The music ideal of watercress: the overflow of music and the long tail of music people live by music

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[Core Tip] The ideal of "watercress musicians" is to hope that musicians can really live through music and no longer need other part-time jobs to fill their living expenses.

A guitar roaming the world, is the dream of countless young people with the ideal of music, but the reality is hungry. When the traditional music to digital proximity, relative to the strong pursuit of users, musicians have to worry about their livelihoods. brings together the domestic 90% independent music person's watercress music finally sits, the watercress music person this latent already long ideal type product will exert force. Help more musicians to live by music, this is the music ideal of watercress.

"Watercress musicians want musicians to live through music and no longer need other part-time jobs to fill their living expenses."

The first performance outside the bulletin board "systematic error visiting Beijing"

Rampant music and long tail opportunities

"A song sung across the River North and South" era has passed, because the rapid popularization of the network, the audience has the opportunity to hear more songs. Computers, mobile phones and MP3 liberated the listening range, let us no longer limited to the heavy CD machine, but because China's pay habit has not been cultivated, each song to listen to the cost also seems very little, not good to listen to the next one, so many songs in our ears in a hurry to drift past. The network era of song sales model has also quietly changed: EP, single and various forms of mixed, high-frequency exposure only in order to let us leave a deeper impression.

There are more and more songs and fewer good songs. Psy's "Jiangnan style" set a record of YouTube, but if there is no exaggerated MV, how many people will not understand the Divine Comedy. "Disturbed" and "golden" became the talk of the public, but such a unique song for what kind of public places to play? Even the party is a bit weird. YY channel of the girl who took pains to sing for you every day, sing it to give the public the place of self entertainment. The number of songs we hear is growing exponentially, and the good songs that can be remembered seem to remain in the era of scarce Internet resources.

Because the music market is so vigorous and the status of the grain is overdue, many music websites "deliberately" ignore the more uncertain market of independent musicians. Compared to the early online, more of the ideal of music to promote the watercress, and now look, the time will come slowly, as the listening channel increases, the audience base becomes larger, which means that the audience taste more selective. As Chris Anderson mentions in the long Tail Theory: ITunes sales records show that all songs are sold at least once. The previously limited purchase potential of those obscure recordings was realized in ITunes. The music created by the "minority" independent musicians will also produce value through the long tail effect.

Self-growth of musicians in watercress

January 24 this year, the second Abbey Deer Music officially held, it is a special award for watercress musicians, including annual musicians, Rookie of the Year, annual records, annual singles, annual brand, annual DJ six units, under the popular, rock, ballad, Electronics, Rap, world music, light music seven musical genres. And the support that includes such a whole music subdivision area is 20,000 watercress music person station. The 2011 Beijing Evening News mentions that 90% of musicians in the mainland have set up their own pages in watercress music.

Abbey Deer 2012 Poster

In the last two years the TV draft is unusually hot, we can not find that there are no lack of professional musicians figure, and they early in fame, already in the watercress set up their own small station, such as "The Good voice of China" champion Liangbo, Wang Yu, Jiavi, "The Voice of Chinese Dream" of the Escape Plan, central Kyrgyzstan, cold bowl, and the other recent string red song " Miss "original singing Song Dongno also early have their own watercress music people station."

Watercress Music in 05 after the on-line, has conceived the music person this product, and 08 launched the Watercress Music person formally to carry out this idea until today. The famous circle of musicians, at first the watercress was not deliberately organized and operated. Musicians can create their own small stations, post events, upload song videos, and advertise activity information as long as they apply online.

Watercress Music left to the music people a piece of ideal plots, however, "inaction" also brought some confusion: 1. The page is not uniform, watercress gave the music people free DIY their own small station within the permissions of the entry, but the same project different naming will inevitably give a little white users to trouble. 2. Song content is not uniform, although music people can upload their own songs to the station, but because there is no mandatory requirements, there are a lot of the phenomenon of Qu Shang.

The way of the music in watercress

Watercress FM just upgraded to version 3.0, whenever the new version of the Watercress FM, in the Start screen will jump out of the "find the coolest Music" for "watercress musicians" to do the tip, into the Watercress Music homepage, independent music album information was put in the first place, not carefully looked at the thought that this is an independent music person's page. Watercress from this year began to hope that the original barbaric growth of the ideal plots to bear fruit.

Watercress Music director Liu told the Geek Park, future watercress Music People's station may produce a major revision, including the music people independently out of a new dedicated music site may, the current music people's small station of the problem, will be further adjusted to introduce a better way of music management.

Watercress Music Office Area

"In the eyes of many underground bands, making an album requires a large budget, at least 6 digits, so they desperately raise money for the dream, but in fact, it may take only 5,000 to 10,000 yuan to complete a regular album recording at home." 」

Liu reluctantly said that such information is not the case is also very common, Beijing and around there are many studios, these music people's dream manufacturing machine has been waiting for their owners, which greatly hindered the development of independent musicians. Watercress Music people hope that this layer of ajar as soon as possible to open the door, through the industrial platform on various links, so that musicians more easily find the studio, so that more good songs not buried.

The charm of live music is indispensable, except we can hear the sound of watercress in every music festival. The watercress music also gradually tries to organize the Live House performance under the line, due to the good relationship with the site, more "outside the Bulletin board" band (that is, the current number of groups with few attention) has the space to show themselves, through the publication of the same city information, as well as the dozens of yuan ticket, lowered the music of the door bar, Let more fans have the opportunity to know live performances, and "outside the bulletin board" singer, got the opportunity to march to the bulletin board.

The music ideal of watercress also needs to undergo the test of time, if you can really scholars all the world, it is also the world, so that the music is not the digital era of the impetuous fragmented, but if it can not be achieved, then at least as the cornerstone of music reform, for the latter generation of digital music people laid a solid foundation.