The net Sale prescription medicine first January next year release retail pharmacy faces shuffle

Every journalist Kim Yofa from Guangzhou

In recent years every November, Li Yansheng (alias) daily busy to midnight, for the upcoming "Double 11" to prepare.

Li Yansheng is the chairman of a well-known pharmaceutical and electronic business platform in Guangdong. November 10, he summoned all staff to open a mobilization meeting, ready to fight the battle. "It's the busiest time of the year, and it's not the same this year. Li Yansheng said that the net sale of prescription drugs has become a foregone conclusion, when it is only a matter of time.

Recently, the daily economic news reporter from various sources, "Internet Food and drug management measures," the final draft will be issued as soon as January next year. At a recent 26th session of the National Pharmaceutical and economic Information release meeting, the State administration of Food and Drug Administration, deputy Inspector of Drug and cosmetics supervision Liu made clear that the Internet drug management policy is facing a major adjustment in 10 years.

Prescription drug Release to promote industry shuffle

In recent times, the release of the prescription drug network early next year, the news has been widely spread in the industry. In October this year, the Guangdong Provincial Food and Drug Administration convened a panel of 52 medical and pharmaceutical dealers in the province to talk about the policy progress of the net sale of prescription drugs.

Guangdong Province Pharmaceutical Retail Trade association secretary General Liu Guichun, "Daily economic news" Reporter said, at present, the new edition of "Internet Food and drug management measures" related to the draft is already in the signing stage, the final draft is expected to be formally promulgated in January-February next year.

"It is certainly good for the medical and electronic business, but not necessarily for retail pharmacies." "Liu Guichun pointed out that the net sale of prescription drugs after the release of the inevitable expansion of pharmaceutical dealers, which will further impact on retail pharmacies."

China Medical and Materials Association data show that 2010 ~2013 years, the size of China's pharmaceutical manufacturers annual growth rate reached 250.35%, online pharmacy scale from 35 to 132. Market capacity is expected to expand further this year, the annual sales reached 10 billion yuan, the number of online pharmacies reached 249.

If the prescription drug net sale policy falls to the ground, the pharmaceutical electric business Business category will open a door again. Kang loves more online pharmacy chairman Wang Yanxiong said, the prescription medicine type is many, has the rigid demand, will bring certain increment to the overall sale.

In the pharmaceutical and electrical business for the waves policy is encouraging, the traditional medicine retail industry to survive more embarrassed. Wu Yu, general manager of China Health Information, told reporters that if there is no substantial growth or policy support in the sales of pharmaceutical retail chains, the concentration of the industry in the last five years is difficult to improve significantly. In the future, under the impact of national health reform policy, hospital market and online pharmacy market, the growth rate of retail drug market will slow down. Now, both pharmaceutical and upstream pharmaceutical companies are on the ground for the policy of reserves.

Wang Yanxiong said, Kang Love has been in the active preparations for the release of prescription drugs, such as product docking, licensed pharmacists team training, platform construction.

At present, the industry for the first batch of drugs to release the list is not conclusive. Liu says it is not yet certain whether the "negative list" or "positive list" is allowed to operate. Liu Guichun said that, compared to the "negative list" left to the electric business scope of business is broader, the impact on retail pharmacies more.

Other departments need to support the policy

In addition to the prescription drug network to open up, the Internet drug licensing policy will also be approved conditions, access thresholds and regulatory adjustments.

Liu at the meeting, the adjustment will be "reduce the scope of examination and approval, decentralization" as the principle, from the adjustment of Internet sales of drugs and information services in the examination and approval status, the future of pharmaceutical Internet business business-to-business third party trading platform, pharmaceutical manufacturers and drug wholesale enterprises to carry out online drug purchase and sale activities without approval or record. Retail pharmacies equipped with licensed pharmacists may engage in the sale of pharmaceutical activities on the Internet after informing the issuing Department of the drug sales website.

With the loosening of policies, many industry members are worried about whether supporting policies such as industry regulation can keep up with the changes in the retail channels of medicine. Liu disclosed that, in accordance with regulatory requirements, not only the problem of drugs can be discontinued, assistance recalls and other measures to establish a complaint reporting system, but also to encourage the implementation of consumer rights margin and the first payment system. Companies also have an obligation to cooperate with regulatory authorities to implement regulation.

Even so, there are people who do not want to be named in the industry to reporters bluntly, China's internet sales of drugs completely open the need for other departments to issue relevant policies to resolve, comprehensive deregulation after a huge difficulty.

The general manager of a large chain pharmacy in Guangdong thinks that if the gate of the online pharmacy is opened completely, it can be started from the following aspects. First, you can choose to have a legitimate business qualification, management of the online pharmacy as a marketing prescription drug pilot enterprises, and secondly, in the development of a ban on internet management of the list of drugs to be cautious, can choose safety, stability, not easy to lead to abuse of prescription drugs as the first pilot varieties, and then gradually extended to other varieties.