The movie box office is in high frequency, experts say long-term opacity harms industry

Andy Lau: This movie box office's knowledge, true and false difficult to distinguish, treats me to study carefully.　　(design dialogue, pictured as "Detective Dee" Stills) "Astro Boy" has been making a false box office scandal "first letter D" also made "false box office accident" "Detective Dee" two box Office version error of 30 million yuan! Also see the box office data fight, "Detective Dee's Empire" film Side is a clarification. In recent years, "High box office", "box office fraud" report has been constantly. Who is to believe in the publication of the movie box office?　　Industry insiders said that the film authority box office figures in a timely manner is still relatively backward, the current official agencies can only weekly report, resulting in repeated film side of the phenomenon of false box-office bluff. Involved in the issue of reputation, director Feng Xiaogang once had to skip film, out for the "Aftershock" "box office fraud" rumor. There are market experts complain that the lack of authoritative data and less than, so that the film industry into a small workshop level, the industry reputation, judgments have great harm.　　This newspaper specially for the box office issue summary, analyzes the crux of the problem. This reporter Zhenguo Chinese movie box office statistics like small workshop, long-term opaque, not meticulous, will affect industry investment and reputation film side and the expert data difference 30 million according to market expert Sheila provided data, "Detective Dee" the latest box office data is 252.6 million yuan. and Huayi Brothers announced figures, "Detective Dee," the mainland box-office has accumulated to 280 million yuan, the two figures have a gap of about 30 million yuan. Why are there two versions of box office numbers and so far apart? Ming, vice president of Huayi Brothers, responded to an interview with a network media, but did not explain exactly where the 30 million yuan gap came from. In his view, the figures provided by Huayi Brothers are based on statistics and calculations of National theater pomp and order, and details and data are checked in detail with each theatre.　　According to Huayi's many years ' market experience, they are sure of the data of 280 million yuan.　　Box office statistics source Complex 1. Who's going to count the box office? According to Sen, director of the film Bureau, the movie box office is divided into 4 parts, the calculation is extremely troublesome and complex, so at present can not be released on the film Uniform, accurate box office statistics: The 1th part is the computer box office, that is, 889 cinemas nationwide through the computer system reported data. The 2nd part is the manual calculation of the box office, because the country still has nearly 200 cinemas use the way of manual ticketing, so only manually reported to the box office, some cinemas are reported by the way, the data is particularly lagging behind. The 3rd part is IMAX box office, that is, the country more than 10 large mega-screen Show box office.　　Part 4 is the point of the box office, that is, for publicity and other reasons, in the official release before the show produced by the box office. Because "the National movie box office information System" can only show "Computer box office" Part, the accurate box office simply cannot get at the first time. and reported at the box office computer system A value of 70,000 yuan, some old theaters have no ability to install. In addition, the film party through the distribution company scrutineersCounted, formed another statistic channel.　　2. Who will report the box office? At present, there are several channels for publishing box office data, but there are different degrees of problems: one is the weekly "China film", but the "Chinese film newspaper" at the street newsstand can not buy. In addition, the film Bureau publishes quarterly official box office data, which is published in the People's Daily. Another is the annual yearbook of the film industry compiled by the Chinese Film Association.　　The cycle of publication of Yearbook determines that it can not play a reference role in the timely dissemination of data.　　The next day and after the premiere week, the film party will often inform the Media movie box office, is often the film's disclosure of data and the "Chinese film" in the number "fight".　　"Aftershock" during the release, there have been various media use of different periods of data reported, resulting in inconsistent caliber, so make a "earthquake" "false box office" controversy. The box office supervision lacks the Platform box office to be high to the film side and the courtyard line all advantageous market expert Fan Lijian thinks, exaggerates the box office to film side or the movie theater's benefit does not have the harm, is this kind of event unceasingly the reason: "The movie box office has neither the supervision Organization, also has no restraint But the results of the hoax, whether for the film business or the hospital line can lead to the box office promotion.　　Fan Lijian Analysis said, at the box office, the final box office real number will be another reference, and the data released by the media gap is very large. Tsinghua University Professor Yin pointed out that the statistical means of backwardness, resulting in the authority of digital publishing lag, the authority to increase the number of channels, resulting in the number of "fight": "film Bureau published every quarter of the box office is far from meeting the demand, it is inevitable that the producers of false and Rob newspapers, media　　"Box office information for a long time opaque harm industry has experts pointed out that movie box office is not only a reflection of the film market effect, but also the basis for measuring the development situation of the film industry, now playing the behavior of digital games" in the same game ", fooling the audience, the harm is the reputation of the entire industry and the industry for the next step of investment judgments. At the 19th session of the Chinese Golden Rooster Flower Festival Film Forum held in October, market analysis expert Sheila, China's current situation is "there is no platform for data", so far, there is no official statistical information platform, not only the box office, even the number of visitors, time and other information, are always not transparent to the public,　　The industry is not like industry, but it is like a small workshop, information development and industrial development seriously mismatch. Sheila that the authority of the box Office data disclosure is not timely, leading to investors can not get reference, resulting in a film is clearly a possible type of money, but we do not dare to invest money.　　In addition, she used this year's National day file as an example, that when the cannon fodder film may not be a good film, in part because the distribution information does not match, resulting in the film party did not fully understand the market situation, can not judge the situation. As far as the rapid development of the film industry is concerned, the current statistical method is undoubtedly lagging behind. Sen, director of the film Bureau, said that due to the lag of statistical means, the daily release nowI can't do that. Film Bureau is strengthening the construction of Network statistics platform system for all-round coverage, but also look forward to the old cinema in the transformation to achieve this coverage.　　Efforts to speed up the box office quarter to the monthly report, but also consider the film Bureau released a number of key films on the important time node of critical data, further improve the release mechanism.　　Fake box office common newspapers Feng Xiaogang has hit the "Earth Quake" box office fraud in recent years, "Astro Boy", "first letter D" and other pieces of the box office "accidents" in endlessly. This July, the film "Aftershock of the earthquake" in a few days to provoke controversy, the film's first day box office 36.2 million yuan number was questioned by the media, director Feng Xiaogang had to http://t.sina.com.cn in his own micro-blog to counter this statement, revealed the film in the Chinese mainland box office amounted to 240 million yuan.　　Wang Zhenglei, the director of the film party, explained that the film's Opening day box office question, because "statistics can not step provide". In October 2009, "Astro Boy" was released in the mainland, 3 days later, "the publisher said" Astro "premiere 3rd box-office 40 million Yuan" news. A few days later, the Chinese film newspaper published the exact data, "Astro" premiere 3 days at the box office for 17 million yuan, compared to the previous 40 million yuan, the film's box office data is exaggerated 1 time times more. To that end, for the animated movie "Astro Boy" the box office exaggerated the scandal, the SARFT Film Bureau specially convened the press conference, came forward to respond to this matter the various rumors, "Astro Boy" the release light picture movie also in the press conference public apology, said in the authoritative statistic data publication, unilateral one-sided speculation and announces the box-office data There are false elements in the actual box office results, and did not timely correction of the relevant data, so that the adverse effects could not be eliminated in time.