The net advertisement noun that the novice stationmaster must know

Source: Internet
Author: User

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A: What is CPL advertising?

A common advertising pattern that is paid after a successful registration through a specific link.

B: What is the CPC advertisement?

Cost per click. Charge according to the number of times the ad was clicked. such as keyword advertising generally adopt this pricing model.

C: What is CPM advertising?

Cost per thousand impressions. The cost of each display 1000 times (impressions).

D: What is CPS advertising?

That is, the way to charge per order/per transaction. The site owner will receive a commission for each successful transaction.

E: What is PPC advertising?

A network ad pricing model that pays for the number of users who click on the ads or email messages.

F: What is the PPL ad?

A pricing model based on the cost of a guided fee that is generated each time through online advertising.

G: What is PPS advertisement?

A pricing model that pays for the amount of direct sales generated by online advertising.

Natural flow.

For example, we go to Sina every day, we also know Sina's Web site, we are the natural flow of Sina, natural flow can be understood as a repeat, this is required the site is a very strong readability.

The flow of three methods basically reflects a person on the network development of the three-step, for example, last year we all in their own traffic, this year we are buying traffic, which is why some people have proposed a day income of hundreds of thousands of or even tens of thousands of, is because of the bidding flow, you want how much traffic flow, But few friends come to the natural flow of this step, we still need to continue to work hard.

Flow three realm, basically also embodies the network development three kinds of realm:

The CEO of a large web site is divided into three stages: the network advertising stage, product advertising phase, the normal station stage, in the front I said the success of the network can be replicated, that is, the network advertising stage and product advertising stage.

Several forms of traffic trading:

1, window flow,

is to close my website to play to your stand up, this is in my station to put a window code on it. This kind of flow is not valuable, general 1000IP price at 3-7 Yuan. Statistical flow of the method I do not say more, is to look at the statistical Code of traffic sources, look at the past from my web site how many, and then according to this statistical flow. This kind of flow general effect is not very good, do this kind of flow, if want the effect is better, generally are to pop-up window is minimized, 6 seconds to maximize, this appearance can ensure that your station can be displayed on the user's screen.

2, click on the AD,

For example, your station is to sell an aboveboard computer, then put on my station an advertising picture or advertising text, above is the introduction of Aboveboard computer, then go to your station traffic are want to buy a computer or interested in your computer, the highest quality of IP traffic, to 100 people may be 10 people can deal, But the price is also the highest, generally each IP should be 2-5 cents, but if it is a personal small station, generally are not based on IP to calculate the cost, are directly said monthly price is how much. In general, just open the station will actively find PR value higher than the station initiative to do the ads, even if it is hundreds of yuan to do a week, is because he can give his ranking to bring advantages. Bidding ads belong to this kind of traffic.

3, random flow,

For example, I put a picture on my station, which says "Click here to get beautiful nude photos", and then everyone took the initiative to point, into your station, and your station is selling computers, of course, may be someone will become your customers. This type of traffic in the sales flow of the market is most common, generally 1 cents per IP price. Most traffic federation, text chain is this kind of traffic.

4, Brush IP flow,

This flow can not give you a real user, is in my website to put a code, when someone visits my station, your station counter also changes, actually did not give you to take users, this flow is very cheap, the general price is 10,000 IP 3-4 yuan, This flow is mainly used to brush Alexa rankings or to improve their own counters, and then used to cheat advertisers, to sell monthly ads.

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