The mystery of Chinese Yahoo: The first Test after LU took office

Absrtact: Alibaba Group plans to return "China Yahoo" to us Yahoo in May, possibly in the form of a share replacement. Alibaba Group is noncommittal. It seems that China Yahoo in 8 years after the fate of Alibaba to become the prospective CEO Lu after taking office the first exam. Newspaper reporter Lowey Beijing reported that China Yahoo in the cold for several years, suddenly because of a rumor related to Ali became a concern. It is reported that Alibaba Group plans to return "China Yahoo" to us Yahoo in May, in the form of stock exchange. Alibaba Group is noncommittal. It seems that China Yahoo in 8 years after the fate of Alibaba to become the prospective CEO Lu after taking office the first exam. Back to us Yahoo? March 18, the industry reported that Alibaba Group plans in May to return "China Yahoo" to the United States Yahoo, the way may be a share replacement. At the same time, the message quoted a former Chinese Yahoo employee said that the second half of this year, the Chinese Yahoo team in Beijing will relocate to Hangzhou, to do Alibaba public projects. "There was this news a few months ago and there was a job cut, and I didn't have any changes at the moment and I didn't hear anything," he said. "March 19, an internal employee of Yahoo, China, said in an interview with the Huaxia Times. The same day, "Huaxia Times" reporters on the changes in China Yahoo News to Alibaba group related personnel to prove that there is no official response to the news, but said, "China Yahoo is our wholly owned subsidiary." "As we all know, the relationship between Yahoo China and Alibaba Group was the August 2005 equity takeover." At that time, Alibaba Group and Yahoo reached a cooperation agreement, Yahoo to 1 billion of dollars in cash and then also said Yahoo China (now called Chinese Yahoo) assets, replacement Alibaba Group about 40% of common shares, Alibaba Group as a major shareholder, and has 35% of the voting rights. That is because of the cooperation at that time, Yahoo China became part of the Alibaba Group, and Alibaba Group sold 40% shares to Yahoo, so tangled agreement, at that time also caused a dispute who bought who. Since then there is money to support Ali in the field of electricity business, more and more powerful, become the current undisputed power of the boss, and the development of China's Yahoo, but the ups and downs, has not found a breakthrough. For years Yahoo has been the image of "portal search" in the eyes of the industry. Yahoo China entered the Ali department before, including search, mail, portals, instant messaging, a racket and other business. However, November 9, 2005, Ma Yun to also known as Yahoo China's business to a big face, will be Yahoo 7 years ago in China, the overall image of the portal site subversion, making it a new search site. "Alibaba's e-commerce development to a certain stage after a strong search system is needed, so Alibaba will be the search engine as a major development in the future." After 3 years, Yahoo search becomes the biggest brand that affects the lives of Chinese people. Ma Yun said at the time, Yahoo is search, search is yahoo. But since thenChina's Yahoo has been constantly changing. January 2006, MA closed Yahoo China and Alibaba's Taobao business coincide with a beat network; in January 2008, Alibaba Group announced again, in order to enhance the search within the group's position, Alibaba new three centers, there is "search one sister" Zhang Yifen, vice president of China's Yahoo search division, has been adjusting to the post China's Yahoo has changed from BU to operating and functional; in June 2008, MA announced that China's Yahoo and Word-of-mouth network will be integrated into Yahoo Word-of-mouth company, but August 2009, Word-of-mouth network and from China Yahoo Peel out into Taobao. Whether in the portal or in the search market, China's Yahoo has been marginalized, and for Ali Group's electric business, China Yahoo has also appeared to be less important, this from several major adjustments in Ali can be seen in several adjustments in the shadow of China Yahoo. Yahoo Ali Road different according to Alibaba and Yahoo September 2012 share repurchase scheme content, Ali Group has been continued to "Yahoo" brand operating "Yahoo China" 4 years of Operation Rights, Yahoo's investment in China will no longer be limited. Previously, the deal required Yahoo to invest in China through Yahoo China. However, the rumors that Alibaba may be ahead of May this year to Yahoo China Yahoo, and may be the replacement of shares in the "Chinese Yahoo" back to the United States Yahoo. The May 10 of each year in Ali Group was designated as "Ali Day", March 11 announced the appointment of Lu to take over as Alibaba Group New CEO of the official effective day is also May 10, so there is a market view that the fate of Yahoo China may be the prospective CEO Lu after the first exam. Electric business is the top priority of Ma Yun's heart, this is the starting point of all its decisions, while it is noteworthy that Ali in the search field has an independent business, such as focus on the search for commodities, this February, Alibaba's Aliyun also officially launched Aliyun search. "In the competitive environment of China's search market, Yahoo China is in a relatively difficult situation. For any enterprise, with the emergence of information jumbled, search services are essential. On the one hand is the user experience consideration, on the other hand is the traffic card position. This is also Ali group launched a Amoy, Aliyun search reasons. "For China Yahoo and Ali present new situation, Analysys International senior analyst Dongxu March 19," Huaxia Times "reporter interview said. Unlike Ali, however, the company is not the focus of Yahoo's business, although Ali's stake in the current Yahoo global performance contribution is not small. It is reported that Yahoo still owns about 20% of Alibaba's equity. Yahoo released its fiscal year 2012 as of December 31, 2012, the quarterly results showed revenue of 1.346 billion U.S. dollars, compared with the same period last year, 1.324 billion U.S. dollar growth of 2%, of which search business revenue of 482 million U.S. dollars, accounting for 36.4%. July 2012, Yahoo appointed former vice president of Google Beauty (in charge of this) Marissa (Marissa Mayer) is the new CEO. Marissa gives Yahoo a way out of the mobile arena, in the user's "everyday habits", including email, home page, web search and mobile devices. Jay Rossiter, Yahoo's platform director, Jay Rossitt that Yahoo will close a variety of products in April, including BlackBerry apps, Yahoo avatars and message boards. In the Chinese market, in addition to the current equity relationship between Yahoo and Ali, Yahoo also set up a global research and development Center in Beijing in late 2009, focusing on cloud computing, mobile applications and platforms. However, Yahoo's business in China has been largely pinned on Alibaba. With Ali and Yahoo's Drift away, Yahoo in China to continue to the Nuggets have to do their own pro.