The new benchmark of information flow advertising: Turbo Desktop 3 months add 40,000 users

"Guide" Nearly 3 months, the Turbo desktop through Tencent wide access to more than 40,000 new installed users, promotion costs lower than other channels 200%, what kind of promotional skills behind this? This article will explain the key from four aspects. Product Name: Turbo Desktop, Android system application advertising platform: Tencent wide-point advertising format: Information flow advertising case Launch cycle: 2014.08-2014.11 "Product Introduction" Turbo Desktop is a rapid simplicity for the characteristics of landscaping applications, For Android phone users to provide the most practical and simple landscaping program. At the same time, Turbo Desktop will also be a number of new interactive mode to the user to create a new unique mobile phone customization experience. "Platform Introduction" is based on Tencent's large social network system effect advertising platform. Through the wide point of access, users can be in the QQ space, QQ clients, mobile QQ space, mobile QQ, micro-letter, QQ Music client, Tencent News clients and many other platforms to advertise, product promotion. Mobile Internet environment of the wide-point Mobile Alliance has covered the Android, iOS system, with a variety of advertising presentation. "On the background" Turbo desktop from August 2014 to date the continuous launch of the mobile end of the information flow ads (Feeds), make full use of the vast flow of the platform's huge traffic advantages and social media unique resources, effectively enhance the application exposure, and benefit from the wide range of powerful data processing systems, Effectively improve the installation of the application. "Launch effect" wide point of exposure to a large, high population coverage, and its high-quality social resources for the Turbo Desktop brings a large number of users, bringing good marketing results and market feedback. Effect 1: In the installation volume, from the start to the current nearly 3 months time, wide point to the turbo desktop more than 40,000 new users installed, in a number of channels have been launched to activate the largest user volume. Effect 2: Activation cost, the wide-point activation cost of only 0.8 yuan, less than the other channels more than one times. Effect 3: In the advertisers more value the retention rate, users click on the wide spread of ads and see the Application Details page to download installation, the use of the intention is much higher than other channels. "Put the bright spot" 1, the product attribute and the wide point pass the crowd attribute match degree to be high. With a wide-point platform, the Turbo desktop can reach the target group effectively. Turbo Desktop targets a wide range of users, simple interface, high participation, user identity and strong sense of technology. Wide-point information flow of advertising (Feeds) has a broad coverage of the population, strong original nature, suitable for sharing the recommended characteristics, this and turbo desktop for the user's promotion needs to match extremely high. In fact, not only with the Turbo desktop has a good match, the use of Tencent social platform of the huge number of active users, a wide range of intelligent to any advertisers to select potential target users, and then advertising. "To the right people to put the right ads" to become a reality, on the one hand to save the cost of advertisers, on the other hand, reduce the interruption to users. 2, WideTo highlight the creative content of scientific and technological sense, with a broad point of the crowd to the new things hot pursuit. Turbo Desktop through the display of application functions, highlighting the characteristics of the product to achieve the target users of intelligent placement. In advertising creative content, it is customized according to the different needs of different customers, regular replacement of advertising creativity, material highlighting product advantages, creativity to attract eyeballs, to avoid the aesthetic fatigue of netizens; in the form of advertising, through pictures, text chains and other prominent products of the scientific and technological sense and fluency, resulting in a larger download installation. 3, download installation is higher than expected, to find the user is the key. Wide-point coverage of the broader population, in order to better find the target users, turbo Desktop for different age, sex, geographical users of the advertising content planning, continuous optimization of the ads click-through, conversion rate, activation rate. In the optimization of the effect of promotion, for men and women different landscaping needs, turbo Desktop for age, geographical factors such as optimization; in the improvement of conversion rate, the application of the details of the introduction page to optimize, and constantly test the best delivery time interval, reduce costs; in increasing the download installation, Turbo Desktop test different resources such as text chain, feeds and so on, according to the actual effect of screening, so as to achieve high coverage, high accuracy and high degree of integration, so that download installation is far higher than expected. 4, the ingenious time orientation, maintains the high CTR, the promotion cost is lower than other channel 200%. Turbo Desktop on the launch strategy will be the time set up to separate ads, constantly using the same ads to test the exposure of different points of time and CTR, summed up the time period of high hit rate, the ads are divided into prime and ordinary time period, while ensuring that the exposure is not reduced and single AD CTR (click Through Rate) sustained steady growth. At present, the Turbo desktop in the wide-point platform for the promotion cost less than other channels 200%. Through the promotion of CTR gradually reduce the CPC (per click costs, the cost of each click), so that the overall cost of promotion gradually reduced, turbo desktop is a time-oriented "magic weapon." "Put summary" to sum up, turbo Desktop has achieved excellent promotion effect, inseparable from the four factors, respectively, for the wide-point intelligent directional ability, the appropriate advertising creative content and form, the promotion of continuous optimization of the effect, ingenious time orientation. Mobile marketing is the trend of the world, with the help of Tencent in the field of mobile Internet rich resources and cross-screen advantages, a wide range of companies to gain access to mobile marketing campaign of the first-mover advantage. Turbo Desktop Advertising has fully demonstrated the wide access to information flow of the great potential and advantages of advertising.