The needs of business users for user marketing and management become more and more urgent

The development of mobile internet and the change of user behavior have made the demand of merchants for user marketing and management more and more urgent. Since the central bank announced the first batch of 27 companies that obtained the third-party payment license in May 2011, Years, the number of third-party payment agencies has more than 250. According to the "China Payment and Settlement Industry Operation Report (2014)" released by China Payment and Liquidation Association on May 28, as of the end of last year, the size of the third-party payment market in China reached 16 trillion yuan. According to iResearch and Analysys think tank's historical data show that the fourth quarter of 2010 this figure is only 1.1 trillion yuan.

After ten years of development, China's third-party payment industry has reached an important stage of industrial upgrading. Payments will no longer only assume the original single payment function, but with the financial management, financial services, marketing management and other types of scenarios superimposed, so that the payment can be extended to enable enterprises to accelerate the development. Faced with the explosive growth of the mobile payment market, many third-party payment agencies have played difference cards in an attempt to gain a foothold in the market where the pattern has not yet stabilized.

Taking Lok Fu payment as an example, since its establishment in 2011, Lok Fu has paid its due contribution to the continuous development of the enterprise through continuous innovation and practice, adhering to the concept of "Le Financial, Life Rich" Finance, promotion of Internet finance innovation and structural transformation of economic development. And has introduced POS receipt, mobile phone swipe and other mainstream products, is committed to opening up people, enterprises apart, to build benefits and the people, enterprises set payment, marketing, financial management, financing as one integrated financial services industry chain.

It is understood that Mr. Wang is the head of a supermarket in Shanghai, before the installation of Lok Fu machine POS, customers spending in the store after the lack of cash brought eventually led to abandon the goods or reduce the number of purchases. And often in the receipt of payment to see many customers from the shelves will be satisfied with the goods into the shopping cart, you can see the cashier waiting for payment in the long queue, the shopping cart aside, empty-handed walk out of the store. In today's fast-paced society, most customers can not stand the long wait. After installing Lok Fu POS machines have nine conveniences, 1, convenience: credit card spending = to provide customers with convenience; 2, open: let your business directly to the domestic bank card 1 billion holders and 1.5 billion international card Holders; 3, security: no need to save a lot of cash in your shop, 4, saving time and effort: do not have to worry about invalid checks, do not have to carry large amounts of cash to the bank; 5, accuracy: to avoid advanced operation that 7, the timeliness: sales records and customer receipts automatically print; 8, the appearance of: to enhance the image of the store, improve the grade of the store; 9, consumer incentives: to encourage cash shortages but also want to shop for customers to spend; , Continuity: Card spending will certainly become the trend of future market development, no pos machine will be eliminated by the market. Lok Fu relevant person in charge said.

In the field of personal application, Lok Fu introduced "i brush" mobile phone swipe card, "This small box is very easy to use and can be used as a POS machine when plugged in." Mr. Chen, a foreign employee, told the author that in May, he Bought a "i brush" phone swipe card, often at home for some payment, recharge and transfer. I see, Mr. Chen's cell phone swipe is very small, with a matchbox about the same, plug in the phone's headset hole. Mr. Chen said that before using the "i brush" phone swipe card, the user to download the client in the ios and Android application store, install the application, complete the system prompts for information registration. Consumption, the bank card swipe on the swipe card, you can make the phone turned mobile POS machine. In fact, i brush not only supports personal consumption and credit card repayments and all kinds of daily living payment operations, but also the best merchants receive the best assistant, to achieve credit card collection, transaction inquiry, terminal management and a series of functions.

Some experts believe that the future development of third-party payment industry must be based on the premise of providing more services to customers, not just a simple payment platform. With its good reputation, Lok Fu paid products are gradually expanding in the field of third-party payment markets, providing businesses with more user resources, marketing and promotion services and more convenience in personal consumption, thus effectively enhancing the public, Enterprise "happiness index" is a trend of the development of the industry.