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With the development of network globalization, the status of network marketing has been raised and paid more attention by people, and the network marketing has also used its many advantages and effects to subvert this reality marketing status.
First of all, the classification of Network marketing, network Marketing According to the nature of marketing, can be divided into SEO, network advertising, network research, integrated marketing, crisis PR five parts.
1 SEO, search engine optimization, refers to the site itself and the optimization of links. SEO includes content and links two parts, which can be divided into web site structure, column blocks, keywords three parts, and links into the chain and the chain. These five parts together constitute the SEO. Through the SEO, can achieve the user friendliness enhancement, the search engine rank front, then causes the website the user transformation quantity to be able to enhance, creates the value for the website owner and the stakeholder. For example, my website: registered Hong Kong company
2 Network advertising, refers to in the network through advertising to achieve profitability or reputation of the improvement. The network advertisement includes the SE bidding, the Alliance advertisement and the directional advertisement three parts. One search engine advertising, is completely profiteering game, only can obtain excess profits of products or enterprises to dance with wolves. Directional advertising is the best way of online advertising, through targeted advertising, you can get the most cost-effective benefits. Alliance Advertising is a volume and screening tool, the application of when, the effect is good.
3 Integrated marketing refers to the integration of network marketing means and platform, along with the promotion of marketing needs, network marketing channels and means to continuously upgrade, and then affect the network media peace Medium, forming the whole network to a certain time linkage effect. Integrated marketing often used to have forum marketing, blog marketing, SNS marketing, news marketing and so on.
4 Crisis PR, has been out for some time, mainly refers to the negative news of a coping style. To eliminate the negative is to increase the reputation, its value is much greater than the mere increase in reputation. Network PR method, but more, the most commonly used is the integration of marketing methods and viral marketing (Word-of-mouth marketing).
5 Network research, is the basis of network marketing, no research will have no say! Here alone, network research is proposed, which means that network research can exist as a single network marketing project, such as some Internet industry reports.
The existence of value, not only because of the need, but also because of the means to achieve. and Feng Bin net win Network marketing planning, it is based on such a technical means to meet the needs of the existence.