The new channel of electronic commerce should be considered in stabilizing foreign trade

Data from China's Customs and Excise department showed that in January our foreign trade imports and exports fell 7.8%, a record low, and forecast to continue to show a downward trend in the coming months. Recently, the Ministry of Commerce has publicly stated that it is studying stable foreign trade policy and is seeking to introduce policies to support foreign trade.

For a long time, China's foreign trade commodity export presents simple processing and labor-intensive characteristics, more susceptible to http://www.aliyun.com/zixun/aggregation/22329.html "> International market Environment Change influence, Industrial transformation and upgrading has become an inevitable trend, the Ministry of Commerce in the promotion of industrial transformation and upgrading has also introduced a variety of related policies. But in the process of transformation, the short-term impact of exports can be seen as normal phenomenon, how to make up for short-term impact, to deal with the new international market environment changes, is the urgent task. The author thinks, in the current transformation process, opens up the new export channel, expands the new marketing way, is each foreign trade personnel needs to consider the question. The author suggests that e-commerce channels should be taken into account.

1: The characteristics of foreign trade e-commerce with the traditional export of foreign trade is not essential difference, according to the data provided by ebay China, in the foreign trade E-commerce, China's sales to overseas product categories, mainly 3C (electromechanical), Apparel (knitted textile), home, auto parts and other daily necessities of life, The above categories of products in the traditional foreign trade exports accounted for more than 30% (2011 data).

2: Foreign trade E-commerce growth rate is much higher than the traditional export growth rate, according to the data provided by PayPal China, China January CN account transactions growth rate of 40% year-on-year, according to the International logistics company 4PX data show that 4PX in January, the volume of business increased by 35% Year-on-year. is much higher than China's total foreign trade growth rate of 6.7% (China customs data, according to January 17 business days).

3: The author also called some friends who are engaged in foreign trade e-commerce, according to a Dongguan engaged in 3C and apparel friends to provide data shows that January compared to last December, the data dropped a lot, but compared with last January growth of about 40%, the financial crisis, Foreign negative information, such as the European debt crisis, has little impact on them. The most influential is the impact of the appreciation of the renminbi.

4: Foreign trade E-commerce to facilitate the transformation of traditional foreign trade enterprises, the traditional export enterprises are waiting for the export of orders, do not understand the specific needs of foreign end-users, most of the demand is passed overseas distributors. Through the way of E-commerce, can be directly face-to-face with overseas end-users, to help a more realistic understanding of user needs, enhance the competitive advantage of their products, while improving the external environmental changes in the fight against the ability.

5: Foreign trade E-commerce channels more effective, enhance confidence more sufficient. In the original export process, e-commerce channel total turnover is still very low, which is mainly the development of the environment and the difference between the model decided that the traditional export of a container can be as high as tens of thousands of or hundreds of thousands of U.S. dollars, and E-commerce channel single pen is not possible to achieve this amount, more is to be done in more than a few. Every day there are orders, every day there are customers, for the promotion of confidence, self-evident.

With the appreciation of the renminbi, the external market environment changes, China's foreign trade in the next few months, the form of more serious already is everyone's consensus. How to deal with it? I suggest that the Ministry of Commerce and other relevant departments in the introduction of policies to support foreign trade, e-commerce and other new channels into the scope of support.