The net buys the luxury goods counterfeit rate to be up to 85% to cause the trouble?

China electric Business Enterprise "soar" wonderful story, always with "fake rampant" of the suspicion accompanied. But one ironic fact is that more than 3/4 of luxury brands in China think the impact of "Shanzhai" on their brands is not as big as they thought, the research from the Wealth Quality Institute found. At the same time, consumers are most concerned about the Internet to buy luxury goods "product authenticity", but everyone's online shopping enthusiasm is soaring.

So, this week, the cloud image from the online shopping boom surface stripped one or two-storey floating ornaments, to explore the net purchase of luxury goods and the unknown source of forgery and driving force.

How

Luxury a goods How to enter the online shopping platform?

Path One: B 2C website to introduce third party luxury goods sellers.

Consumers in the B 2C site every single, it is in the background at the same time to partners under a single, picture layout, delivery, freight, after-sales service and so on are third-party sellers are responsible. To tell the truth, this B 2C site is only a flow of empty shell, the third-party sellers of the authenticity of the source of lack of control.

Path two: B 2C website self-built luxury buying team, its own source of supply mainly from the overseas Austrian and some U.S. procurement + domestic traders. The vast majority of the luxury goods obtained by this model are not officially authorized (commonly known as "parallel imports") and are not protected by law.

Path three: B 2C small web site through the "Ant move" type, from overseas students, outbound tourists, domestic luxury stores and other channels in the "sweep goods." This mode of purchase can easily lead to high imitation a goods doped among them. According to luxury agents confirmed that the current foreign luxury goods are more than domestic merchandise flow, and part of the outflow of fakes is the luxury brand stores.

Conclusion: Luxury goods sold on the B 2 C website, 8 5 are fakes, according to senior figures in the luxury industry.

WHERE

Where do luxury sites go all these years?

Closed Bird:

Jiapin Network was established in September 2009, has taken four rounds of financing.

VIP Prestige Network was established in August 2011, has won the soft silver race rich million dollar investment

The network was founded in 2006, has been hailed as one of the top ten luxury websites in China

Transition Bird:

Only products will be transformed to do special selling, flash purchase;

Temple net turn to do second-hand luxury sale;

Show network, excellent public network, Shang nets and so on, set to become a designer brand, the main popular fashion consumption.

Conclusion: Luxury goods electric dealer ≠ luxury + electricity quotient, use the popular electric trader's trader's route to manage the luxury goods, it is easy to enter a dead end.

Data collation: Xiaoxin intern Yang Entie Liaoxiaowen Li Siyi

Data Source: Institute of Wealth Quality Statistics Report, China International e-Commerce Research Center, Public Information