The network "style" is in the limelight

This reporter ren Shanshan Cao Yi painting network style, the current thunder is strength. From "roaring body" to "Smurf Body", from "TVB body" to "Taobao body", and then to the "principal backing body", these dozens of words and even hundreds of words on the paragraph, disguised as ridicule all kinds of demeanor, in the Internet and in the ascendant, everywhere.　　or from nostalgia for childhood, or expressing dissatisfaction with life, or call for the return of social conscience, network style to collective eruption of the situation, beyond the "thunder", "embarrassing", "Give Power", "God Horse" and other rage words, become netizens to ease the mood, express opinions of the new media, and even jumped into a strong form of network language.　　Why is the Internet popular style born, why is it so popular, and where will the future go? "People sentence", one after the other side of the mountain there is a group of Smurfs, they are lively and smart, they are naughty and sensitive, they are free to live in the Big Green forest ... "Not long ago, the film" Smurfs "not only the release of" Whenever "," the "," the nostalgic feelings, and has activated a kind of netizen is called "The Smurf Body" the network style. In Weibo, blogs and forums, netizens are happy to apply the film theme of the sentence to ridicule their career and life, the birth of the industry version, Regional edition, the campus version of the "Smurfs" witty and interesting, self-deprecating bitterness and no lack of tact. This "Smurfs" has not yet fever, from Taiwan Entertainment program actor Lines "hold" and from Hong Kong TVB TV series from the classic lines from the "TVB body" and the stage. A few days ago, with Foshan "small Yue Yue incident" to arouse the moral reflection of the whole society, "you are a big (learn) people, see the old man fell down you go to help."　　If he false you, a big (study) Law department to provide you with legal aid, if lost, a big (learn) for your compensation, "the principal backing body" again in the micro-blog, the spread of the impetus. "Network style has appeared in the past few years, this year shows the state of collective eruption." Publishers Huang, nearly 10 years of efforts to collect and organize network language. In his view, the network popular style does not appear out of thin air, but has its own life, the last year appeared "Every object", "Lamb Body", "QQ Body", "school body" has aroused his concern. "Just like the style of clothes," netizens have been keen to create and make words in the past few years.　　Whether it is coined-word or sentence-making, "Internet language can not be separated from the hot news, social events, personality outstanding and creative three characteristics." Hou Min, a professor of communication at the National Center for Language Resources Monitoring and research, who published "The top ten buzzwords of Chinese media of the year", said that "widespread and popular" is the attribute of popular language. The network era has changed the traditional mode of mass communication, especially the Network forum-blog-Weibo in turn, so that people walk into a no longer have the strict meaning of "gatekeeper" from the media age. "The language of this age will spread at an unprecedented rate, and the attention of certain people is nothingLimit amplification, and resulting in the popularity of the frequent production, you sing the scene of my debut.　　Enlarge the world, reposing the demand so that the network language itself fission and transformation is its characteristics, but why seemingly simple, full of joking meaning of the network style, can win the favor of netizens in the present? Overall, "in the more than 30 years of reform and opening up and the new media, China's social and cultural survival of the soil has changed." Liu Ruisheng, associate researcher of the Institute of Journalism, Chinese Academy of Social Sciences, told reporters that this cultural soil breeds the current two cultural attitudes-one is openness and pluralism, along with the economic base transformation and social structure differentiation, the public's cultural demand and cultural consciousness enhancement, cultural growth space expands, diverse cultural coexistence and complementarity　　The second is novel and Jianxian, netizens use new technology, record new life, appraise social phenomenon, raise concern through "new" language, "new" behavior, "I New I am" become cultural normality, and quick novelty often leads to simple and superficial. "Today's social life changes so quickly that there are almost every day of events that are maddening or shocking, and people often have a strong desire to express themselves in the face of these social events." How to express it with the fastest speed?　　It is better to use ready-made sentence patterns, to old bottles of new wine, "Huang said, coupled with micro-BO, micro-letters, mobile phones, ipads and other communication platforms and media to" fan the Flames ", so that the network style more quickly spread. Indeed, if these dazzling network stylistic dismantling, they represent different groups and aspirations.　　The "Smurfs", pointing to the nostalgia of a generation of people accompanying the animated "Smurfs"; roaring body ", pointing to the repressed emotions in the rapid social change, and the" close "word, full of sweet greasy taste of the" Taobao body ", is a contrast to the business community, people to establish a warm and credible relationship with strangers desire. "Just as the Tang poetry ' every festival times Sze ' can spread thousands of years, no matter what language form, as long as can express the universal feelings of mankind, will be widely accepted and spread."　　"Huang said. Joking aside, what to leave behind to examine these online genres, you will find that in addition to venting and expressing dissatisfaction, its ultimate value may be Bo Jun a smile. Language is not only a communicative tool, it carries the container of culture, but also has the potential of aesthetics and amusement.　　When mankind is still struggling for survival, language may be mainly used for communication, once the food and clothing is not worry, need more spiritual pursuit of the time, the function of language entertainment will be highlighted, Hou Min from the perspective of linguistics to explain. If the network style is placed on the soil "network" of its own growth, its aesthetic characteristics and cultural style will be clearer. Since the beginning of last year, the introduction of Weibo has undoubtedly pushed the cyber world of the people into a new era.　　The spread of micro-bo, 140-word style requirements and the use of the crowd, a pen to outline the appearance of the network style-with a spoof, collage, misappropriation and parody of the way to dissolve the original meaning, the new meaning of reconstruction, or simply meaningless.Perhaps, it is this innate "blood", so that the use of network style is more likely to provoke criticism. When college admissions messages, government agencies of the recruitment of advertising, road safety propaganda, and even the Public Security Bureau's arrest warrants, have been set on the "Taobao body", some people think that this is more human-oriented, some people think this is detrimental to the serious image of the public sector, but some people worry about these network style of "Cross-border　　Use threatens the stability of the Chinese system. "The essence of popular language is popular, so in the coordinates of the popular curve must be the peak type, to have a fall, forever in the trough of the impossible is the popular language, always at the peak is not a popular language."　　Hou Min said that this decided to include network style, including network language difficult to escape the fate of fast-growing, in the use of language and context to pay attention to the agreement.　　"Language also has its own normative", Huang that the use of standardized language should be the official official documents must comply with the guidelines. The poet Elliot says "last year's words belonged to last year's language, and next year's words waited for another voice." The appearance of network language, such as Internet style, enriches the individuality of language and expands network culture, but based on the norms and health of the whole Chinese system, the context and scope of its use are worth considering.　　Although we do not have to panic about the emergence of the network style, but a serious and cautious language attitude, accurate and standardized use of language, is still the maintenance of the Chinese pure health of an important hurdle. "Taobao Body" admission message: KISS, Congratulations! You have been accepted by our school. Pro, September 2 report Oh! Letter of admission Tomorrow "delivery" Oh! Kiss, all 5 points Oh!　　To praise Oh! "TVB body" editor lack of manuscript version: NA, do edit, the most important thing is happy. It is impossible to write a manuscript. Na, the author does not write to you, they do not know how to cherish. That's what happens to everyone.　　Well, I sent a scarf, do you want to turn? "Smurfs" female reporter version: in the accident side of the disaster there are always a group of news women, they interview late at night, they write to the dawn. They are disgraced in all kinds of pit Dad's accident, they don't have time to Blind Date! Oh sad news girl, oh sad news girl, they are sometimes beaten and sometimes caught in the ban, they do not have a room without a car sickness gradually old.