The "New darling" of the banking industry: risk Management and innovation

The People's Bank of China, the Ministry of Finance and the Ministry of Culture and other nine departments April 8 jointly issued the "financial support cultural industry revitalization and development and prosperity of guidance" (hereinafter referred to as "guidance").

The second day of the promulgation of the guidance, the Beijing Municipal Bureau of Radio, Film and television signed a cooperation agreement with the Bank of China, the Beijing bank pledged in the next 3 years for the capital broadcast, film, television as the representative of the cultural and creative enterprises to provide the intention of the special credit line 10 billion yuan.

At the signing ceremony, Chen, vice minister of Beijing Municipal party committee, said he was excited, saying that the cultural and creative industries are facing unprecedented opportunities, and that Wen Chong industry will become an important part of the mode of economic transformation.

Film or cultural industry breakthrough

Chite, vice president of Industrial and Commercial Bank of China, said in an interview with our correspondent that the Chinese film culture industry is still in its infancy and has a sequential development process. 2009 The entire movie market box office income only 6.2 billion yuan, the financing quantity is limited.

It is understood that as early as 2002, the United States film in the year's total output value of 70 billion U.S. dollars, is its second pillar of aviation industry industry.

However, the Chinese film box office from 2002 's less than 1 billion yuan to the 2009 breakthrough in the 6 billion yuan mark, the growth rate of an astonishing 42.06% last year, this speed is almost 6 times times the global average growth. From the current development trend, China's film industry will enter the rapid growth of the "blowout type" development period.

According to the State Administration of Radio and Film Bureau recently released statistics, this 1-March, Chinese films continue to grow fast, the national urban film box-office revenue reached 2,932,540,000 yuan. Among them, domestic movie box office income accounted for 40.16% of total income, reached 1,177,580,000 yuan.

Ming, vice president of Huayi Brothers, said that according to the current development rate, the next 6-8 years, the conservative estimate of China's entire film industry is expected to reach 30 billion yuan. Yu Dong, president of the International Film Group, said in an interview with the media that Chinese films are likely to be in the 3 years of the total box office over tens of billions of dollars, integrated production value of nearly billions, the tens of millions of targets this year will be possible.

It is understood that when the per capita GDP reaches more than 3000 dollars, the basic material life is met, the spiritual level of demand will become more and more prominent, and our country is at this stage of development. Analysts said that, thanks to broad market demand and relevant policy support, China's film industry is likely to become a breakthrough in the development of cultural industry.

And in the film culture industry market This cake is growing behind, banking financial support plays an inestimable role.

The culture film industry becomes the new darling of the bank

In 2006, when the "assembly" of Huayi Brothers first received 50 million yuan loan from China Merchants Bank, the participation of mainland banks in film financing was also considered as a case. But now, that is precisely the Chinese banking industry into the successful docking.

Since then, a number of commercial banks have begun to try to enter the cultural industry financing area. Huayi has successfully received loans from ICBC, Beijing Bank, China Merchants Bank and other banks.

Recently, the Bank of China, ICBC, CCB and other three major listed banks, have disclosed the 2009 annual report. According to the latest annual reports disclosed by the three major banks, credit has shown a new preference: the cultural industry has become one of the favorites of credit.

Chen, vice minister of Beijing Municipal party committee, said at the signing ceremony of the Beijing Bank and the Beijing Radio and Television Bureau that the number of loans for cultural enterprises by financial institutions before 2007 was very small, and the development to this day has been fruitful.

"As of March, Beijing Bank of 3 banks in Beijing, ICBC Beijing Branch and Bank of Communications Beijing Branch have accumulated more than 800 cultural projects to finance 9.03 billion yuan in Beijing." Chen said that the more gratifying is that the relevant commercial banks have begun to focus on the work of the cultural and creative industries.

Chen revealed that in the first two months of this year, Beijing's cultural and creative industries total revenue reached 75.24 billion yuan, up 20.6% from the same period last year, of which the radio and television industry revenue reached 7 billion yuan, the same period last year 27.3%, this 1-March Beijing movie box office reached 315 million yuan, compared to the same period last

As China's economic and Cultural center, Beijing has always been the first to lead China's cultural ethos. Statistics show that 2009 Beijing's cultural and creative industries accounted for the proportion of the city's GDP has reached 12.6%, in the tertiary industry ranked second.

Beijing Bank, as the largest city commercial bank in Beijing, has a unique advantage. In Beijing cultural Creative Financial market, Beijing Bank's cultural and creative enterprises loans accounted for more than 90% of the total distribution of financial institutions. In the past two years, the Bank of Beijing has for Huayi, poly Bo Na, Wanda Hospital Line, the Chinese film Group and the light media, such as a number of film and television enterprises to provide the amount of billions of loan credit, the intention of the total amount of more than 1 billion yuan.

A spark can start a prairie fire, after the bank of Beijing, China's largest commercial bank ICBC has also begun to intervene in the new area of cultural and creative loans.

