The network game's flourishing extremely to decline

Source: Internet
Author: User
Keywords Online
Tags beginning community external game games gaming gaming industry internal

Tide receded, not afraid of someone naked swimming, afraid that everyone in the nude swimming, not afraid of people naked swimming, afraid of the appearance of the big men naked appearance, neither external nor internal.

Sheng extremely and decline, the next sentence is a bad luck. The Chinese passed the year before the same reason, seems to be beginning to prove in the online gaming industry. Over the past few years on the online game of the bulk of the transaction is not fresh, in the face of people stupid money, the homeless community, manufacturers are not stingy to open up hundreds of billions of marketing budget.

Network game achievements of the Grand, nine city, perfect and other listed companies, successfully helped push the Jinshan listing, so that Tencent, Sohu, NetEase income rubbing against the rise. But now the day seems to be over, and the online gaming industry is beginning to encounter bottlenecks.

"The market was expected to be 7.34 billion in the second quarter and 1.8% per cent on the chain," said Eric. At present, online operators are reducing their own network advertising budget, the overall game operators online advertising scale of 29.4% lower year-on-year.

Why do online games fall on the chain?

Market space fast to the top, again big gold mine will one day be hollowed out, network game after several years of development has reached the ceiling, it is difficult to continue to rise in space. More and more games, and customers only so much, the competition between the company will be more and more intense, metabolic speed will be further accelerated. Once crazy game that people have gone into the community, need to put more time into work, life, the enthusiasm for the game is greatly reduced. On the other hand, the new growth of young players on the type of game, style preferences are very different, maybe some people do not play the game, others have more exciting things to play. The strengthening of the administration, especially on the net addiction, the new rules of real-name online games, have greatly reduced the effective game time for users.

The market is small, the money is less, the competition is fierce, and the investment is more cautious. So beg Baijun back Lei, Zhu kicked open Xiaowei, are ready to turn the tide at this time, big fight. On the other hand, the new trend of web games, mobile games, small games more and more won the attention of the company, but this is a new market, only rely on capital is not necessarily a resounding victory, and profitability has yet to be explored.

And the state of the game is not good echoes, the Golden age of the product ChinaJoy also slightly decline, not only showgirl Rob not win the Expo, but also repeatedly blamed for the meat show, ditch show, bare exhibition. I admit that the beauty is very attractive, but if only the beauty will lose the original meaning of ChinaJoy.

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