The new development of Suning's purchase of "Red Child"

Abstract: Su Ning Yi buys the red child to buy the matter, has the new progress. Yesterday, the electricity business Deep Throat personage Shangxiang to South all reporter to explode the material to say, Suning buys the finance personnel already to enter the red child nearly one months, the bilateral cooperation already in the audit accounting and so on substantive stage, on

Su Ning Yi buys to buy "red child" the matter, has the new progress. Yesterday, the electricity business "Deep Throat personage" Shangxiang to South all reporter to explode the material to say, "Suning buys the financial personnel already stationed in the red child nearly one months, both sides ' cooperation already is in the audit accounting and so on substantive stage, on the difference accounting the transaction valuation the last link." ”

Subsequently, the south have contacted the former Red Child Vice President Gedong and other senior executives, all said it "has left"; call Red Children's headquarters in Beijing, the other side of the phone has been busy.

Personnel adjustment is just one of the signals of incorporation. Previously, Gome (Micro-bo) after the acquisition of Bowser Network, the original Bowser net founder team also resigned. However, trading variables remain. Suning Electric Appliance President Kim Ming to the south are very cautious response, said Su Ning is indeed considering the acquisition of vertical site, but there is no clear target. Red children may be in the investment bank in contact communication, Suning currently has no specific acquisition object. ”

Frustrated electric dealers everywhere looking for their in-laws

Rough estimated that the Northern Lights, NEA, Kai Peng, three investors in China and the United States have invested 1.200 million dollars. "A red child in a crisis is like a patient who is anxious to pay a hospital fee," he said. In the absence of any choice, it is likely to be ill and desperately. "A person who does not want to be named, Chen (a pseudonym) told the South reporters, the situation is that the capital in distress vertical electric business enterprises are not a minority, but to introduce VC injection, almost impossible. Only to seek Tencent or suning easy to buy. Tencent has so far acquired, invested in the Xun network, good music to buy 10 dozen vertical electric dealers, left to the electricity business plate incorporation opportunities are not many. So, "Su ning easy to buy is becoming ' red children ' chasing the ' life-saving straw ', Su Ning took the opportunity to depress the transaction price, natural also in reasonable." ”

How to profit from an acquisition

If the red child sold to suning easy to buy the deal smoothly, in the short term, both protagonists can profit from the acquisition.

Suning is a 3 c category, and its members are mainly male users. And red Child is the old mother and infant electric quotient, gathered a huge female loyal user group, just can complement each other. "Shangxiang to the South All reporter analysis, suning Tesco has set up a mother and child channel, incorporated" Red children ", can quickly build mother and child supplies supply chain, enrich its SKU.

According to the data of "2011 Chinese online retailer Top3o" published by Eric, Suning's turnover was 5.9 billion in 2011, the 4th in the list, and 1.5 billion for red children. and Suning easy to buy the latest target is SKU at the end of 1.5 million, this year's guaranteed annual sales of 20 billion. It's not running, it's speeding. Suning is interested in buying vertical electric dealers to enrich the product line, Chong Sales, naturally the best expansion path.

Anti-view red children, "the decline has been determined, enterprises have been controlled by VC, investors should now only want to recover part of the cost, eager to sell." As for the incorporation, the "Red Child" brand will disappear, is not an issue of concern to investors. Shangxiang bluntly, this is actually a Chinese electric business circle "cheap debt" specimen, is good or bad, at present bad judgment.