The network buys the blowout electricity merchant, the express competition relation delicacy

"For Jingdong merchants directly to the final consumer of the Express, we will, as always, good service, other Express is not considered for the time being." Shentong Express Vice President Liu Rongkun 17th told reporters.

Shentong and Jingdong Express dispute, recently quite concerned. The network buys the blowout to promote the express industry to leap over the type growth, the electricity merchant and the Express enterprise competition relations also tend to be subtle. In the Express Enterprise view, get the Express license of the electric dealer has become a peer competitor.

Shentong Courier to its electrical business customers issued a notice, from the same day no longer to the Jingdong warehouse distribution Express. "Express Company is not a transportation enterprise, we do not do express forwarding business." "17th to talk about this matter to reporters, Liu Rongkun attitude clear."

It is understood that Jingdong mall's merchandise sales mainly include four kinds of models. First, the FBP mode (BoE is solely responsible for procurement and sales); second, LBP mode (the goods need not be stored, the user orders, the Third-party sellers shipped to Jingdong Warehouse, Beijing-East Invoice); The third is SOPL mode (the goods need not be stored, the user orders, the third party sellers shipped to Jingdong Warehouse, merchant invoicing) Four is the SOP mode (merchant directly to the consumer shipments and invoicing). Among them, Shentong this stop distribution mainly is Jingdong mall LBP mode.

This June, the state Post Office announced the first batch of 260 through the 2012-year Express business license list of companies, Jingdong Mall ranked among them, its courier services officially licensed. It also means that Jingdong logistics will be fully competitive with the entire express industry.

"Jingdong has got a courier license, Jingdong and Shentong has formed a competitive relationship between the same industry, and in accordance with the provisions of the State Post office, express companies can not be collected peer pieces." Liu Rongkun said that this provision in the express industry between the general application, not only to Beijing east. At present, two companies are actively communicating and hope to successfully resolve the matter.

Electric business, express cross-border Trend Highlights

According to the China Electronic Commerce Research Center statistics, the first half of this year, more than the national scale Express business volume completed 2.4 billion, compared with the same period last year 50%; Express Enterprise's successive years of rapid development, mainly thanks to the network shopping blowout. At present, the domestic main private express enterprise net purchase proportion has reached about 70%. The electric dealer large-scale promotion time period is the express business volume reaches the peak season.

Electric dealers and express the cross-border increasingly obvious. On the one hand, not satisfied with the sales during the "burst warehouse" of large electric dealers downstream infiltration, exerting their own logistics. Jingdong Mall, Amazon, Suning easy to buy, shop No. 1th, where customers, such as customer-prudential products, such as a billion of or even nearly tens of billions of yuan since the construction of logistics, Jingdong and so on is to get the express license.

On the other hand, because of oil prices, human costs continue to rise and other factors, many express companies continue to decline in profit margins, for the control of the supply chain, many express enterprises "upstream", large-scale construction of E-commerce platform.

But at present, this kind of "mutual infiltration" still has very big difficulty. For the electric business, self-built logistics can provide customers with better personalized service, but the construction of logistics system needs a lot of upfront investment and long-term operation, this is a severe test. For Express Enterprises, the financial strength is relatively limited, at the same time in the promotion of E-commerce platform, marketing and operation also lack of experience.

"We do not have the ability to smash money in the field of electricity, or we will focus on the current main business bigger and stronger." "A well-known courier business leader told reporters that the company has suspended the operation of the electric platform to further improve and adjust."

NET buys a blowout all parties need benign concurrence

China "e-commerce" Twelve-Five "development plan" clearly put forward: by 2015 E-commerce turnover doubled, breakthrough 18 trillion yuan, network retail turnover exceeded 3 trillion yuan, accounting for social consumer goods retail total proportion of more than 9%. Horizontal comparison data show that the current domestic per person per year less than 2, less than half of the international per capita level, less than the United States, Japan and other countries, 1/10. Industry is expected, "Twelve-Five" during the annual growth rate of the express industry will be more than 20%. Shentong Express Marketing Director Xia Zubin said: "After 10, the daily business processing volume may be 10 times times the current." ”

Mo Dai, an analyst at China's E-commerce Research Center, said that the future express and electric dealers are "interdependent" relationship, there will be more and more fierce cross-border competition.

Experts point out that in the relationship between the two, the electric business is in a relatively strong position. But in a way, Offline Express service determines the end result of online sales. Once the electric dealer because the courier has had the problem to affect the user experience, may face the result which returns and the user drains. In the continuous development of online shopping, both sides urgently need to reconstruct benign competition and cooperative relations.

Insiders suggest that should support express enterprises and E-commerce enterprises to build cooperative development platform, encourage express enterprises to provide and develop in line with the network retail demand for collection, insured Express, inspection receipt and other value-added services, and actively guide the Express enterprises and E-commerce enterprises to establish a linkage between promotional activities and business-oriented business synergy mechanism , slowing down the business season of Network retailing to express service pressure.

(Xinhua News agency, Shanghai, October 18)

Shentong to call off part of Jingdong Express