The network enrollment of self-study examination 300,000 actual combat record

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I began to do Soho from the end of 05, at that time the proceeds mainly from GG and some assorted net earning projects, income is very unstable. During the summer vacation in 06, I made an educational examination class site. At that time found a few self-study class keyword traffic is very high, especially in some colleges and universities of the admission brochure. Because at that time, there are friends in the industry to do self-study admissions, so try to leave their phone in the prospectus, did not expect the whole summer to bring them dozens of students. At this time I suddenly found that perhaps the network integration industry, is a feasible way.

07 I began to officially on the Internet for self-study admission program. At that time found a few more obvious bugs, many students will be in the online search for self-study college enrollment information, and many Wuhan University also has a special self-study examination page enrollment. But the problem is: candidates like to directly search for a certain school name + self-study, self-study students, self-study courses, and other key words, and the University is responsible for the enrollment of the Web page is generally known as a University of continuing education, so the final result is that candidates can almost search the official web page. I knew the opportunity was coming.

07 is very simple to do, a single top-level domain, an HTML single page. Put an enrollment brochure up and leave the phone and other contact, the format of the title is generally: a certain university self-study network | self-study Student Enrollment | And the success of the key words have done Baidu first. So when the candidate in Baidu search for a certain university self-study, a certain university self-study student enrollment, such as University self-study class These keywords, the first to see is my Web page. So the conversion rate is very high, all sites daily traffic peak also only 500 IP. But the enrollment rate is very high, the consultation phone rang all day non-stop. The last 07 years, 6 schools combined to recruit more than 150 people, the income reached nearly 28W.

And in 08, someone began to emulate our approach. Even some people make more exquisite, content richer site. So I've made adjustments to my strategy. This year we have done for each keyword 3 types of sites, a kind of content-oriented University official website site, a class of single page and a class of blogs as a guide site, in short, to ensure that each keyword has three sites occupy the first side. At the same time set up a comprehensive site 51zikao.cn some paid promotion. Then the individual keywords began directly with Baidu promotion, we naturally not to be outdone, also carried out the promotion, and in the bidding is not soft, to Baidu hit a lot of money, at the same time to ensure that the first and natural ranking of the first position. 08 made 8 schools, earning nearly 35W.

The next is 09 years of this year, this year self-study exam online enrollment situation has changed a lot. The first is the province launched a unified platform for online enrollment, and then the media began to wantonly negative report "expose" us these so-called "false official" site, then Baidu began to appear a large number of promotional sites, competition is extremely fierce. At this time I found that if only to do this one project, there may be a risk of collapse, so this year I did three integrated portal site, more than 20 independent sites, respectively, to promote self-study, network education and double card classes, a total of 15 schools related to the website. These stations, in addition to the natural ranking to do the first, individual competitive schools have to join the competition Baidu bid, which led to a sharp increase in costs. There have also been a lot of accidents, including peer traffic attacks on the server, the media on our negative reports, the school authorities issued a warning to us, and even reporters unannounced visits and so on. Although encountered a lot of trouble, but in the end is a close to the past, this year compared to the first two years of investment has reached nearly 20W, the total enrollment of more than 300 people, the profit is nearly more than 300,000.

Self-examination online enrollment for three years, the average annual profit 30w+, make me more determined to adhere to the network with the industry's entrepreneurial direction. And three years, because the self-study program only need to spend 3 months a year less than the time, so other times I also try to do a lot of other industries, some ineffective, some effect is good, in short, the problem is not every industry is suitable for online do. Even if there are some projects on the net to make the effect, it is difficult and industry very good combination can not directly produce benefits.

On the three years of self-study online enrollment experience, just write a few generalizations, the following I do some important content and skills to do some detailed introduction:

How to make the rank of the station group do up?

In fact, I use the SEO technique is very simple, first the site URL issued to let Baidu as soon as possible, included after a day to maintain a "false original" article update, and then is to do outside the chain, including the use of free resources such as BBS, blogs, know and so do the chain, and pay to buy high-quality links, Publish the soft text with links to major news portals.

How to combine online enrollment with actual enrollment?

This is really the most important question, in 07 I was just looking for a local recruiting team, until this year has established a formal education company specialized in the operation of this project, I accounted for 50% of the shares. The role of the Internet is only to guide the flow of the first, the emergence of QQ consulting, telephone counseling and online registration effect, and then to the reality, we arranged an experienced recruit teachers QQ and telephone consultation, each school will arrange a special office to invite professional consulting teacher sits, The special receptionist is responsible for receiving the candidates to come to the school or register.

Third, how many Baidu bidding competition in order to survive?

To tell the truth now many people can not play SEO like direct bidding, but this is also necessary prerequisite, that is, the project's profits must be very large, otherwise the average person is absolutely not affordable. Peak Baidu auction day can cost 3000~5000 yuan, very scary. So when you find that the words you want to do are all bidding, you need to consider the content of the site more factors, is to do the best content. The so-called "best" means that your site content must be in all auction site outstanding, so that visitors can see at a glance that your site to do better than other sites. Then the next question is how to ensure that visitors can access your site when the content is done. That will require you to raise your bid to the top three, preferably the first, so that other sites will have almost no chance, but only if you can burn the money and make a budget before you burn it. Calculate the average price per day and the number of clicks in advance, the cost of the bid every day to have a bottom line, once there are other more crazy competitors must compete with you, and more than your bottom line, then there is no need to argue with him, as far as possible to keep in two or three.

If there are peers directly copying our mode of operation how to do?

In fact, 08 and 09 have been plagiarized, online things at a glance, plagiarism or imitation is very normal things, but this is a need for the network and the reality of the project, others see just some superficial things, a lot of details and the reality of the problems they need to deal with they do not know, So blindly copying will only lead them to the last bamboo baskets of water and empty.

Finally, the future development goals, of course, will not only limited and self-study class projects, other education projects we will try, such as the recent special promotion of this project has achieved good results, there are many other projects are being prepared, planning. We are also prepared to dabble in local traditional industries as well as online retail projects.

We do station technology and SEO technology is not outstanding, but we are able to succeed mainly adhere to the network and industrial combination of the idea of finding a good project to find suitable for online projects to do, this is the key.

In addition, we hope to be able to form a technical team on the Internet, so I can smoke more time to find projects, improve operational efficiency, if you excellent website operation, planning, promotion capabilities, but no project words, you can contact me, my QQ number: 382626470, other friends if you want to communicate with me, can also contact me, overtime please specify: Project Exchange.