The most single men and women say "unhappy"

Just past lunar with the Western tradition of Valentine's Day together, economic observer pointed out that such a "two-day integration," a rare year, really raised the flowers, chocolates, diamonds and other physical consumption of sales, and marriage services and other virtual economy consumption desire is also greatly stimulated. Before the festival, Chinese marriage service expert lily Nets made an analysis of the report, because there is no lover, lovelorn or lovers are not around, and so on, this year's Spring festival and Valentine's Day "unhappy" proportion of people unexpectedly as high as 65%, than in previous years rose. Although the affection of moisture temporarily diluted lovers of Acacia, but a large number of single people also pull up this proportion. Marriage websites are stepping up their efforts to solve the "happiness" problem.

The most single men and women say "unhappy"

According to the research data from the lily Net Marriage Psychology Institute, 25-40-Year-old single men and women are "unhappy". Lily Net Marriage Psychology Research Institute chief expert Zhiguo to remind the "leftover male female": "Not happy" behind the hidden irritability, anxiety and even depression and other negative emotions, very likely to lead to a high mental illness after the year.

The assertion of "Valentine's Day anxiety disorder" is not sensational, but has a profound social background. On the one hand, the current social economic pressure, the pressure of public opinion, resulting in "residual" especially female "leftover" under great psychological pressure. More than 40% Chinese women are worried they won't get married, according to a report on the 2009 Chinese Marriage Survey, published by the China Federation of Women's federations, the matchmaking Industry Committee of China Social Work Association and the lily Net. On the other hand, modern people enjoy the full freedom of love, most of the older singles have had an imperfect love experience. According to data, 49% of the 25-29-year-old singles have had more than one love experience, compared with 70% of the 30-40-year-old single population. Psychologists say that leaving behind a broken relationship is a feeling of emotional frustration that lurks in people's hearts and can erupt into a sense of depression once stimulated.

"Rent friends New Year" become the normal

The year of the tiger before the arrival of the Internet on the spread of a "friend rental business." The net name is "P Aberdeen" one of the men's post ridicule: "Can do temporary doubles to help you block Sangu." "It is worth noting that the" rental "information disclosed, many netizens posted that they are willing to accept such cooperation, to deal with the family's concern after the" break up. "

On this phenomenon, Zhiguo pointed out that this substance is a negative evasion of the practice, it is not desirable. "Since single people can use the Internet to ' rent objects ', why can't they really use the Internet to find a lifelong companion?" he said. ”

Aidina, Secretary General of the China Association for Marriage and Family Research, pointed out that many people face the main problem in choosing a spouse is the vague and impetuous view of marriage. In order to solve the group anxiety disorder of "leftover male and female", the marriage service organizations should help them to establish a positive, sunny and self-confident spouse-mate mentality, and enhance the affinity and attraction to the opposite sex.

According to the reporter understand, now the internet has a lot of professional dating sites, such as Lily nets, Century Jiayuan, cherish the network, and its registered members there are many successful cases. And, at present, a few marriage service organizations have launched a psychological counseling service for middle and high end users. This value of thousands of yuan to tens of thousands of yuan of artificial consultancy services, known as the "Love Counselor", its main role is to help the spouse "know the true Self", "clarify the lover image", "adjust spouse mentality." It is worth mentioning that this set of services to carry out from love to marriage throughout, from the selection of potential objects, to counseling dating skills, to the prediction of possible problems in marriage, the "Love Counselor" for the traditional "matchmaker" into a professional, modern elements, is expected to solve the "left-guest" of the "unhappy" problem.

Matchmaking website launches "hand-to-hand combat"

Since the Western "Valentine's Day" into China, has nurtured a new economic phenomenon-"Valentine's Day Economy", in the romantic and cheerful festive atmosphere, few people can really cover their own money bag. The roses in the flower shop, the romantic feast of five-star restaurants, are often booked one months in advance. But this year, Valentine's Day will only further stimulate the fragile nerves of older single men and women, and their plump pocketbook.

