The net of traditional industry: how far is electronic commerce and itself?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday afternoon, the author was fortunate enough to come to a conference center to listen to a micro-marketing promotion course, this is a business site hosted by the Conference, in fact, is a product promotion publicity. At the meeting, the host vowed to the people present mobile phone side of the future, in this, the author is very agree, after all, there are a variety of data shows that mobile phone social end app traffic growth has exceeded the PC end a lot.

However, I think the organizers here may have a suspicion of the concept of a substitution, after all, these comparative data should be comparable rather than cross contrast, that is, mobile phone-side social software and PC-side social software to do contrast, mobile phone search traffic and PC search traffic Compare, However, if the use of mobile phone-side social software and PC-side search traffic to do cross comparison, then it is a bit of a battle qin taste.

In fact, for those who are engaged in network marketing work, most should be aware of the rapid development of the mobile end, has grown far beyond the PC side, but at this meeting, the organizers provided a do not know where to get the data, said the mobile end of the search traffic has exceeded the number of PC terminals, But when the author of the site using Search engine query found that, including Baidu, the authority of the business is that they expect this year Baidu mobile end search traffic will exceed the PC end. This is the case, so that the author of the content of this meeting had doubts.

When the host talk, the author in the platform under the use of mobile phones to search the host site of various data, a set up nearly 8 years of network companies, the use of webmaster home SEO data analysis, is only the weight of 4,google PR value of 2. But according to each other's introduction, in 2008 they have to provide SEO optimization courses, so I can not help the author of the site's impression again, after all, in 8 years to make their own webmaster home weight of 4, the estimated daily flow of not more than 5000, ranked first keyword only 9, Two of them are keywords on their website, and the long tail of the site is not very rich.

When the author according to a traditional SEO thinking after analyzing this website platform, coincides with the host also said the opening remarks, and then formally entered the topic of the speech-how to micro-marketing.

In this speech, several speakers of the theme come and go is some of our already very familiar micro-blog, micro-credit marketing, but for many people present, they have a touch of fresh things, a sense of awakening.

In fact, the General Assembly to the end, has completely evolved into a marketing software sermon, the organizers have even been prepared for the party UnionPay card machine, after the meeting, the other party is not to conceal that their software + operations how good, indeed attracted a lot of boss on-site purchase.

Network marketing is not a lifeline

The author does not resent this kind of promotion, after all, before the consulting company has been working in a similar promotional activities. At that time, the company decided to set up a training meeting on car sales, so the way through the DM invitation to attract many 4S shop executives and bosses to attend lectures, when the speaker Dr. But there are a lot of new 4S shop owners immediately pay for this most of the author's 7+1 car training course.

To know that I did not have any car sales experience, only from the English translation and Google search for a variety of sales information for adaptation. It is such "three without" products, but can be sold at a price of thousands of yuan, really let the author feel incredible, have to sincerely admire the boss's sales ability. Only this kind of work experience so that the author of such training to generate immunity, no longer believe that the site to sell products for the purpose of the so-called sharing.

When are bosses more willing to spend money on promotion? In fact, is the performance of pressure, which often has become a relatively common phenomenon, many business owners will not be in the operation of the situation is still good to prepare for the company as soon as possible to set up an effective network marketing team, they are usually in the market into the inflection point, Even into a phase of the upcoming shuffle, only to begin to pay attention to this issue.

Because these business owners do not understand the characteristics of Internet marketing, but out of the market pressure, so the situation of desperately disorder is very easy to appear, they are eager to change, they need to find a hope, so it is easy to be in some cases easily persuaded.

But is internet marketing the lifeline of these traditional companies? The author believes that network marketing is only a comprehensive cost-effective and more advantageous marketing means, but it is not a life-saving straw, network marketing can not change the reality of the market downturn, although the network marketing done well, there will be a chance to make an enterprise to produce earth-shaking changes, But this requires a long time of precipitation and accumulation, not a simple software plus others on behalf of the operation can be simple to solve!

Second, beautiful imagination and cruel reality

We can easily see from the media that some enterprises or groups because of a certain idea to make a lot of money, such a good case to many of the market tortured to death of the traditional industry leaders of the network is full of vision, they even unilaterally think that as long as enterprises use network marketing, not only to reduce labor costs, And there's a steady stream of orders to bring.

In this period of time, the author contacted some of the traditional enterprises in charge, more or less will be the network marketing better, thus ignoring these years, how many Internet enterprises in the tide of the electric business has fallen ...

The internet can indeed be a lot of traditional enterprises to bring more accurate customers, which is different from the traditional marketing network marketing an important feature, but we need to understand that, regardless of the use of that kind of marketing means, need to constantly plowing, need to carefully to excavate the actual needs of customers.

In the information age, we can through the network marketing more effective, cheaper to put their own promotional information released, so that customers can find our needs. In the age of data, we pay more attention to the accuracy of customers, after all, we can find a lot of customers, but there are few actual demand, this is because we and their resonance has not yet produced. So in order to avoid the expense of promotion is needlessly wasted, we should through a large number of data mining more suitable customers.

