The network marketing of pluralistic interaction viewed from the object

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Where the object of advertising is to Han with Dan ads for the template, to many celebrities as a spoof object, set a number of netizens wisdom, using creative PS and formatted copy of the picture. Celebrities who have been spoof include Guo, Zhao Benshan, Xiaoming, Xiao Shenyang, Edison Chen, and even the Tang priest, Monkey King, Pirate Luffy, many a dream and so on.

It doesn't matter when the activity starts, it's important in more and more users unconsciously participate in the creation and dissemination of the process, "where the object," the word has been readily accepted by netizens, in a seemingly meaningless entertainment in the national carnival, where the brand promotion has also been successful, its spread effect even the original hit " Ban Wang Lao Ji "incident. The real subject of the internet is the most ordinary grassroots netizens, the power of netizens can change the direction of the development of an event, the traditional one-way communication can be the best dissemination of the effect should make good use of this force. A successful marketing case has always been worth learning the bright spot, and such a bright spot often does not need too much, one or two is enough. The success of the "where object" event has brought about a new trend of internet marketing-interaction, or rather, diversification. Then "where the object" event interactive marketing needs to have what kind of characteristics?

Fully tap the expression desire of netizens

First of all, you must admit that netizens are talented. Personal wisdom is very thin, very limited, but the wisdom of the masses is endless. Interaction is actually the process of intellectual collision, as more and more enterprises pay attention to brainstorming, countless interactive collisions can always get gorgeous essence of the spark. Second, you must understand that netizens have a desire to behave. Every smart person wants their talent to be praised and appreciated by others, the Internet is a lonely and boring people's gathering place, in this environment, netizens want to express their personality and talent to find their own fun. Has the performance ability and has the expression desire the Netizen actually is the best dissemination main body, also is the network marketing power. Fully tap and make use of this part of the Netizen can provide the rich dissemination content for the marketing, let the dissemination have the new value.

Marketing must have entertainment elements

Just like the news need to have news points, network marketing to achieve the desired effect, the premise must have entertainment elements. In a way, the internet is for entertainment. The entertainment spirit and the sharing spirit are also the indispensable components of the Internet, and the former is the precondition of the latter. Most netizens are the Internet as a channel for leisure and entertainment, for them, the Internet is to find fun. Purely for marketing and marketing is actually very disrespectful to netizens, can bring entertainment to netizens, netizens will like you. Sharing can make the joy doubled, netizens get happy at the same time often also use their existing channels to share the spread.

The content of communication is simple and can imitate regeneration

The simpler things tend to be more widely accepted, especially for entertainment purposes. Why is it so hot to steal food? The big reason is that the game is simple, young and old. Sometimes the effect of a long speech may not be as good as a few words. On the other hand, netizens are talented and lazy. If you need to spend too much energy and time, the enthusiasm of netizens will not be too high. The use of the wisdom of netizens can not be too much, asking users to write a novel for you, and still do not give money, who do not want. On the basis of simple and interesting content, we have to ensure that it is easy to participate and arouse the enthusiasm of netizens. Like every object so, simple a few words but implied a template in the inside, users need only a little thought can add text to the template, derived from the new dissemination of content.

Coincidentally, recently Shanda also launched a similar event--bambook collection fan group name. This is another example of interactive marketing, but the fun of the event seems to be less than enough. And where the object is different, in order to improve the enthusiasm of users to pay a single bambook.

(Reprint Please specify-net rice time Http://blog.sina.com.cn/netdinner)