The music circle and the technology circle, divided into problems leading to Snapchat sound

The Sony Mail leak does confirm that Snapchat CEO Evan Spiegel is interested in integrating music functions into Snapchat, including the launch of his own record label and the Snapchat of the singer. But mail from Spiegel and the music industry has revealed differences on some key issues. After all, they have to deal with the music business.

In July, Spiegel wrote to Sony Entertainment CEO Michael Lynton, saying Snapchat intended to integrate Vevo music videos into the application, hoping Lynton would help introduce Vevo executives. By August, after a meeting with VEVO President Rio Kalarev (Rio Caraeff), the deal seemed Snapchat. Lynton received a letter from Caraeff, saying the two did not agree on the split in advertising, "Snapchat want 40% of total revenue, which is unacceptable to us." We proposed a few other proportions, but all were dismissed. ”

See, Snapchat want to Vevo pressure to win big chips, at the same time it is also waiting for other music video service providers to seek cooperation.

"I'm not telling you to come over to increased," Caraeff in an e-mail to Lynton. I would say it's hard to find a good video partner if they don't change their stance. ”

This is because the music industry and technology circles are very different ways of running. 40% of the revenue is not without precedent for the App Store or a platform like YouTube, which often collects 45% of its advertising revenue. But Vevo still wants to share revenue with its artists and music brands, who are working with YouTube to agree on a separate deal, compared with Snapchat's proposal. One Vevo Gao Yuzeng wrote, "We are making a profit by losing money." ”

So, the Snapchat of the talks is not just and Vevo, that is, and the itunes and Google Music talks can not make any progress, which is essentially the difference between the distribution mechanism of the benefits of the industry-if Snapchat concessions to adapt to the music industry standards, It will not be able to impress the eyes only "software" thinking technology circle investors.

Now the situation is Snapchat not understand the situation, want to learn the same share of YouTube, and the entire music industry is only Snapchat as another marketing channel to request. The two sides do not make concessions one day, the fusion of these two circles can not be achieved one day.