This is our network marketing staff to pursue the ultimate, but in reality, can have a team-type operation of the traditional enterprise and how many? They prefer to use the least manpower and material resources to solve more things, so that some selling programs, selling software businesses have the opportunity to cut, these software vendors will tout their software can achieve what effect, How much labor costs can be saved, the selling points are in keeping with the hearts of many of the traditional business owners-though they are eager to change the status quo through online marketing, they want to solve all the problems with the least amount of money, and they expect the time to be as short as possible-they just have a good fantasy!

Network Marketing and traditional marketing, like the need for the right talent to operate, the need for a reasonable time to precipitate, needs to be carried out, and network marketing is only an integral part of marketing tools, it has no ability to change market trends.

Third, network marketing needs executive power

In this afternoon's meeting, organizers with a micro-promotion of enterprises to teach together, the organizer of the software, and then the joint venture out of the operation of the program, in order to let the business owners here interested, they provide a few cases, in fact, these cases are just very simple fan hype, that is, the use of an event marketing.

According to each other, they use this kind of event marketing method, for Enterprise micro-blog, micro-credit explosion of many fans, of course, for those who do not have any experience in network operations, the case of the imaginary space is indeed very good, but as the author, these years witnessed a lot of event marketing, It really feels like a hype team can bring a number of fans for a period of time, but what about sustainability? In addition to the Millet team, how many enterprises can use the perennial event marketing to increase their sales? Coupled with the recent crackdown on private marketing accounts by micro-letters and the blockade of public-sector-induced sharing, May affect the general enterprise to carry out the event marketing space?

In fact, the more important point is that no matter how companies operate micro-blog, or micro-letter, all need strong executive power. Different sectors of the content marketing is different, if we simply think that micro-bo and micro-letter only daily hair chicken soup, reproduced some articles can cultivate fans, then this kind of thinking may have to change, after all, this is just a repeat one has already been used rotten things.

Executive power is not simply to do something, but to be able to do it in place!

For example, the author has faced a deal-like microblogging operation, they casually reprint some articles to the public number, very formulaic work every day, the number of fans grew extremely slowly, to solve the company's fan growth assessment to buy "zombie powder", although to the end of the number of micro-Bo fans increased a lot, but no one is angry, A few months of wasted time.

Since the replacement of the new operator Niko operation, she publishes a daily article that has content that attracts readers ' attention, slowly microblogging and micro-letter popularity finally improved, and she also actively through various channels to add fans, two months after the micro-credit account Breakthrough 7000 people, this is not what zombie powder, It's really a real fan of interactivity, and as these users grow, micro-letters do produce a burst of marketing power.

Later, when Niko left the company, their micro-letter on the sale, through more than six months of accumulation, now she is daily in the micro-letter on a single, every month to make more money than before, this is a result of accumulation.

Network marketing needs time to precipitate, more need in this period has the exact execution power, it is not a kind of the hands of the planning ideas, but a need to constantly adhere to the work, no one can casually succeed.

How far is the electronic commerce of traditional enterprises and their own?

The use of network channels for traditional enterprises to do propaganda, this is E-commerce? I think this is only the use of Internet marketing means of promotional activities, not e-commerce.

How about the electronic commerce of the traditional enterprise? Perhaps O2O is a very good business model. From the line to the offline, so that the Internet people through the Internet to find the right business, so as to achieve a commercial behavior, it is not a simple promotional information, or a business investment page, it also involves more things.

For example, chain brand enterprises, how to use the Internet for their agents to provide services, how to achieve product price through the Internet Area Division and protection, etc., this is part of E-commerce. Even when more sales data from all over the country joined the chain to the company headquarters, how to quickly deconstruct the data behind the market trends, perhaps this is an indispensable part of E-commerce.

But many enterprises in charge of the idea still stay in E-commerce is a simple publicity and promotion, every day on the site to publish how many corporate information, the company's leaders today's specific itinerary, the company's slogan, such as the article on the corporate magazine is useless to browse the crowd, but often appear in a number of traditional corporate websites prominently, So that the quality of the product should be advertised to be wasted in vain.

Therefore, the traditional business e-commerce and how far away? The author regrets that there may still be many enterprises net road is still very distant.

V. Summary

A meeting to sell software, let the author feeling a lot. In fact, I still appreciate the organizers, because from the after the surge of the purchase of the crowd, let the author more deeply understand that as long as the consumer needs to meet the point, it is possible to sell things.

For many traditional business owners, they are eager to find a solution, they look forward to cheap and inexpensive use of internet marketing to bring their own orders; For vendors selling software services, they see the demand points of these business owners, so that their software can be sold smoothly.

I do not dare to assert that this software + on behalf of the operation can not achieve the effect of the organizers to ensure that the author will still retain their skepticism. After all, a nearly 8 years of operation, and in 2008 for the traditional enterprises to teach the website of SEO, its webmaster home weight of only 4, really let the author feel a bit incredible.

Perhaps time is the best arbiter, let us do and observe!

The author of this article Dengjianfeng, reproduced please indicate the source http://t.ok9m.cn, thank you for your support.