The network ecology after the rectification of "the most cattle in history"

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Late at night, the pen at home is a bit tired. He rubbed his eyes, opened Google, and typed some familiar words.

To his surprise, the computer screen did not appear that he was familiar with the site links, of course, can not appreciate those who make his Morin of the beautiful pictures-the pop-up page only the following text: "The search results may be related to non-compliance with relevant laws and regulations and policy content, can not be displayed." ”

The coming of the rectification

A storm blew up. A portal editor, who declined to be named, said, "The leaders meet every day these days, and we often work late into the night." "A mid-level do not hide their own pressure:" This is real, if the problem, the leadership will be unlucky, so now everyone's action is very rapid. ”

"Rectification action" in the unprecedented use of the form of direct naming, the Internet Association of China Internet Illegal and bad information reporting Center regularly announced rectification effect, the site will be after the failure of the report is again exposed. January 8, the rectification of the weak netease, Tianya and other 5 sites were named again, 12th, Poco, and the company was named notice.

Such a vigorous "heavy" in the Chinese internet history may be the first time, has been closed the Vulgar class website more and more. January 9, "is Love Sister", "Stockings Beauty", "the most authentic Candid Camera network" and "Dream Island" and other 41 major publishing pornographic and vulgar content of the site, was legally closed. The next day, "789 body Art", "678 body Art", "cool than the map" and so on as many as 50 violations of the site was ordered to close.

"It would have been a long time. "Mention of this special action, well-known it commentator Qin said bluntly."

January 6 night, Sina, Sohu, Tencent, NetEase and other 12 commercial websites hang out almost at the same time a letter of apology, the content is similar: on the site on the vulgar content, to the vast number of netizens apologize. The time for publication is so uniform that people with a sense of smell already feel the storm is coming.

"One page to find a page, do not miss any one link, leaving no corner." "January 10, the State Council News office Internet News Research Center Director Zhengrong warned that all Internet Information Service units are" not a fluke. "

Qin that the whole is not injustice, afraid of the escape. "For example, some of the online gaming company's ads I have seen on the internet, the most vulgar things, the first second batch of the list is not incredibly, I hope that the third batch of the list of them." ”

To this action, most netizens applauded, a Shaanxi Baoji Netizen on the message on NetEase, get a lot of people support: "Everybody not to say sarcastic, and so you have children, you will also understand the meaning of doing so." ”

Would rather sacrifice the flow and not self-destruct the image

At the same time, some of the reported sites announced corrective action. Sina said that "deeply grieved and highly valued", immediately launched a full range of clean-up, and "seriously deal with the relevant responsible person." Sina Network operations director Zhang said that Sina fully supports the "special action" the fundamental purpose and requirements. Vulgar content on Sina's development has no positive effect, Sina should adhere to do mainstream, healthy content. Would rather sacrifice the flow, also do not self-destruct image, this is already the main dotcom in Beijing area in the regulation of the online vulgar wind of the formation of the consensus. This will also be Sina network in the future strict implementation of the network concept.

NetEase said, already in the first time set up a special content audit department, the implementation of 24-hour on duty audit system.

As a search engine, Google and other sites are technically more difficult. The external expression will "overcome the numerous technical problems, and try to meet the requirements to reduce bad information, while minimizing the comprehensiveness and accuracy of the search." ”

Baidu senior director Zhu Guang said Baidu company firmly supports and advocates the national authorities to govern the Internet vulgar wind of action, at the same time, Baidu site contains the vulgar content produced by the adverse social impact of regret, especially to the vast number of netizens apologized, will be resolutely and actively self-examination, to maintain the social image of Baidu company.

Sohu Interactive Center Director Liang Chunyuan revealed that after the launch of the special action, Sohu community the first time to netizens and moderators issued a "build Healthy network Community" initiative, has been a number of forums to respond positively, and get the community in many moderators of the response and support. At the same time, Sohu homepage, News Center homepage, article page promotion and other important pages of comprehensive inspection, all interactive products and departments for supervision and inspection.

The volume of E-book browsing soared

"In fact, most of our content is still healthy, but in order to attract the reader's clicks, we must play a sensational or attractive title, frankly speaking, a lot of vulgar content is the ' title party ' rampant consequences." "A portal editor Xiao Min (a pseudonym) to reporters.

Just as the ratings are the root of all the evils of television, there is no doubt that the Internet is full of vulgar content. Small Min said, this is actually many commercial websites have to face the dilemma, to win more network advertising share, the most basic premise is high clicks, and the most eye-catching, than "vulgar content."

Under the "crackdown", the living space of vulgar content is shrinking rapidly.

As one of the providers of Web content, the famous network pusher Li said to reporters that he is "network pushing hands" of the connotation of doing a review. "The core of the network pushing hands should be creative, to highlight the grassroots struggle spirit, can not spoof, can not go vulgar route." Before that, Li-er had created a "pin-change Villa" "Network Candid Camera Live" and other events that caused widespread impact.

However, interestingly, the reporter investigation found that the so-called vulgar content and clicks proportional to the iron law, not suitable for all network content. A website's cultural channel editor told reporters that although the overall flow of the site has been affected, but their channel reading volume of books has increased. "This means that we do not have pornographic content to look at, and honestly look at the scriptures." This is an interesting phenomenon, and it illustrates the positive significance of the rectification. ”

This rarely happens, however, only before the Wenchuan earthquake. "Our traffic was at a new high, because it was a national day of mourning, and there was no entertainment to read." ”

"Crackdown" is just a gust of wind?

"These vulgar sites and Web pages are not closed, a gust of wind." "Many people like pen so questioned.

Deputy webmaster of Internet Law, Li Junhui, a special researcher at the Intellectual Property Research center of China University of Political Science and politics, suggested: "Can we establish long-term, normal and routine activities in vulgar regulation?" Qin said that the day before yesterday did not delete the deletion of today's erased the light tomorrow are posted on, "The action is not very simple and rough, but very long art." ”

Qin analysis, rather vulgar do not innovate, is the industry long-term success of the consequences. In order to develop without vulgarity and high speed, the Internet industry has a lot of self-discipline. She used the word sternly: "Internet rogue too much, I hope the Government has the means to clean them up like a yellow picture." ”

Even, in some of the "most cultural" literature sites, vulgar content can be seen everywhere, and check the mass of the novel text which content vulgar, just like a needle in a haystack. "In this case, the site's self-test is particularly important, such as many of our authors will inevitably write some of the bizarre content, if the editor is not the first time to deal with this novel, the number of clicks on the line soared, the impact is worse." Therefore, the network Editor's supervision is the first important. A literary website editor said.

"The fight against vulgarity is not to kill the Internet. Qin stressed, "to combat the attack, but also to support the support." This is Dayu water, a guiding role. She gave an example, and she was very much in favor of supporting the portal of Life services, to send more talented Internet editors to make valuable life information, rather than to paste vulgar pictures.

Li Junhui proposal, from the top down the blow, let people see the determination of the management department, but the vulgar rectification action to remove the active role of public opinion supervision, but also should start the appropriate legal procedures, on suspicion of the production, dissemination of obscene pornographic information and other harmful illegal acts to be responsible for investigation. "It is only through the combination of legal sanction that moral self-discipline can be relied upon to restrain the vulgar wind more effectively." "he said.

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