The net of traditional enterprises: the feasibility analysis of all-content marketing

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After entering a traditional enterprise responsible for network operations, the author immediately faced many problems, such as the cliché of the auction page, as well as the rental of other servers on the host space, and a variety of Web sites do not meet the requirements of SEO.

However, these can be improved gradually through continuous revision, but at the same time there is another problem which is a headache, that is, understaffed. How to combine bidding, SEO, content marketing, temporary customer service, network management ... Faced with this kind of problem, the author is really a little mouse pull turtle.

But this is typical of the traditional enterprise contact network--verbally pay attention to the network, however, whenever the author presented the website Analysis report, the result is often unexpected, this and network company formal and professional team-type operation has a very different substantive difference.

Of course, in the problem is constantly appearing at the same time, in fact, is also a kind of their own ability to exercise, because experience is often in the solution after the difficulties obtained, if the author has been working in a professional team-type work environment, it is not personally aware of the traditional enterprise to the site operation of the extent of the

For example, the author in order to meet the leadership of the company in a certain period of time to reach the top of the keyword requirements, and put forward to achieve a certain number of daily, quality articles and outside the chain, in accordance with the more focused on the site operation of enterprises, it is necessary to increase the number of staff responsible Company leadership requirements of all staff to achieve full content marketing, for the author to mention the source.

The consequence of this is that the author on the basis of the original work, but also increased the requirements of the manuscript. After all, how to insert the key words into the article, how to avoid because of the content of the article is too high and difficult to be indexed by search engines, and how to achieve the collection of colleagues and so on, so that the author headache unceasingly!

But one of the things that makes the author more concerned is, perhaps on the first day, the first week everyone's enthusiasm is relatively high, then the provision of manuscripts and articles of the similarity is not too high, but soliciting contributions to write SEO article is a very boring thing, and we have other work to do, so it is very easy to appear due to busy without a deadline , then how to push the draft, it will become the author to consider one of the issues. People are always inert, and there are not many people who can stick to one thing. After all, I have the experience of managing an editorial team, and it is easy to know that even professionals are prone to psychological resistance because of dull and tedious work, not to mention the assistance of colleagues in other departments.

Do you attach importance to the operation of the website?

Although many traditional enterprises have recognized the importance of E-commerce, but also understand that the network can bring economic benefits for themselves, but they do not understand that online marketing is not as cheap as the outside rumors. The author thinks, with more and more enterprise net, the cost of network marketing will increase gradually! The old way of being considered cheap and efficient online marketing will become increasingly expensive.

Despite the obvious increase in costs, however, comprehensive marketing methods, network marketing is still the most cost-effective marketing. But this kind of marketing means also has the time factor, namely, the earlier familiar with the network marketing, the enterprise's growth and development will be more advantageous, and the more late contact words, then the operating costs will be significantly improved!

So for the company that really attaches importance to the operation of the website, the author suggests that we should establish an effective and effective network marketing operation team as soon as possible, with their continuous development of the industry, will be more efficient, more cost-effective to help enterprises better operation.

Second, the feasibility analysis of full content marketing

Crisis crisis, must be a danger in the organic, although this and the leadership of the consultation after an unexpected situation-full content marketing, but also let the author understand the traditional enterprise network marketing attention to the degree of one possibility. Through these days of observation, I found that different colleagues on the assigned task has a very different working attitude.

In fact, the author of this full contribution can be in the specified time to provide sufficient contributions, has not been very interested, so I am now more interested to understand: who can be in this invisible examination to stick down? After all, contact with society for many years, always think 28 law is very useful.

We all know, do SEO insist very important, but whether we understand, in fact, regardless of any industry, adhere to is very important! Although we would say that choice is more important than persistence, when it comes to excluding the ingredients of luck, people who can stay in a business tend to be experts in the industry. After all, people and people in the IQ difference is not small, more is the emotional quotient difference.

So for this full content marketing can stick to it, or eventually become another result, the author is difficult to advance, can only observe silently, and consider solutions.

Third, Xiao's Daniel, lure the benefit

If you allow things to change in the wrong direction without amendment, the result must be 108,000 of the difference from the original idea. So how can we fix this error-prone situation? Only the reason of Xiao, lure the benefit!

Sometimes the carrot and stick policy is a good choice.

1, why should all staff marketing? Because there is competition to progress, if you do not try to promote themselves, then the results can be imagined.

2. What are the benefits of content marketing for yourself? This way you can familiarize yourself with how to use the network to promote yourself and how to use the network more efficiently to find customers.

3, content marketing is difficult? For sales people, they can face all kinds of failure every day, then just write these mental process, or their own success stories and people to share, can also through the text for customers to introduce products ... As long as the ability to edit the copy, it is necessary to more easily use the network to promote their products and services.

4. Use the power of example. Only when a certain part of the people through the content marketing to obtain orders, can cause enough attention and emulation, therefore, how to help the right talent to achieve the force of example, but also the focus of the full content marketing!

Thinking about the whole content marketing

Beginnings Style, we can analyze a person's character from an article, understand each other's temperament and ability, although the world article a big copy, but also need to know how to dig resources, this need to adhere to the strength. From the leadership of the Showdown writing task has not been a few days, there has been a waiver of the situation, of course, some people are not surprised by the author-they are very serious about this task.

This is a tidal wave of the process, time-consuming and longer, the author has always believed that in a week to adhere to more than half of the people will be able to adhere to the one months may have been less than 1/3, if the time to reach the author's request, I believe that the last few, but I would like to know the last person who insisted.

A pot of mellow wine, with a prominent sauce, elegant and delicate, full-bodied wine, long aftertaste, long lasting flavor of the air. Find a person who knows how to insist, can repeat simple things, perhaps is the author's most anticipated outcome.