The network marketing mode combined with the actual situation-the guide guest

In the third party platform, the network operators often appear to the network marketing technology-oriented as the highest guiding principle of the accident occurred, because the use of Third-party platform for business enterprises or individuals have a lot of search engine optimization, bidding rankings, mass mailing, http://www.aliyun.com/zixun/ aggregation/37463.html "> Database marketing ... And so many of the online marketing methods and means we are accustomed to are not familiar with, but their bright eye performance and profitability, may make many people blush and envy

Recently participated in the Shanghai Network Business Summit, there is a business jewelry case-The general decoration generation is quite interesting, this jewelry company also has a website, but according to the owner of Yang Yishong introduced daily browsing volume is not much, also on the hundreds of IP bar, in addition to blogging, other common network marketing methods are almost never used, The main source of performance is from the offline Guide to cooperate with the site to achieve

What is a guide? The popular saying is the salesman, the website through the training in many cities cloth built the salesman, the salesman's work is to resemble sweeping the building method, in the city's ornament shop as the channel development, guides these jewelry stores to learn to use the website and the place order, this is also the website browsing quantity is not many, the conversion rate very high reason, Basically, the site is the salesman and the channel quotient accounted for a considerable proportion, and because the enterprise itself bit in the Yiwu, so the product update speed, next to the two or three-level city of small jewelry wholesale market, prices can also have a competitive advantage, under the line and the salesman can face-to-face communication, build trust, through the combination of virtual reality Network marketing model, Created a good performance in just a year.

This model to imitate at first glance easy, the general enterprise to implement in fact, there are some need to be carefully evaluated, including:

1. Ability to train people: possible one-on-one training

2. Capacity of Channel Trader: Channel Management and so on

3. Sales actual combat experience: sweep building actual combat development channel

4. Market Research and Analysis: analysis and analysis of different regional markets

5. Team leadership and Management: staffing, coaching and management, etc.

Hundreds of people in different periods to enter the team's salesman, scattered in different cities (a city may have only one business), the need to spend time and spirit is quite large, citing this case is not to negate the importance of network marketing technology, but in a lot of analysis of the comments, The Network marketing technology unifies the marketing concept concrete practice, the network commerce space also will be broader