can get a table full of keywords
2, then we use Baidu Index, search out the index of each keyword, this index is Baidu through the Internet data statistics out, to a certain extent, can reflect the keyword 17891.html "> popularity, that is, the number of users of the word search."
3, then I go through Baidu search keywords, see each keyword on the internet how many pages, the number of units for K good.
4, that is to optimize the Baidu index is high or Baidu included many words? Here is the introduction of the "competition Index" the concept of competition index = included pages/Baidu index. I do is the Excel table, in the second line after the formula = (C2-B2), and then drag the lower right corner of the cross down on the line, and then is sorted, these understand the point of Excel will,
Get the following table
5, from this form can be seen, "Stereo" and "Speaker" These 2 keywords high, like the Beijing Olympic Games in China and the United States formed the first echelon. To Baidu Search, the two key words before a few pages are the main web site home, including some portal sites, more difficult to do.
The 4th key word because is not the company manages the product therefore may serve as the long tail keyword, does not make the decision to push the keyword. The remaining few keywords to the nineth can be used as the main push keyword. Other keywords can be distributed as long tail keywords in other pages.
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