The mystery of the micro-data: how he washed up on the Weibo celebrity sixth place overnight

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Two days ago, friends Guillan Sina Weibo suddenly rushed to Sina Weibo celebrity influence ranking six, to know that his fans are only more than 10,000, and ranked in front of the tens of millions of fans above, which suddenly caused another friend Chrysanthemum le Gao Chaohui puzzled, micro-blog promised him to this matter resolution, Today is a simple analysis of my personal understanding.

This will be from the Sina Weibo online shortly to start the micro-data function, before we judge a micro-Bo quality is only simple from the number of fans to be judged, there is no official standard, but also make zombie powder and fake turn rampant, to want to engage in micro-BO marketing enterprises to bring a lot of inconvenience, so Sina micro-BO micro-data function has emerged, This is the only official way to judge the quality of Weibo, and it is necessary for Weibo marketers to get to know him well.

View your own micro data can be directly point square micro data (data.weibo.com), the image above is my May 23 micro data, from the figure can see that he is a comprehensive indicator, the main parameters include the number of original blog, forward number of posts, comments and letters number of posts, the number of posts forwarded, the number of comments; Add the number of fans, the number of new concerns, this data is changing daily, usually 12 o'clock noon the day before the data, from the parameters can be seen that he can objectively reflect the quality of a microblog, including the quality of fans, interactive rate and spread coverage. With this number, Sina on the basis of this number to establish the wind and cloud influence rankings, can be directly in the micro-blog square, see the list is based on the user's daily micro-index ranking, the following popularity list is simply based on the number of fans ranked, so you will see the impact of celebrities Force list is not Chen Yao but small s, simple judgment is small s compared to Chen Yao in Sina Weibo interaction more frequent, fans more active.

Based on the fundamentals of micro-data, it will be clear why Guillan a day to the sixth place and the next day, look at what the C built those days have done, the most important thing is that he made a micro-blog activities to get more than 100,000 of the forwarding, while his own comments and letters interaction number must be very large, We have no way of determining how much the number of relays and the micro-indices the fans are standing in, but from this point of view their share is not very large. Look at the charts today and you'll find another similar user @ Millet Father Liang rushed to the Nineth place, his fans only 20,000, only 7 Weibo, but look at his 23rd sent a micro-blog to get 160,000 of the forwarding.

To sum up, you are not able to determine why @ Shire can surpass Chen Yao and other entertainment stars have been kept in the top three influence list, Ho Jiong fans 16.79 million, Shire fans 2.85 million, but Shire every day to send micro-bo number in 30-40, and each is very much to receive 200-300 forwarding, Some forwarding can pass thousand, his day's total forwarding at least million, plus Shire comments and letters interaction is also a lot, so influence will always be so high.

The micro-data and influence list is a very important official reference for Weibo marketers, and it's a good judge of the quality of a Weibo account, and every employee we interact with in Amber asks to be fully acquainted with him and can judge his influence by looking at a microblog.