The net once again attracts capital attention to complete the B-round tens of millions of dollar investment

    January 20 news, known as "orange" marketing originally life Nets once again attract capital attention. It is reported that the Life network has recently completed the B round of tens of millions of U.S. dollars investment, by a well-known dollar fund, other funds to vote. But journalists are still unable to accurately verify the amount of funding.
  
    It is understood that the US dollar Fund, which is a group of investment bankers, industrialists and finance professionals with an international professional background, focuses on venture capital and private equity investment.
 
    The fund focuses on investment in such areas as FMCG, pharmaceutical health, environmental protection, new energy, and the Internet, and its investment period mainly covers the stages of long-term, mature, IPO and so on, with investment ranging from $ millions of trillion to millions of dollars.
 
    An investor in the investment industry told reporters that financing was the beginning of negotiations in October 2014, the fund invested in the original Life network is mainly valued its ability in the field of fresh cold chain, in the cold chain and other resources may have a lot of cooperation space.
 
    A former Life network core Personage confirmed to the reporter, originally the life net already obtained the new round financing, but because several investors did not catch up originally the life net this round financing, its unwilling to Tencent Science and Technology disclosed originally the Life Network B round financing to obtain the investment party.
 
    Original Life network will start a new round of financing this is the original Life network within one year to obtain another round of financing, the original Life network of a round of investment for the Ding-FAI venture.
 
    Ding Hui Venture management partner Huang has said that life has the opportunity to change the existing ecological chain, simplify the circulation link, and may even reconstruct the entire agricultural product ecological chain. In addition to the electric business platform, it's another core value is the cold chain logistics.
 
    Huang said that the original Life founder Huanhua had almost all the energy into the cold chain logistics construction. Even Taobao, Shun Fung began to do farm products, but the original Life Master Cold chain logistics advantages, a lot of electricity to rely on the original life logistics distribution.
 
    in the back of the investment side, the investment in foreign grocery distribution is fast heating up.
 
    recently set up a two-year grocery distribution company InstacaRT is in the 100 million dollar C round financing, its valuation will reach 2 billion U.S. dollars. In June 2014, Instacart 44 million dollars. The current total financing amount is 154.8 million dollars.
 
    Instacart delivers orders for physical stores such as Whole Foods, a natural food and organic food retailer, and currently offers distribution services in 10 cities in the United States. The company's main features are fast, can be delivered within an hour of the user's order.
 
    Instacart's fiery momentum has made some investors look for a Chinese version of Instacart in China, even as if it were a Chinese instacart. It would have been possible to secure a new round of financing in the 2015 year.
 
    control development rhythm to avoid runaway development of course, the life network in the process of rapid development is also facing some problems of development, such as in July 2014 and December, the rapid growth of its business, orders surge, so that the company management can not keep up, Cause a large area of user complaints.
 
    as the main raw products of the electrical commodity Licensing, the original Life network by the media to the third party to take the ordinary tricycle distribution, and even with clothing and other products distribution. This is considered by the industry as the original Life Network "out of the cold chain."
 
    This series of events has forced the Life network management to slow down and pursue more reasonable growth. People familiar with the matter said that the main purpose of the life Net B-round financing was to lay a solid foundation for future expansion.
 
    have experienced the twists and turns of the original Life network strategy began to clear, its vice president Daishan said recently, the company mainly do three things:
 
    1, the original life to make a landmark brand of agricultural products and quality food suppliers, this process with the help of the more obvious marketing events such as Orange, and with the Jia Wo push Kiwi.
 
    2, research to solve the last kilometer quality, a lot of enterprise things to send, in the original life of the testing room for secondary testing, quality control.
 
    3, do a good job of cold chain logistics, the original life set up a brother company, focused on the last kilometer of distribution.