The music in the suspension is shrouded in rumors of car-building

Summary: The music of the suspension of the video, is being built car rumors shrouded. August 5, vice president of Beijing Automotive Co., Ltd., Liang, in 2014, the third APEC senior officials designated car delivery ceremony, to the 21st century Economic reporter responded to the report, North Steam

The music in the suspension is shrouded in rumors of car-building. August 5, Vice President of Beijing Motor Co., Liang, in the "2014 APEC third official designated car delivery ceremony," to the 21st century economic reporter responded, "Baic is discussing strategic cooperation agreement with LE."

Before this, because Sohu former deputy editor-in-chief, auto Division general Manager He Yi in its micro-letter friend Circle in his resignation speech, music as CEO Jia Yue Pavilion A message "industry future, and so you to change", immediately triggered the media about "music as a Car" conjecture.

Sina Technology quoted a person familiar with the saying that "He Yi will join the video network, to participate in the new Energy car Project," the project's partners is the previous many expressed willingness to cooperate with the Internet companies baic.

4 months ago, Xu, chairman of the company, said in a public forum that "the future of the car companies may become the OEM of Internet Enterprises" view, or even named "Le Video Network", expressed the willingness to "OEM production of music and video cars." In July this year, Xu and Jia Yue Pavilion Mihui in the U.S. Silicon Valley, sources said, the exchange of content is about new energy vehicles.

But the response of Queen-size, vice president of the video network, makes the seemingly clear "music vision car" become blurred again. August 3, Queen-size to the media, said: "He Yi whether or not to join the status of the pending." There is no co-operation between Le and Baic and no car-making. "But Liang attitude firmly to reporters," He Yi really joined the music, the cooperation between Baic and Lok is currently under negotiation, this is a major event, will be published at the appropriate time.

Music is not the logical logic of car-making

Since April this year, Xu and Jia Yue Pavilion have made various views on the Internet of automobiles. First, the video and Mercedes-Benz in the "Refresh 4x4" launch of the marketing show, announced that the music video TV brand and Mercedes-Benz full cooperation, music and automotive industry for the first time lap. Immediately thereafter, Xu on a high-profile public express willingness to "OEM production of music and video cars." After that, the news of the music of the car was spread, until Jia Yue Pavilion to the United States and Xu Mihui.

In fact, Jia Yue Pavilion and Xu contact with the current video network strategic transformation. As a result of the distribution of copyright as the main profit model, so that the funds of the music network for a long time in a tense state, so looking for more profit breakthrough, to seize the commanding heights of video competition has become a strategic adjustment of the company's top priority.

In this regard, the company's vice chairman and chief operating officer Liu has publicly said that the future strategy of the video network is to extend the industrial chain, will be the future of the video network core competitiveness, from the previous provision of content, to create a service platform. The platform is characterized by the ability of all Internet enterprises and users to achieve their own video function or module. For example, now music has been with the Beijing-East E-commerce sites to cooperate in E-commerce from the graphic shopping to video shopping development, from the music to do video service platform. The idea is now being grafted into the car's "back seat economy".

According to a recent car forum crazy biography of the new Energy vehicle concept map shows that the future of the video network car focus on the rear seat set in the "Music View touch screen." The screen is connected to internet things and can watch all the video programs of Le Video network, and the interconnection of things can control the related household appliances. And in the driving seat, it is a sign pulse recorder, eye tracking device, voice control collector, touch screen control system, such as functional equipment, to ensure intelligent driving and safety.

So, from the point of view of the concept map, le vision of the idea of making cars and Ali similar, not the car, but by working with the car manufacturers to implant their own data service model in the car, behind the car hardware and car screen, to create "content + Platform + terminal + application" of the whole industry chain business system, Meet the driver's future video and game entertainment needs.

How big is the rear seat touch screen?

However, even if the two hot spots of new energy vehicles and car networking are involved, the capital markets have shown little interest in the rumours of a "music-vision car". "With Baidu, Aribi, music as a cross-border car, a lack of technical support, there is no deep large data resources, only the current reserves of video data is difficult to make a difference in the car back seat touch screen. Said a securities analyst who declined to be named.

In fact, if you want to achieve video on demand on the back of the car, a tricky question is how to solve the flow and reduce the tariff. Before, many rear loaders and OBD products want to provide network connectivity independently, need to negotiate with the three major telecom operators a commercial cooperation of the large customer prices, in the guarantee of the activation of the card on the premise of the cost of about 1gb30 yuan, which makes the car networking for a long time, in the "car" aspects of speculation, but "networking" But silently.

As the first domestic test water tanker Network Enterprises, Shanghai Chuang Cheng Vehicle Network Technology Co., Ltd., is now trying to carry wireless WiFi on the bus, to attract users to use the way free of charge, but according to insiders, that is this seemingly simple business model, due to the fluency of WiFi is often limited by 3G signal , the user experience has not reached the ideal state. So the capital market question, if the driver does not have enough traffic and broadband to enjoy the video service, the so-called le-view cloud concept will not fall.

On top of that, there are many securities analysts on the sidelines of the new energy vehicle's music-vision cloud service. "Although the current state of the Government's policy support for new energy vehicles is very strong, but a solid sense of local protection, so that the electric vehicles of the car factories are not out of production." If Baic is in hand, the video service is most often seen in Beijing, and other cities are hard to expand. "A Securities analyst who studies video sites said to reporters.

And according to the automobile Enterprise and the Internet company cooperation regulation, the General brand host factory usually refuses the vehicle data sharing, therefore the OBD only then has the private agreement, prevents the third party to crack OBD interface to disclose more vehicle information. Even if Baic is open minded to co-operate with the company, it is willing to share data and will not agree to a similar partnership with other OEMs, making the video's data services available only in Baic's new energy vehicles.

"Le Vision is due to the company's business development needs to prepare for refinancing, in this case, even if the interest is willing to work with the car company to build cars, but currently it can provide video-related technology and services, it is difficult to invest too much money." The analyst said.

At present, the Lok Optic network is due to the non-public issues of shares, is suspended. The securities analysts said to reporters, "in this sensitive period, any of the views of the music network will affect the future share price trend, Lok Vision car may have, but at present it is determined that this round of music and car-building projects have nothing to do."