The negative impact of the Olympic Games on IT industry

It seems a bit unpleasant to talk about the subject at this time. However, everything has its positive and negative sides, rational view of the good. The Olympic Games to China's 2008 is a focus event, can say 360 lines, row is more or less affected.

1, seize the focus of consumption. During the Olympic Games, people's consumption hotspots in the live, gold, athletes, beer and other things, according to my contacts with some it vendors, they are in August sales expectations are adjusted very low, especially DIY industry. In previous years, August coincided with the "summer promotion", although the results must be the highest point of the year, but not the off-season.

But I think this kind of consumer demand still exists, August attention to the Olympic Games, may not be able to buy products, but starting in September, this demand should be superimposed to the original September share.

2, vertical It media advertising stopped. Affected by the above reasons, some manufacturers directly in August stopped advertising, in their view, the period of delivery and the rate of return are lower.

Of course, for some machine (such as Lenovo), digital (such as cannon), operators (such as China Mobile) and other industries, the August quota should be reached a peak state, especially the Olympic sponsors.

3, under the strict impact of security, logistics there are some problems. Cosmetics (liquids), electronic products are greatly affected. As far as I know, at present many express companies have not received such as notebooks, LCD, motherboard, graphics and other products business.

These days just went to Yangjiang, the local famous prop brand "18 son" is often a lot of tourists to buy this object, but now the business also began to deserted. Two days ago in Chengdu Shuangliu Airport, I also have two http://www.aliyun.com/zixun/aggregation/39386.html ">zippo was intercepted, for such items, the airport promised to deposit, but only 1 months, such as the expiration of the collar, is processed directly.

4,IDC industry business stalled. Similar cases have occurred during important national events, although practitioners have been accustomed to being surprised, but more or less grumbling. During the Olympic Games, IDC's only job is to assist relevant departments to "unplug the network cable".

These are some of the negative effects I've noticed. The Olympics is a big event, especially for the first time, and it's a great test for China, but in some ways, especially in detail, we can do better. Can not cut the knife, you can think of more scientific methods.