The most understanding of the big data

Do not ask people how much you love you, the moon can not represent what it means. Do you want the most authoritative answer? It is better to try big data now!

Those who know this well can win the country and beauty, such as the Netflix company in the United States, relying on this magic weapon to earn pours. The American company, which specializes in movie and TV dramas, used to make money by renting DVDs. Everyone went to see Youtube in the online video era. They plunged in price and nearly collapsed. Fortunately, they understand the truth of "big data well-known people" in time and foster online video-on-demand.

So what are big data helping them? With a server rented from Amazon Data Center and relying on cloud computing services, the video company knows about mass user information - and they know who likes to watch on a tablet on Sunday evenings Horror films, but also know who will open the video directly skip the opening credits, see which actor will be fast forward to see which section of the story will be replayed, what are the comments, will not share with friends, they even know, See what screen users will brighten the screen, increase the volume ...

The information comes from the view of more than 36 million users on the site, who watch about 4 billion hours of programming on more than 1,000 different devices on a quarterly basis, generate more than 30 million daily actions on the site, And every action, will be recorded as the original data for analysis, to help the website analysis of users, recommend programs for different users.

"We know the user's viewing habits, so we can offer their favorite content before the user asks for it," said Reid Hastings, chief executive officer at Netflix. "What we're trying to compete is people's time." "

However, his ambition is more than just recommending videos for you. Netflix, based on user analysis, voted well to remake the BBC classic blockbuster "House of Cards," as big data tells them that until today, there are still many people who demand the 1991 drama , And many people in this group of viewers like David Finch, director of the "Seven Sins," most of whom also love to see films by Oscar winner Kevin Spacey. In this way, he brings together these three hot factors , Introduced a new type of drama in the era of big data.

Sure enough, the "House of cards" on the line, it attracted the clicks from all over the world, even across the ocean Chinese netizens are bored to keep the computer. It is no wonder that the play mode is also the "user favorite viewing mode" of data analysis. At about 12 midnight, the engineers released 13 episodes of the show in one go to the site, allowing them to watch it all at once. They watched the explosion of online viewing data on the surveillance system and cheerfully opened the champagne to celebrate.

"Our goal is to let families in some parts of the United States go one day out of their door-to-door home watching television." Cardinals producer William William Mann proudly told reporters .

With big data, watching TV this trivial matter, has since become a university asked. Netflix has opened a "user interface manager" position, one of the titles called "10-foot mathematician." Because according to their survey, when people watch a video show in the room, the distance between the TV and the sofa is about 10 feet, so the engineer stood in the analogue hut every day and wondered how to make the video show the best on the screen Look, can attract users to look intently.

There's more to it than this. The company also has a 2-foot user interface administrator, who is responsible for pondering the users' minds of watching videos with a laptop. Another is called 18-inch user interface administrator, How to watch movies on the tablet most comfortable, is his daily research topic.

In order to better pondering the user's heart, the company also engaged in a game, the boss took out 100 million US dollars to make a bonus, who can improve the video recommended efficiency by 10%, who can take away the money. More than 50,000 people from all over the world participated in the competition. University professors and computer experts sent proposals. Even paying employers spent an entire Christmas holiday, wondering how to develop a more accurate prediction of user preferences algorithm.

This small company that used to rent discs was once one of the hottest companies in the world. Hastings, a 52-year-old owner, was eating biscuits in the office while showing off with reporters. Mel Brooks, the comedy master who won the Oscars, Tony Awards, Emmys and Grammy Awards, Also called him, 87-year-old legendary director said on the phone: "I do not know who you are, but they all told me that I should talk to you."

However, Hastings can not manage so much lately. After the "House of Cards," they remade a TV series "Blocked Development" based on big data analysis and will be online this weekend. He is busy working with engineers and wondering the ways in which he can hold his audience firmly in the data and information collected so far.

While Hastings is busy filming big TV shows, more and more areas are also beginning to borrow big data. Literary criticism, music production, even Obama campaign for the United States President, the year have used the analysis software provided by Netflix. So the next time, you do not have to sing in the KTV mournfully "In fact, you do not understand my heart", End of the World where there is no grass, people understand your heart the most data.