In 2009, Huayi Brothers received a 120 million-yuan film loan from ICBC's Beijing branch to invest in four films. Including Feng Xiaogang's new film "Aftershock" and "wind."

More than one film company supported by bank loans, the same year, the Poly-bo-na pictures company also obtained the loan support of ICBC, the first batch of projects loans 55 million yuan, for the three films "The Siege", "Soldier Teenager", "the Way You" production and distribution.

ICBC provided loans to Huayi Brothers and Poly-Boehner, becoming the landmark event of China's state-owned large commercial banks intervening in the private cultural industry for the first time.

The reporter interviewed Chite, vice president of ICBC Beijing Branch. Chite said that 2009 ICBC Beijing branch 320 million yuan loans for films, 47 million yuan loans for TV dramas, nearly 400 million yuan loans for cultural industry financing, the intensity is not small. Up to the end of 2009 has been more than 110 cultural and creative enterprises loan balance of nearly 5 billion yuan.

Early this year, we signed a 10 billion-yuan cooperation agreement with the Beijing Text Promotion Center, preparing to enter the capital cultural and creative industry vigorously. "Chite said.

Risk control as a new challenge for banks

In fact, the cultural and creative industries include film and television production, publishing, design creativity, advertising exhibition, animation online games, theatrical performances, cultural tourism, antiques and art transactions and cultural and sports leisure nine major categories. It has the characteristics of technology-intensive, high value-added products, less environmental pollution and low resource consumption, and it is a new green industry.

2009, the impact of the international financial crisis, pulling China's economic development needs to be significantly reduced, many traditional industries slowed down, while the film, animation, publishing, drama as the representative of the Chinese cultural industry has made great achievements. Data show that last January-May, the cultural industry average growth of 17%, higher than the GDP and tertiary sector growth rate, the economic success of the "8" goal of the important force.

However, because the cultural industry is still in its infancy, the cultural enterprises are generally small, the financial situation is not transparent, the proportion of intangible assets is large, can be used to mortgage less assets, for a long time it is difficult to obtain guarantee company guarantee and bank loans.

In view of the cultural enterprise assets "see, touch" characteristics, the commercial banks in the risk control is constantly groping.

Chite, vice president of ICBC's Beijing branch, said to film and television industry as an example, banks will generally choose a comprehensive strength, strong market appeal of enterprises as partners; the way to take the film packaging loans, the diversification of the risk of a single chip, the issuance of credit funds, recovery to take a closed management; According to the film box office features matching repayment style, Lock back channel, introduce the guarantee method of "copyright pledge%2b individual Joint guarantee", restrain the core product, strengthen the enterprise management responsibility. In this way, in the past year, has been Huayi brothers, poly Bo Na, Wanda Hospital Line, the sea run film and other quality customers issued more than 400 million yuan "project packaging loans."

It is understood that financial institutions for creative cultural enterprises to provide loans, most of the "copyright collateral plus other means of guarantee", because "there is no place to professional assessment." It is difficult for small and medium cultural enterprises to obtain loans only through copyright pledge. Really get the loan is just like Huayi brothers, poly Bo na, light, sea-run film such high-quality Enterprises.

Like early China Merchants Bank for Huayi Brothers filming the "rally" to provide 50 million yuan loans, Zhongjun has signed a "personal unlimited joint and several liability guarantee", home homes, works of art are valued by the bank as collateral.

When it comes to professional assessment, there is no professional evaluation company for cultural and creative industries, which has become a bottleneck in the development of cultural and creative industries.

Beijing Zhongguancun Technology Guarantee Co., Ltd. General manager Tan Zuoting said that the establishment of intangible assets Assessment Mechanism is an important part of security, but has been difficult to have a substantial breakthrough. He said that the cultural and creative industry nine categories of products to form the difference is relatively large, they are in the assessment of the existence of a lot of different standards of consideration. "From the point of view of antiquities, the identification of antiques requires an experienced expert, the publishing industry will have a special publishing agent, although all belong to the cultural and creative industries, but in the assessment of the need to have a considerable understanding of the area, so the intangible assets of the cultural industry has been the evaluation system has not been very clear standards.

Chite that in China, cultural and creative loans are still in the initial stage of exploration, banks can only be stones, accumulating experience. In the present lack of professional evaluation of the third party supervision of the situation, the culture of creative enterprises to issue loans, must be from the objective situation of enterprises, to get rid of the traditional fixed asset mortgage business model. On the one hand, we should pay attention to the business qualification operational ability level, experience performance, professional team situation, from the overall grasp of the development level of the enterprise, on the other hand, actively explore the use of customer real cash flow status or combined with real trade background to verify the credit, to achieve from the "real right control" to "future cash flow control" change, Through the innovation product model, the enterprise cash flow and the core assets carry on the effective control, achieves the cultural creative product credit "to see, to touch, cannot withstand, but manages to live", the management good credit risk.