The net Dragon again because sells its business, obtains the outside attention the eye

NET Dragon since 2011 wireless business revenue Situation (unit: million)

The net Dragon again because sells its business, obtains the outside attention the eye. 2003, Sohu to 20.5 million U.S. dollars price, from the net Dragon hands to buy the game site 17173; Ten years later, Baidu is ready to 1.9 billion U.S. dollars in price, from the net Dragon hand to buy mobile applications download Channel Business--91 Wireless.

As the most important business, the construction of Baidu Mobile can be decomposed into three aspects: first, mobile search, the second is the application of distribution, the third is the ecosystem. In this system, mobile search Baidu is best at, the ecosystem can only slowly build, need and can be "money for Time" way to make up, it is the application distribution.

91 Wireless is not the only candidate, Baidu has also continued to contact other companies. But relatively, the other way may be betting the future, 91 wireless can bring Baidu real now.

The deal is obviously good for Baidu, or Baidu's share price will not even rise seven days, from 89 U.S. dollars again across the threshold of 100 dollars. However, the deal also raises questions, such as whether the pricing is appropriate and how it will be integrated. Baidu's subjective idea is unknown, but at least some objective figures are available for reference.

Number: Baidu

In the first quarter of this year, Baidu's cash and cash equivalents for the quarter were 8.7 billion yuan, with Baidu expecting a total revenue of 73.7 to 7.55 billion in the second quarter. According to the current exchange rate calculation, Baidu acquisition of 91 wireless price of about 11.6 billion yuan, which paid the net dragon part of more than 6 billion yuan.

This figure shows how determined Baidu's acquisition is, I am afraid that Baidu will not be in the near future 1 billion dollar level of the acquisition action. And in the press release, Baidu even deliberately mentioned the last minute of the deal, and other buyers did not give up the bid, "the parties are very competitive."

Before the acquisition of 91 Wireless, Baidu in the wireless application distribution, has been emphasizing the concept of "long tail", that the existing application store distribution model has a rigid pattern, new applications are not easy to find problems. This is on the one hand is the continuation of Baidu search concept, on the other hand, and Baidu in the application channel competitiveness of weak related.

Data from the Baidu show that as of April this year, Baidu Mobile search Day active users more than 100 million, Baidu app (Baidu mobile search Specific application) monthly active users have also been billion, the daily active users more than 20 million. and Baidu mobile phone assistant app Distribution, said to have been three consecutive quarterly gains of more than 50%.

One familiar with Baidu's industry executives to Sina Technology, said the mobile Internet competition than before more intense, products, channels, brands, operations can not relax all aspects, obviously Baidu also has a deep understanding of this.

In recent years, Baidu has many acquisitions in the mobile field, for example, in 2011, Baidu had a 12 million-dollar price, the Magic Chart Wizard team income, a period of time before the team's products Baidu Magic has set off a boom; at the beginning of this year, Baidu also successively funded the Zhuo Master, Dim sum (Master of Excellence) and other teams.

Number: 91 Wireless

91 Wireless data, more than 1.9 billion dollars in the pricing. Although 91 wireless began preparing for the IPO on the HKEx last year, its performance has not been fully disclosed. However, there are some comparable figures. For example, the Net Dragon reported that in 2012 its wireless business revenue of 280 million yuan.

91 Wireless also disclosed at the beginning of the year, the income of the developer was more than 100 million yuan, the platform and developers of the proportion between the 3:7~4:6, in addition to one months of advertising revenue also has millions of yuan.

Recent data show that 91 wireless business 191 assistants, the total number of users has more than 150 million, daily download more than 25 million times, last year through 91 wireless download applications more than 10 billion times. In contrast, this April 360 revealed the number of 360 mobile phone assistants Total user volume of more than 200 million, the cumulative number of downloads more than 7 billion.

For two opponents in the market, there is a claim that 360 mobile phone assistants, but there are insiders on Sina Technology, 360 mobile phone assistants and 91 assistants of the magnitude should be quite close to the situation. At least 91 wireless, Baidu in the mobile Internet story can be more beautiful, but also to avoid a considerable worry.

This also means that there will be no more than 91 wireless in the story of the Net Dragon. Baidu bought 91 Wireless news this morning, the net Dragon shares fell, a decline of more than 20%. At the beginning of 2012, the Net Dragon's share price from the 4.5 Hong Kong dollar along the way, the highest ever more than 24 Hong Kong dollars, according to the current price calculation, net Dragon market value of about 8 billion yuan.

Before Baidu shot, 91 wireless has also introduced other strategic investors. At the beginning of the year, Li, Wei and other investment shares 91 wireless, then the valuation of about 2.2 billion yuan, only Baidu gave a valuation of one-fifth. In earlier 2012, the net Dragon had estimated that the 91 wireless value could reach HK $1 billion.

91 Wireless since 2012 main data:

As of March 2013:91 Wireless distribution platform for two major applications cumulative total download volume exceeded 10 billion.

As of December 2012:91 Wireless's Android Market and 91 helper developers reached 93,000.

As of September 2012:91 of the total number of assistants to 127 million users, the Android Market cumulative number of users over 48 million. The two platforms have a total of 700,000 applications, the cumulative download volume of more than 9.5 billion times. Mobile open Platform for a total of more than 300 online tours, the total number of registered users over 9 million.

As of June 2012:91 Mobile Phone Assistant total number of users over 100 million, Android Market total users more than 32 million. The cumulative total download amount of the two application distribution platform resources is 6.8 billion times.

As of March 2012:91 Mobile Phone Assistant total number of users over 75 million; Android Market total users more than 21 million. Two applications distribution platform resources Cumulative total download amount to exceed 5 billion times.