"Leftover male leftover" in 2010 This special Spring Festival, presents unprecedented pressure. Lily Nets vice President Xiang Jianwei told reporters that every year during the 7-day holiday during the majority of Web site visits continue to be depressed, the enthusiasm of the savings in the holiday will focus on the outbreak. But 2010 this spring festival is very unusual, marriage website in the spring Festival before and after ushered in the peak consumption. Sales of the entire marriage service industry reached twice times the usual, more than 370 million yuan, accounting for about 1/5 of the year. With the new Year's bell ringing, "after" began to enter the 30-year-old gradually. According to the traditional concept, 30 years old is a watershed, many original chic complacent "single nobility" will become anxious. This psychological hint is significant for consumption stimulation.

Sociologists believe that China has ushered in the fourth wave of singles as the number of "The two" has joined. This round of single wave is different from the past, single people mainly concentrated in the culture, economic strength of the middle class, and, "leftover male" this special group of the focus began from the 70 generation of the population, transferred to the Internet more popular "generation". As a result, insiders predict that the market's ability to digest online services will grow significantly in 2010, and that the market share of matchmaking sites will quickly outpace matchmaking agencies online. The current online marriage website market share of 800 million yuan, and online matchmaking agencies still have 400 million yuan gap.

This year during the Spring Festival, the century Jia Yuan stepped up the introduction of the line dating activities, "New Year's Eve dinner-lovers", "find a husband (wife) over the year", pay 150 yuan registration fee can participate. Marry My network advertising offensive firepower, played a "Farewell to loneliness 2009, welcome Sweet 2010" Advertising. And the lily Net is in the homepage position impressively to play "want to end single on Valentine's Day?" Crystal Lily, to help you realize the dream ", intended to promote its success rate is quite high" crystal Lily "service."

Industry experts said, it is clear that the marriage site to convert ideas, only the traditional matchmaking can operate the "fast dating activities" and "Object Search engine" simple addition, in the future fierce competition in the market I am afraid is not competitive. The market needs the real modern professional service organization, can from the Chinese marriage and love actual question to enter, provides the core value for the user.

Journalist Notes

No more "renting friends for the New Year"

A few years ago, "Contract Lovers" starring Fan Bingbing and Richie inspired many unmarried men and women. In order to cope with the pace of the parents, Richie with "Rent" "Contract lover" Fan Bingbing home for the Chinese New Year, after a farce, two people fake play really sing, happy knot marriage. However, when the "Rent friends" go down the screen, become a lot of people's real life, in which people are afraid to be very happy.

"Leftover male and female" is popular, make the Spring festival also not stop. Not bear to see the parents sad and disappointed eyes, don't want to hear chatter of the dinning, don't want to deal with endless blind date, so, "rent friends New Year" movie plot become the normal life.

Renting a friend home, no matter how well-intentioned is still a deception. Before the Spring Festival, a young woman admitted that she had just broken up with her boyfriend a few months ago. She said sadly, she changed "will be left" (on the network, 27-28-year-old unmarried people called "remaining fighters", 29-30-Year-old called "will be left", 31-35-Year-old called "Fighting the remaining Buddha", more than 35-year-old is respected as "Qi Tianda"), this Valentine's Day and Spring festival she did not know how to, think of many already married friends will become a double knot to the new year, small Xu Heart feel no landing.

Another Sun Kun, known as a "successful person", looks less leisurely. As a business executive, because there is no time to do a good job of love and reduced to "Qi-tian-Tian," the current distance has been in love for several years, parents "hurriedly find a girlfriend" urging, let him afraid to go home.

Influenced by the traditional Chinese concept of "getting married", most people eventually want to form a family, however, as they grow older, their chances of falling in love will become less. According to the survey data, the chances of getting married from the age of 30 are plummeting (only 26.5% of men think 30-35-year-old women are their ideal target for marriage; more than 12% of men are considered to be the ideal marriage target when they are over 35 years old). At the same time, the pressure from the family and public opinion has exacerbated the "unhappy" mood of the older singles, and anxiety has become a group mentality, with about 30% single people pressing for "psychological beauty".