The new article to be no Mall mode balance will be more outstanding

Source: Internet
Author: User
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; With NetEase "Dahua West tour of the Battle Hymn" renamed as "Dahua New chapter", the game's business model from prop charges to the second generation of no mall mode. The model cancels the game mall, which has a smaller impact on the game balance and becomes the main source of revenue. The game's main strategy Liang Yongqing said that the new model is beneficial to non-RMB players, when the user reached a certain scale, the change is not a problem.

NetEase round to the end of the tour, "The Battle Hymn of the West Tour" the latest version of "Dahua new chapter" will be officially launched on August 22.     In addition to making a lot of changes in the content of the game (such as 6v6 versus mode, talent system, plot), the biggest change is the change of business model-the first to launch a second-generation mall-free model. At the media meeting held on August 15, Liang Yongqing, the main strategy of the new chapter, introduced the third business model in addition to the prop charges and the timing charges.     Unlike the previous "transaction tax model", Liang Yongqing will "second generation of No mall model" known as green consumption online games, there are four reasons: there is no disguised "invisible mall", reducing non-RMB players to obtain game currency and equipment threshold, 97% items trading duty-free, binding game currency can buy most props. These changes are beneficial to non-RMB players, allowing most players to be self-sufficient in the game, while the value-added services provided by the games (such as unbound game coins, pull mounts, access to items, and experience efficiency) will be the main source of revenue for the new story.     As value-added services replace the traditional game mall, the overall income level of the game also adds some uncertainty. In this regard, Liang Yongqing said, "Dahua new chapter" More Value users. "For example, micro-letter aircraft is a very simple game, but with such a large user size, want to change is not a problem."     "he said. "Dahua New chapter" is the first free shopping mall NetEase 2D games, "the second generation of no mall model" undertook NetEase's new business model of the attempt. As for the results of the exploration, it is still time to verify.

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