The network Fu Cai Rui: pondering to learn to make simple

If we only keep in the familiar place, the story must be much simpler, the logic of life can be mapped more. The creation of "Hu Lin" BBS Forum of Cai Rui was just a junior student in school, in any case, he could not imagine, such an occasional, then will continue to this--after graduating 8 80,000 people started the community business, to now 700 full-time employees, 80 million registered users, 3 million students, Radiation affects 200 million users, the market value of 5 billion yuan Internet education enterprises. From the beginning to learn the portal model with traffic for advertising, to later education peripheral products of the electrical business model to try, and then to the later school products online to achieve the personal toll model of the closed-loop ecological chain, every business model attempts to quickly grow into a new main revenue. The story here is far from over, as the Internet education field, as the first batch of pioneers, the network has not satisfied with just foreign language learning of the single champion, Cai Rui Hope will be the network to "platform" development, playing "The entrance of Internet education." The logic behind this is, "in fact, we are thinking about learning this thing simple," with a slightly domineering firmness-born in 1979, he was founded by the 13-Year-old, this is absolutely "entrepreneurial veteran", he always said to support his education is a little feelings and a little enthusiasm for the internet. Sometimes someone asked Choi Rui about the Internet education industry situation, pragmatic he always felt "rather than think about the future, better work hard to do their own products and services." Who knows what the future is? So, why do you stand here and define the future? But we believe that the future is a logical and connecting line, only you stand at the end of the logic and wiring, there will be wonderful things happen. and wonderful not because silently waiting for spontaneous occurrence, so to do as much as possible to pave the ground. 13 Entrepreneurial process: At first never thought of the everlasting but can no longer let go the Cai Rui belongs to China earlier a batch of nets worm, English majors, he is fascinated by the Internet and self-study of the PHP programming, but also participated in the construction of "Zhangjiang set the port, Shanghai Volkswagen and Shanghai Baosteel, such as the first edition of the website." 2001, is reading a junior Choi Rui founded the campus bbs "Hu Lin", named after its alma mater, Shanghai Polytechnic University, formerly known as "The University of China", to the graduate of Cai Rui, more than 5 years of time to accumulate about 300,000 users, then the question is "high-paying employment" or "arduous pioneering"? "I have hesitated, but see them (BBS users) of the true message, I think we should stick to it", so Choi Rui has been actively concerned about these years and the public pays enthusiastic netizen users together, "I told them that I intend to serious the company dry, and I will share the new company's shares to everyone here , now announced the first task after the creation of a new company: to go home to borrow money, "Fu to these brothers and sisters to fill a sentence:" I also go home to borrow. "From the initial start-up of 8 employees, patchwork 80,000 yuan start-up funds, to now 700 full-time staff, 200 million users, 80 million registered users, market capitalisation of 5 billionYuan's Internet education enterprises, the network since its inception the annual growth rate of 200%. "Just out of the campus before the first two years, the childish is very heavy," many years later, has long since the second room from the Zhangyang to move to the two-bedroom district, Pudong Software Park, a multi-level office area of the Fu Cai Rui, so evaluation of this group of people. 2009 years ago, although the net has revenue has not been achieved profits, the worst time on the book only 3 Yuan, Voyayary also once borrowed money to pay employees. But let Fu Choi Rui gratified even fortunately, the first of these people is not an acquaintance, "they are not directed at a short time to dig how much gold, this group of people who have stories." "In charge of the vice president of Huadang, the same year is the Japanese version of the forum moderator." "At that time, I felt that I can turn my favorite things into a career has been very difficult to get up, make money in the back and is the right thing." "Today, these stories are often talked about by college students who want to start a business, also by those who want to be in the Internet education to make a sum of the gold digger familiar, Fu Cai Rui has already been labeled" Shanghai It New Youth "," Shanghai university students Entrepreneurial success model "and other labels, Fu Cai Rui to Sina finance smiled and said:" I grew up, Most things are not adhere to, the life of the longest one thing is to do business is to do the net ", his own words is" at first never thought to be everlasting, but can never let go. The core of business model is people: we listen to users even though we have previously how personal webmaster and how idealistic, but after the establishment of the company we know that the burden and task has changed, business model becomes a basic task. Can be guided by ideals, but walking still requires a solid pace. --Cai Rui and many nearly two years with the tide into the hot Internet education is different, the network is afraid of the first batch of pioneers in this field. Not from the pioneers into a pioneer instead become the industry leader, and Choi Rui pragmatic style. Looking back from the 2001 founder of the Lin BBs to the graduation of the company's operations, until 2009 to achieve profitability, "How to Survive?" "is a proposition that is not to be bypassed. Start when the Cai Rui took a borrowed 80,000 pieces, pay the company in the district office rent, Computer Configuration and other basic costs have been left behind, and because still use the BBS period of free mode, the network is at the edge of the capital chain break. However, relying on the cumulative more than 200,000 users in the previous 5 years, the network began to have advertising fees, but before long the ceiling began to appear------------------------------------------------------- There is no way to eat the advertising industry in the eye economy too big cake. To start the third year to open the company's business, began to try to educate the surrounding products of E-commerce, from the simplest books began to sell, to a variety of audio-visual materials, music, such as Star, to some virtual goods, agency courses, etc., "we can think of what we could have, although not veryPeople excited but very simple business model, have tried it again. "Although the growth of the electric business is faster than advertising, the company is not fully out of the risk of living beyond its means." But 2007 ushered in a very important node, Suzhou Industrial Park to Voyayary and his team to give 1 million dollars of VC. The money was described as "a shot of chicken blood for a student-type company". The 2008 financial crisis has also affected the network, advertising, electric quotient of the size of space are hampered, but under Choi Rui can only give all senior executives pay, the next must be bite-from the public service to the charging model to achieve a breakthrough. At the beginning of 2009, the interactive learning platform based on SNS------------ Some people say that the model is not novel, but in the color of the red-ray schools and other schools have an essential difference. Choi Rui raised his voice to Sina finance and Economics said: "School, the focus is still on the ' schools ', ' school ' and one-on-one tutoring, and just to move the class video online are different. From the first day of birth, it is a more colorful and interesting place than the real world school. "Carefully pondering the needs of users, he did not put the content of the lectures simply into the Internet, but independent research and development of a set of intelligent teaching system: The teacher's lectures recorded noise reduction processing, coupled with the teaching experience for the further processing of the structured PPT courseware, made Flash courseware, add easy illustrations, cartoon image, Practice links, enhance the interaction effect.