The Network Marketing Road of Xiamen University "on Jian"

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The thought fervor concussion, seeks the marketing transformation the road. The development and transformation of Chinese traditional marketing means has come to a critical stage, where is the way of marketing in the future? With the rapid development of the Internet industry, the booming of domestic e-commerce, June 10, by the domestic well-known Internet data organization Wanrui data, the local well-known Guangdong Yingyang legendary advertising company jointly sponsored by Fujian Province, the competent departments, Xiamen University and other academic institutions and mainstream media special support of the network Marketing and E-commerce Summit forum in the beautiful Phoenix Blossom Xiamen University held.

The forum gathered the main leaders of the Information industry Bureau of Xiamen, Fujian province, China China Network TV, Sohu, Sina, Tianya, Renren, China Net, thunder and other domestic famous websites of network marketing experts, E-commerce experts, as well as Fujian leading enterprises and the dissemination of academic institutions of the elite, to "number" It is the theme of network marketing, which combines theory thinking and practice case, and it launches a top thought feast on the innovation of Chinese Network marketing mode in the future.

The Forum adopts the form of "keynote speech + dialogue", each elite from their own areas of expertise, aiming at "how the traditional enterprise and E-commerce to achieve perfect docking" issues have published different views, the common analysis of the Internet to traditional marketing impact and many of the current difficulties, In-depth study of the development of E-commerce in China's direction of change.

The forum was followed by various keynote speeches, and the experts from all the gates sent a brilliant speech. How to adapt to the electronic commerce mode of the Internet age, how to break through the bottleneck of the rapid development of e-commerce to the brand and product marketing, and how to find a new way of development; How to realize the traditional marketing means to the network marketing transformation, etc.

As one of the organizers of Wanrui data, Qinwen, chief executive, said: With the continuous development of the Internet industry, E-commerce as a new form of network marketing more and more attention of enterprises, especially the traditional industries. and E-commerce in the surface of the business flow, at the bottom is the data flow. Traditional enterprises in the marketing, as long as the persistence and continuity of the marketing data system as the basis, supplemented by systematic data as a guide, can promote business development, to help enterprises achieve the ultimate marketing goals.

From the Thousand Oak Interactive Group National Marketing Planning Center General manager Ms. Li Puqing, is from the point of view of SNS Marketing: In today's SNS explosion era, has entered the era of personal media, ordinary individual users that is the media. As a business owner as long as the capture of these users, in fact, is equivalent to a large number of media platforms.

By Wanrui Data Vice President Mei Tao, chaired by the interactive link, become the highlight of this forum. In the interactive link, take the actual case as the starting point, combine the enterprise reality, in the use network marketing means to encounter the difficulty and the doubt, from the different fields of E-commerce experts have put forward their own ideas and solutions. Among them, the view of "data-guided" has been deeply recognized by all the guests present.

How to grasp the opportunity to create greater value is the most urgent task in the era of the booming electronic commerce. This million-Rui data and Yingyang legend to join hands with many well-known web site marketing experts, E-commerce experts and the leading enterprises in Fujian Province held the "Jian" road, only starting point, there is no end point.