The National Mall in the same action Wangfujing department store "Crazy" playing electric dealer

After a year of preparation, Wangfujing (600859, shares bar) online mall operation on January 12. It is understood that this is the 5th year of the official trial of Wangfujing department store business.

After landing in Wangfujing Mall (wangfujing.com) found that, including beauty makeup, men and women apparel, shoe bags, jewelry accessories, outdoor sports, home life, etc. have been introduced synchronously. At present, Wangfujing Online mall from the front of the display, to the main self-management mode.

Merchandise, Wangfujing Online mall to brand-oriented, in addition to Sui, Bai Cao Set, ELLE, Maniform, according to the text, Esprit, Chow Tai Fook, Thenorthface and other offline high-end entity brands, but also covers some of the network best-selling brands. However, the price of similar products than the cat is higher, some brands participate in the month full discount discounts, the rest are not clearly discounted information.

On the payment function, Wangfujing Online Mall provides payment for Third-party platforms such as Alipay, Tenpay and UnionPay. It is noteworthy that Wangfujing online mall although support http://www.aliyun.com/zixun/aggregation/31056.html "> goods to pay, but a single order financial more than 2000 yuan is not supported on delivery, and only for Beijing, Shanghai , Tianjin, Chongqing, Zhejiang and other major provinces and cities.

At present, Wangfujing has launched a single order full of 399 yuan free shipping policy, and in the same period with micro-blog, micro-credit and other social tools and users to obtain communication, distribution concessions.

In addition, Wangfujing Online Mall also strive to line business and offline entity shop through, in the site will be 21 cities nationwide 29 department stores jointly promoted.

Previously, the media has pointed out that Wangfujing group has spent billions of dollars into the electricity business, the preparation of a year's time, the starting point on the team has reached hundreds of people, in addition, Wangfujing Online mall has also been in the microblog recruitment buy hands, technology, after-sales personnel.

It is understood that Wangfujing online mall in 2012 has repeatedly claimed to be online, but eventually did not have the fruit. At the end of the year to enable the new domain name www.wangfujing.com, and to determine the self-mining, offline goods online self-employed and associated three business models, and finally announced the successful completion of the beta. According to the Wangfujing electric dealer related personage discloses, its official mall will be on the line before 2013 Lunar New Year's Day Test.

However, the reporter noted that the original Wangfujing line on the two online shopping mall, Guangzhou wangfujing department store and Changsha Wangfujing department store is still in the operating stage. In this connection, there have been relevant personage pointed out, Wangfujing Online mall was formally established, the above three old version of the mall will gradually exit.

Wangfujing department store began to explore online business as early as 2007. At the beginning of the development, the online business was supplemented by the extension of the service and the retail channels of Beijing Double Ann Shopping Center, Guangzhou wangfujing and Changsha Wangfujing as the pilot. At the beginning of 2012, the group formally formed an independent operation team to invest 100 million power suppliers.

Wangfujing department store said, Wangfujing Online mall on the line, not from the offline shop to the line of the online shop simply transfer, its hope in the next 5 years actively explore the line under the combination of retail and marketing model. Wangfujing Department store group information director Liu Changxin has said that the next 5 years, Wangfujing department stores expect in the E-commerce part of the revenue to achieve an average annual growth rate of 70%.

In it construction, Wangfujing department stores mainly with SAP and IBM cooperation. In warehousing, Wangfujing Online mall has built 10,000 square meters of information warehousing system.

It is understood that Wangfujing Online mall currently involved in the main categories include women's wear, men's, beauty makeup, clothing, shoes and bags, jewelry accessories, and so on, about 100 more than the initial online brand, prices are higher than the Cat Mall, and basically no discount. Reporter Curoliu