The nature of the Internet recruiting market is actually electricity, but the hooks

Absrtact: After the Spring Festival, all the fairies return to the place, insects season, thunder rolling, everything germination. It's time for Internet workers to switch jobs, to splurge on year-end bonuses and to bid farewell to stingy bosses, and job seekers are starting to look for another new world. For Internet vertical Recruiting line

After the Spring Festival, all the fairies return to the place, insects season, thunder rolling, all things germination. It's time for Internet workers to switch jobs, to splurge on year-end bonuses and to bid farewell to stingy bosses, and job seekers are starting to look for another new world. This is the biggest wave of the year for companies in the Internet's vertical recruiting industry.

"Recruitment Day" is the double 11 online recruitment industry's re-engraved

As a result, March has also become the industry in the new function of the company to do focused promotion of hot time. This week, the pull hook launched their "people-hopping month" campaign, claim to produce "100,000 offer", in the Zhongguancun subway station, subway line Line 10 car can see pull hook ads; Botong Tong Online "Where to go" Spring rob people War, covering O2O, internet finance, online education, online tourism multiple Tuyere Special Where the "Your Life henceforth Duang~duang" slogan, launched the "Talent Acceleration Program" to help job seekers.

This way I think of the operation of the electricity quotient, Internet recruitment Festival Let me think of the year's double 11 shopping carnival, this Ali operator created a holiday to help Alibaba sit on the top of the first electric business, successfully completed the Chinese netizens online shopping habits of education. Before the double 11, online shopping for many people is still very vague things.

The current situation of Internet vertical recruitment is similar to that of the same time, at present, entrepreneurs talk about the most problems, or "we are generally accustomed to through headhunters, friends to find work, not the recruitment site." "Therefore, the ready-made" holiday marketing "case becomes the recruiting industry textbooks, on the one hand, to complete the user education, to move the recruitment online, on the one hand, the Internet vertical recruitment can spread the influence of the industry outside. Last December Lahan launched an "internet recruitment week", when 1500 new internet companies were added and more than 50,000 new users were added. Botong to launch the "recruitment section", won the response of more than 3,000 start-up companies.

The essence of Internet recruiting is the electricity quotient

Continue to compare the electric business industry and the current Internet vertical recruitment, will find their play is surprisingly similar. In the eyes of Madelung CEO,

The core logic of recruiting is trading and service.

He believes that "recruitment is the information screening of people and enterprises, is a process of choice." "For the platform to do is to ensure the integrity of the information, the establishment of a transaction between the credibility of the system, the establishment of a reasonable game rules." The current online recruitment practitioners are trying to solve the traditional recruitment site, recruitment model with the drawbacks of information jumbled, lack of authenticity, job seekers in the weak and so on.

Taobao, Amazon, the beginning of the rise of electricity, the solution is the previous network transactions, the traditional commercial system of fakes, profiteering and other issues. Taobao and Amazon, the electric-business platforms that take on such a number of functions,

information: Ask the Merchant to carry on the real and effective introduction to the commodity, eliminate the fake goods and the profiteering caused by asymmetric information. Trading: The establishment of Alipay such a third-party security mechanism to protect both sides of the transaction. Additional services: Intelligent search for consumers, one-click Purchase, logistics tracking, the user portrait of the merchant, keyword marketing and other means.

Emerging Internet job-seeking tools are also perfecting these functions.

On the information, currently on the market, the recruitment of start-up companies are doing a multi-enterprise information base to protect the site on the company post, job seekers to deliver the authenticity of the resume. Lahan this year introduced in the company's introduction to the former job seeker, former staff comment on the mechanism of the establishment of artificial + system mechanisms to eliminate false positions; Zhou Botong's "discovery" channel to the video of the way to introduce the platform of the start-up companies, using the forum post recruitment mechanism to encourage HR to answer questions about the enterprise; which work is " The recruitment period is valid for one months "such logic shelf post expired.

During the course of the transaction, the most common problem in the recruitment process is that the job seeker is unaware of the progress of the recruitment process and is in a passive position. Lahan, the music job micro-headhunters have set up a progress recruitment progress mechanism, job seekers can know whether they are waiting for an interview or rejected.

In addition to the basic recruitment, job search, recruitment companies are also doing additional services. Lahan's 3W coffee is shared almost every week, products have "pull hook plus" such a recommendation, jobdeer in order to give programmers to do career planning out of a "programmer job-hopping", where to work to introduce talent acceleration program to help have a certain working experience, quality excellent talent; Companies also have more or less large data screening, personnel recommendations and other services.

But the Internet recruitment market does not have the next "Alibaba"

Early Internet development and capital process gave MA to do Taobao first, then the space cat. But today, no company can have Ali's conditions. The new model in the industry was rapidly born and quickly ripened by capital. We can see that in addition to Lahan, Botong, there are programmers dedicated 100Offer, hard to do hardware network, do back-end SaaS, such as the Golden Pomelo. Recently, the survey network received 20 million pre a financing, the auction 100Offer won 20 million a round of investment.

The same is true for the entire online recruiting industry. Blue collar, part-time recruitment market is becoming hot, one meter part-time won millions of Yuan Angel investment, part-time cat won tens of millions of yuan a round of investment, 36 Krypton reported the deer also get financing. The vertical field parallel to the Internet is stirring, and the career dream of financial vertical recruitment from education and training has also revealed to 36 Krypton that the largest campaign will be launched in March.

In this way, the industry is actually no time and space to allow a company to grow into "Alibaba", "platform vertical qi" situation and today's Indian electric business is very similar to the development of capital to promote the industry, eat the share of vested interests, the impact of the industry to expand to a deeper extent. At the same time, the whole industry quickly iterative, various modes of validation, rapid ripening.

Back to the March topic, there is no doubt that after the waves, the Internet-style recruitment model will be more well-known, affecting the financial, real estate, and even the rapid sales and other areas of recruitment; Companies that have failed to catch up with the wave may need to think about a new way out.