The necessity of establishing network marketing team for Enterprises

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The enterprise uses the network promotion way to advertise the product or the service, to expand the brand influence and the user base approach, has been a topic to avoid hiding, if until now has not implemented or started to consider the implementation of network marketing enterprises, although still alive, in fact, has died.

Most business owners in considering the implementation of network promotion, first of all will think of a problem: Before the company has no such talent, then I am a small scale to recruit network marketing professionals, or first try to outsource it to some professional team? Because both approaches have their own advantages and risks: Outsourcing can deliver clear deliverables at manageable cost , but the cost is high, and need the contract party itself to have a certain marketing strategy thinking, understand some network marketing methods, otherwise in the negotiation conditions and objectives, it is easy to be fooled, and their own recruitment, can be at any time to communicate and revise, conducive to the smooth implementation of marketing strategy, human costs are basically controllable, but if the recruitment of waste materials , there will be waste of time.

So this problem should be considered from a higher point of view, the result will be very clear: marketing is throughout the enterprise life cycle, as the enterprise will continue to supply products or services, is one of the links in the operation of the enterprise. Many companies have previously not very systematic and clear marketing awareness, but almost will do some product or service promotional work, this is the embryonic form of marketing, but now we will be more clear to the difference between sales and marketing. So since marketing is an activity that accompanies the entire lifecycle of the enterprise, then the resources associated with it must be strategically and in a long-term perspective. In other words, the enterprise should form its own network marketing department, of course, at the beginning of this department can be very few people.

We can look at this problem another way: if you have a little marketing sense, you will understand the real meaning of "shopping malls like Battlefield", the conventional understanding of this sentence to explain what the war is brutal and so on, this is wrong. The biggest difference between the mall and the battlefield lies in the fact that the cost of the war is controlled by the Lord, and the wars are often turned into the will of the last. So "shopping malls such as Battlefield" is to tell us, we can be the strategic thinking and tactical skills in the war, flexible application to the business, rather than call everyone to take out all the money to gamble, to cantilever the end of the thorn stocks.

So in this sentence I deduced a small analogy: the battlefield in the commercial war, is the market share, the user is the position we want to occupy, just like those hills in the war. Outsourcing marketing is equivalent to using mercenaries in the campaign, and building a marketing team is equivalent to sending your own troops. Such a metaphor, I think you will suddenly be enlightened: The mercenary is tactical level, using controllable input to achieve a clear target, but it is definitely not the key to the victory of the entire campaign, only the direct forces, can continue to advance until the ultimate achievement of our strategic objectives.

Well, thinking back, our conclusion is: "Enterprises should set up their own network marketing team." This article is from the home of http://www.baiduhome.net/a/wangluoyouxi/20110904/81057.html Games, reproduced Please specify, thank you!