The network is expected to surpass print media such as newspapers this year

Absrtact: The network this year is expected to surpass the print media such as newspapers, become the world's second largest advertising platform. A few days ago by the association letter held in the 08-year industry data salon, experts and scholars believe that can monopolize the audience of the traditional mass media has ceased to exist, network media

"The network is expected to surpass newspapers and other print media this year, becoming the second largest advertising platform in the world. "In the 08-year industry data salon held by the association letter, experts and scholars believe that the traditional mass media, which can monopolize the audience, has ceased to exist, and the rise of internet media has brought new challenges to global marketing."

Network has been in Japan and the United States beyond newspapers and other print media, a new generation of advertising platform. Overseas authorities expect global online advertising to create 7.2 billion of billions of dollars this year, more than $6.8 billion trillion in print media ads such as newspapers. The network is expected to become the world's second largest advertising platform this year. Therefore, how to use the network marketing, the business sector and the academic attention of the topic.

With the proliferation of Web sites and the development of Internet technology, it is difficult to find one or several can monopolize the audience of the site, the traditional mass network media has ceased to exist. It is also difficult for enterprises to achieve effective publicity by advertising on several networks.

Experts believe that network data is the key to grasp the network marketing. The network data can reveal the user behavior, help the enterprise to find out the target audience. Qinwen, chief executive of association letter, said that the degree of access and analysis of network data determines whether the enterprise can win the marketing. Today's Internet development has shifted from the first stage of "content is king", the second stage of "user-King", to the third phase of "data is king." Therefore, who has mastered the technology, who can help enterprises better marketing.

Baidu Business Application Marketing Department product manager Guo Yan as a special guest in the meeting pointed out that fit the data for Wang's brand marketing theme, Baidu in data analysis and mining unique advantages, with 500 million of internet users and the huge coverage of 1 billion of thousands of daily search requests, in data mining, User needs insights and precision oriented crowd technology Baidu has accumulated deep experience. In particular, this May launched the Precision brand display advertising network Hung media, Baidu is in the brand marketing innovation to explore the synthesizer. As a strategic commercial product of Baidu, Hong Media relies on Baidu's vast Internet users behavior database, through unique "TIANMU" technology, help advertisers to accurately lock the audience, effectively enhance brand awareness, to create a strong brand image.

It is reported that six months since the launch, Hong Media in the brand advertising has been a huge advantage of the vast number of advertisers have been recognized and favored, for Unilever, BMW, L ' oreal, such as hundreds of well-known brands to provide quality services, recently won the "2011 Best Brand Advertising Platform Award" and "2011 Best Innovative Marketing Product Award." Industry experts stressed that today's network marketing is no longer simply to buy online advertising, but to pinpoint the target consumers, so as to produce a "multiplier effect."