The mystery and curiosity of the website operation

A few days ago saw a report said: "There is a world's most mysterious website opened." The site requires users to have a Twitter account, which allows users to log in. But not all users can enter a variety of themes and strange features of the room, the more fans, the number of people can enter the room, and some fan-level users will be brought to the restaurant group purchase station, some fans will enter more bizarre room, each room has its own unique theme and characteristics. If the fans are not enough, some rooms will never go in, if a user's few fans, even the opportunity to see No.

As a result, users begin to wonder what other rooms look like. What are the characteristics? Is the number of fans more rooms more characteristic? This has aroused the user's curiosity or the desire to peep. Users will certainly care about the rooms that only famous people like Lady Gaga can see. When there is a door in front of a person, is there an impulse to open it, to see what is inside?

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Such a site in the early operation is very original, by the number of Twitter fans, different characteristics of the room and other elements and products, creating enough mystery, fully mobilized the people's curiosity and peep desire. From the first step, it succeeded. First, the media is willing to report such a site, because it is unique enough to be the first site to do so. After the media report, other users are also very curious, willing to try to see exactly what kind of medicine gourd sell?

This is only the first step, if the next there is no way to undertake the method and skills, users will still be lost, a moment of cool, curiosity and impulse, will eventually pass, plain, simple, effective will be longer. The human nature of website operation, strategy and Combat "a book also need to emphasize a point: all the use of psychology to do the operation of the site and methods, some are not durable, some use more will backfire, and some to constantly watering, fertilization, eventually it is a long-term thing. And the highest level is the Platform class products, which contain a variety of products and applications, it becomes a neutral infrastructure, like today's Facebook. This is not necessary, and it does not need to be too much.

Do not know next, this site will have what kind of tricks to let people stay? This is also the anticipation and miss. (Text/Huang Liang)