The network disk industry cost is huge, the money path is slim

Absrtact: Since 2009 Lenovo Network disk implementation of the charging mode, for a time on the network disk charges or not? The discussion of the net-disk profit model is pushed to the cusp. In fact, domestic network competition has already entered the white-hot stage, which is the most representative of the Huawei's DB

Since 2009 Lenovo Network disk implementation of the charging mode, for a time on the network disk charges or not? The discussion of the net-disk profit model is pushed to the cusp. In fact, domestic network competition has already entered the white-hot stage, which is the most representative of Huawei's Dbank network disk and rain forest wind under a certain network, a focus on the core functions of the network and user experience, a focus on the network of SNS. As of now, no corporate propaganda has started to profit or to say there is a clear profit direction. So where is the road to the money-burning industry? The author sums up some current profit models.

The cost is huge and the money is slim

As we all know, the cost of the network disk industry is very high. Not only contains the server hardware costs, but also network bandwidth, local server deployment and maintenance costs, and even the entire product planning, technology implementation, operational promotion and so on. In order to ensure users 7 days a week 24 hours uninterrupted service and user data can not be lost or damaged, practitioners must assume a certain degree of responsibility and pressure, relative to other Internet products, its operating technology threshold, management threshold are very high. Today's internet is not the grass-roots era of the last century, simply rely on a little inspiration and luck can create huge wealth, if there is no strong technology and funds to do the backing, it is difficult to adhere to the profit of that day, let alone the cost of such a huge network disk products, a little bit, all the previous investment may be wasted. Therefore, the problem of network disk profit is the most headache for investors.

Whether the current profit model is feasible

Some people say that China's Internet is a version of the West (such as the American Internet), in fact, there is some truth, network disk products are no exception. Foreign more popular have Dropbox, Fileserve, Hotfile, BitShare, box.net and other network disk, most of them have begun to profit, the prospect of a good. Here are some of the more common profit models:

1 Create or build a download resource, implement user download differentiation, user-oriented charges.

This approach is widely used, for resource uploads have no restrictions, users can choose to download free or paid to download. For free users, the same IP day download times will be limited and speed is not ideal, paid users can enjoy unlimited high-speed downloads. Network disk service providers earn profits by paying subscribers.

2. Focus on the disk storage/sharing, security backup, for individuals or corporate users charge.

Foreign well-known network disk Dropbox is to adopt this mode, by improving the advantages of their products to attract users to use, such as: cloud storage, synchronization functions, and then the function of the product limit, only paid users can get more functions. such as the expansion of the network disk space, the purchase of shared external chain traffic. Domestic Lenovo Network disk is launched for enterprise users of the toll network.

Although the domestic network disk is also learning some of the profit model of foreign network, but due to the different domestic network environment, the results are very little.

The future profit model where the road

On the one hand, the high cost of the network, on the one hand, foreign profit model in China does not work, the domestic network plate can be said to be groping stage. With the popularization of Internet 2.0 mode and the rise of mobile Internet, it is necessary to change the old mode of development, instead of making profit by the net disk itself, it is better to make profit by the added value generated by the net disk. such as: 1. Focus on the platform of the network, through the recommendation of Third-party application fees; 2. Focus on the network platform, through the provision of value-added services to users charge; 3. Bundled with Third-party application platform, for specific user fees. There are news outflows, 360 Security Center will be with Huawei Dbank Network to explore cooperation, the joint introduction of anti-virus software based on the client's network disk value-added services. The market always has the opportunity and the challenge coexist, along with the Netizen to the network storage demand explosive growth, the net disk profit road also will become more and more clear.