The network promotion encounters the bottleneck line to advertise who pays the bill

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Before the Spring Festival, there is a friend to do the website to ask me for advice, said he made a local city portal, registered members to more than 3,000 after no more, want to send some posts online, to attract points of popularity, the results of the post was deleted, and even encountered a "courtesy" IP, in the near collapse, He thought of the promotion of the website from online to offline.

Before the Spring Festival, he ran to the printing press to print 3,000 "fu" words, very large, low-end printed on the logo and Web site, began in office buildings and high-end residential area to see pleasing to the hair, but also bought a few packs of cigarettes, ran to the door to high-end residential security guard, with the link logo "Fu" word affixed to the wall. Soon, 3,000 "fu" word finished, back home, landing their own website, found that the flow of change is not big. He was very depressed to ask me how to do.

What is the purpose of the word "fu"? is to let people see the tips on the word, to login to the site? We analyze the idea of my friend's propaganda:

Fat Word → Target customers get a logo with the blessing of the word → landing site.

The problem is in his "fu" word, someone else got the word, this "deal" is over. You as a website sponsor, want someone else to go to your website click, but others will not appreciate, he got the blessing word, this temptation has been met. The process is over.

What should we do? We try to change our thinking:

Send "red envelopes" → red envelopes marked "landing site has a big surprise" → landing site → registration → collect the gift package.

In this way, our promotion will be effective. But does such a fee come up?

How much does "red envelope" cost? Red paper folded into an envelope in the form of a few cents on the cost? Each Spring festival before there are shops specializing in selling, a large number of buy also a few cents it, inside a special bookmark, printed on the "Landing So-and-so web site, get Super Gift package" so that the site's click Rate on the go up.

Then we carried out a simple attempt, and indeed the amount of traffic went up, and then according to the experience of this activity, we have expanded, still using the line to promote the form of online registration, not only did not spend money, but the integration of resources, access to a small amount of extra income. How do you do it? Because the current activity is ongoing, but also a trade secret, until after 5·12, I will be the entire operation of the process written out here to share.

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