The network propaganda and promotion method of small and medium-sized Enterprises e-commerce website

With the rapid development of computer and network technology, more and more enterprises to establish their own e-commerce sites, the site has gradually become an important business platform. In general, in addition to providing a variety of network information Services portal sites, search engines and other large sites, ordinary small and medium-sized enterprise site is usually not high access, some corporate websites after several years of traffic is still very small, may only a few people a day, such a site naturally difficult to play a role in E-commerce.

1, search engine promotion method

Search engine is one of the most common Internet services, and the basic function is to provide convenience for users to inquire information. Common search engine Promotion methods are: Login classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads. Among them keyword ads, keyword bidding rankings and web content positioning ads generally need to pay high fees, more suitable for large enterprises with strong financial resources, for small and medium Enterprises website to be depending on the business situation and marketing budget.

2, the Network advertisement promotion mode

At present, the application of network advertising to promote the enterprise is not much, but in the network advertising is often with the authoritative news site cooperation, so the actual effect is relatively good. Network advertising is generally fixed in the location of the page, the cost is relatively high.

A recently called "Network business card" media advertising, through the news keyword directly loaded ads on the news page, the dissemination of power, credibility, influence are relatively good. In particular, the network business card is the image display and news interaction of an advertising model, especially suitable for corporate publicity and product promotion.

3. E-Mail Promotion method

e-mail promotion is mainly to send e-mail for the site to promote means, commonly used methods include electronic publications, member communications, professional service providers of e-mail ads. The professional service provider's e-mail advertising is through the third party's user email list to send product services information, is required to pay. Most enterprises use electronic publications and member communications and other free channels to promote the website. Because mail promotion is often used as spam advertising deleted, the actual arrival rate is not high.

4, information dissemination methods

This method publishes relevant web site promotion information on sites that other potential users may visit, the use of users in these sites to obtain information on the opportunity to achieve the purpose of website promotion, applicable to these information published on the Web site, including online yellow pages, classified ads, forums, blog sites, supply and demand information platform, industry sites. Information release is one of the common methods of free website promotion, only suitable for small enterprises just starting.

5, Viral marketing methods

Viral marketing is not to spread the virus to carry out marketing, but to use the user's Word-of-mouth propaganda network, so that information like viruses spread and spread, like a snowball way to millions of network users, so as to achieve the purpose of promotion. Viral marketing method is to provide users with valuable free service at the same time, attach certain promotional information. Viral marketing is a marketing idea and strategy, and there is no fixed mode, suitable for large and medium sized enterprises and websites, if applied properly, this viral marketing methods can often be very low cost to achieve very significant results.

In addition to the common Web site promotion methods, there are a number of dedicated web site promotion methods, such as award-winning competitions, award-winning survey and shopping search engines. Web site promotion methods are not independent of each other, often several ways to mix and use.

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