The network pays more and more attention to Word-of-mouth marketing

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The role of network marketing in the past few years in China more and more prominent, and Word-of-mouth marketing is used by major sites, the most classic example Mo past that year's "Happy Net" is based on Word-of-mouth marketing case, then Word-of-mouth marketing has what important characteristics? Here Red Shirt net earn and each stationmaster simple discussion.

First, effective marketing means enterprises want to through advertising to enable consumers to recognize products, care about products, and then to understand, buy products, but in the information deluge today, consumers are not like companies hope that, after seeing ads began to care about, understand and buy goods. People began to distinguish between the information received, for some ads even feel numb, disgust, but rarely doubt the recommendation of friends and relatives, even the recommendation of strangers will be interested, Word-of-mouth marketing superiority highlighted. From cognition to care, understanding and purchase of these 4 links in Word-of-mouth marketing has become smooth, word-of-mouth marketing to promote "awareness" to "care" of the transformation.

Second, low cost Word-of-mouth marketing is the consumer or the speaker actively through the network, interpersonal communication, offline activities and other channels to achieve, for the enterprise to save the transmission costs. As long as the emergence of consumer places, enterprises can penetrate the role of Word-of-mouth. Portals, forums, BBS, blogs and other network platforms like springing into the vision of enterprises, these platforms like a market, gathered a large number of active, hope to communicate or search for information consumers, enterprises to do is in the market to provide a positive word-of-mouth loudspeaker, so as to achieve marketing purposes.

Third, targeted Word-of-mouth marketing based on Word-of-mouth, the beginning of word-of-mouth marketing always from opinion leaders, circle leaders, topic leaders to a group of people with common characteristics, and then slowly spread to other people. This provides convenience for precision marketing, can achieve targeted circles, interactive marketing, and finally this article starting from the Red Shirt Net earning forum: http://www.hihhh.cn/.